Citigroup Cuts Shopify (NASDAQ:SHOP) Price Target to $150.00

Posted by Francis Steltz on Jul 27th, 2026

Shopify (NASDAQ:SHOP – Free Report) (TSE:SHOP) had its price target reduced by Citigroup from $156.00 to $150.00 in a research report sent to investors on Friday morning,Benzinga reports. Citigroup currently has a buy rating on the software maker’s stock.

A number of other research firms have also weighed in on SHOP. Rothschild & Co Redburn set a $130.00 price objective on shares of Shopify and gave the company a “neutral” rating in a research report on Tuesday, July 21st. UBS Group restated a “neutral” rating on shares of Shopify in a research report on Thursday, May 28th. BTIG Research began coverage on shares of Shopify in a report on Friday, July 10th. They issued a “buy” rating on the stock. Canaccord Genuity Group lowered their target price on shares of Shopify from $165.00 to $145.00 and set a “buy” rating on the stock in a report on Wednesday, May 6th. Finally, Susquehanna started coverage on shares of Shopify in a research note on Friday, July 10th. They set a “neutral” rating on the stock. Three analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating and nine have given a Hold rating to the company’s stock. Based on data from MarketBeat, Shopify presently has an average rating of “Moderate Buy” and an average target price of $157.69.

Get Our Latest Analysis on Shopify

Shopify Price Performance

Shopify stock opened at $113.75 on Friday. Shopify has a 12 month low of $94.00 and a 12 month high of $182.19. The business has a 50 day simple moving average of $114.39 and a 200-day simple moving average of $121.82. The stock has a market capitalization of $147.61 billion, a PE ratio of 112.62, a price-to-earnings-growth ratio of 2.45 and a beta of 2.58.

Institutional Investors Weigh In On Shopify

Hedge funds and other institutional investors have recently bought and sold shares of the business. TBH Global Asset Management LLC lifted its stake in shares of Shopify by 1.2% in the fourth quarter. TBH Global Asset Management LLC now owns 6,438 shares of the software maker’s stock valued at $1,036,000 after purchasing an additional 75 shares during the period. Smartleaf Asset Management LLC grew its position in Shopify by 13.9% during the second quarter. Smartleaf Asset Management LLC now owns 631 shares of the software maker’s stock worth $72,000 after buying an additional 77 shares during the period. Dynamic Advisor Solutions LLC grew its position in Shopify by 2.6% during the fourth quarter. Dynamic Advisor Solutions LLC now owns 3,164 shares of the software maker’s stock worth $509,000 after buying an additional 80 shares during the period. Pacific Sage Partners LLC increased its holdings in Shopify by 3.9% in the fourth quarter. Pacific Sage Partners LLC now owns 2,133 shares of the software maker’s stock valued at $343,000 after buying an additional 80 shares in the last quarter. Finally, WealthCollab LLC lifted its position in shares of Shopify by 26.7% during the 4th quarter. WealthCollab LLC now owns 380 shares of the software maker’s stock valued at $61,000 after acquiring an additional 80 shares during the period. Institutional investors and hedge funds own 69.27% of the company’s stock.

Key Stories Impacting Shopify

Here are the key news stories impacting Shopify this week:

Positive Sentiment: Citigroup lowered its price target on Shopify to $150 from $156 but kept a Buy rating, implying meaningful upside from current levels. Benzinga
Positive Sentiment: Several analyst-focused articles highlighted Shopify as a buy and pointed to roughly 28% upside based on consensus price targets, which can support sentiment around the stock. Wall Street Analysts See Shopify (SHOP) as a Buy: Should You Invest?
Positive Sentiment: Growth-oriented coverage continued to argue that Shopify’s strong fundamentals and growth profile could make it attractive for long-term investors. 3 Reasons Why Growth Investors Shouldn’t Overlook Shopify (SHOP)
Neutral Sentiment: Reports about Shopify merchants processing record GMV and the broader merchant ecosystem underscore platform momentum, but they were more of an industry/operating backdrop than a direct stock-moving announcement. DSCP Smart Fulfillment Addresses Critical Gap as Shopify Merchants Process Record $378 Billion in Annual Sales
Negative Sentiment: Rothschild & Co Redburn cut Shopify to Hold, a downgrade that likely pressured the shares and signaled more caution on the stock’s near-term upside. Shopify (NASDAQ:SHOP) Cut to “Hold” at Rothschild & Co Redburn

About Shopify

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Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.