Florida Financial Advisors LLC Purchases 2,740 Shares of Alphabet Inc. $GOOG

Posted by Brenda Bartman on Jul 24th, 2026

Florida Financial Advisors LLC grew its stake in Alphabet Inc. (NASDAQ:GOOG – Free Report) by 98.9% during the first quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 5,511 shares of the information services provider’s stock after purchasing an additional 2,740 shares during the quarter. Florida Financial Advisors LLC’s holdings in Alphabet were worth $1,581,000 at the end of the most recent reporting period.

A number of other institutional investors have also added to or reduced their stakes in GOOG. Nvest Wealth Strategies Inc. bought a new position in Alphabet during the fourth quarter valued at about $38,000. Lifetime Wealth Management P.C. bought a new stake in shares of Alphabet in the 4th quarter worth approximately $38,000. Imprint Wealth LLC purchased a new position in Alphabet in the third quarter valued at approximately $31,000. Bard Associates Inc. bought a new position in Alphabet during the fourth quarter valued at $41,000. Finally, Towne Trust Company N.A grew its holdings in Alphabet by 34.0% during the fourth quarter. Towne Trust Company N.A now owns 134 shares of the information services provider’s stock valued at $42,000 after purchasing an additional 34 shares during the period. 27.26% of the stock is owned by institutional investors.

Alphabet Stock Performance

Alphabet stock opened at $318.34 on Friday. Alphabet Inc. has a fifty-two week low of $188.70 and a fifty-two week high of $404.47. The company has a debt-to-equity ratio of 0.16, a quick ratio of 1.92 and a current ratio of 1.92. The stock has a market cap of $3.86 trillion, a P/E ratio of 15.99, a price-to-earnings-growth ratio of 1.40 and a beta of 1.23. The firm’s fifty day moving average price is $362.11 and its 200-day moving average price is $337.51.

Alphabet (NASDAQ:GOOG – Get Free Report) last announced its quarterly earnings data on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share for the quarter, beating analysts’ consensus estimates of $2.87 by $6.24. Alphabet had a return on equity of 57.20% and a net margin of 54.77%.The company had revenue of $119.80 billion for the quarter, compared to analysts’ expectations of $116.53 billion. During the same period last year, the firm posted $2.31 EPS. Alphabet’s revenue for the quarter was up 24.2% compared to the same quarter last year. On average, equities research analysts expect that Alphabet Inc. will post 14.34 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Stockholders of record on Monday, September 7th will be paid a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s dividend payout ratio is 6.71%.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Alphabet posted blockbuster Q2 results, with revenue up 24% to $119.8 billion and EPS of $9.11, while Google Cloud revenue jumped 82% year over year and YouTube ad revenue also remained strong.
Positive Sentiment: Management and analysts said AI demand is still outpacing capacity, suggesting Alphabet’s spending is supporting long-term growth rather than just driving costs.
Positive Sentiment: Several Wall Street firms kept bullish ratings or raised targets, saying the pullback may be creating an attractive entry point despite near-term volatility.
Positive Sentiment: Alphabet disclosed a large stake in SpaceX, which some investors view as an additional valuable asset on the balance sheet.
Neutral Sentiment: Alphabet announced a quarterly dividend of $0.22 per share, a modest capital-return move that is unlikely to be a major near-term driver given the stock’s much larger AI investment story.
Neutral Sentiment: Several funds and institutions disclosed portfolio changes in GOOG, with some adding shares and others trimming, reflecting mixed but ongoing institutional interest.
Neutral Sentiment: Google also rolled out small product updates such as selfie-video sign-in and easier iPhone-to-Android switching, which are positive for engagement but not material stock catalysts.
Negative Sentiment: Investors are worried about Alphabet’s sharply higher capital spending guidance for 2026 and a first-ever quarterly negative free cash flow reading, raising concerns that AI investments may take longer to pay off.
Negative Sentiment: Alphabet ended its long-running quarterly buyback pattern, which removes a steady source of support for the shares.
Negative Sentiment: The company also faces fresh regulatory and legal pressure, including an about $1 billion EU antitrust fine and multiple securities-fraud investigations.
Negative Sentiment: Reports of declining Google search traffic from AI overviews and concerns about publisher partnerships add another overhang to the core search business.

Insider Activity at Alphabet

In other Alphabet news, major shareholder 2019 Gp L.L.C. Gv sold 87,475 shares of the company’s stock in a transaction that occurred on Friday, May 15th. The stock was sold at an average price of $23.75, for a total transaction of $2,077,531.25. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider John Kent Walker sold 8,998 shares of the company’s stock in a transaction that occurred on Monday, June 29th. The shares were sold at an average price of $349.29, for a total value of $3,142,911.42. Following the transaction, the insider owned 75,290 shares of the company’s stock, valued at approximately $26,298,044.10. This represents a 10.68% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 159,415 shares of company stock valued at $7,672,279 in the last quarter. 12.99% of the stock is currently owned by company insiders.

Analyst Ratings Changes

Several brokerages have issued reports on GOOG. Rosenblatt Securities set a $393.00 target price on Alphabet in a research note on Thursday. BMO Capital Markets lifted their price objective on Alphabet from $455.00 to $465.00 and gave the stock an “outperform” rating in a report on Thursday. Scotiabank restated an “outperform” rating and issued a $450.00 price objective (up from $400.00) on shares of Alphabet in a research note on Thursday, April 30th. Wolfe Research set a $460.00 price objective on shares of Alphabet in a report on Thursday. Finally, DA Davidson reduced their target price on shares of Alphabet from $375.00 to $350.00 and set a “neutral” rating for the company in a research note on Thursday. Five analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat, Alphabet has a consensus rating of “Buy” and an average price target of $410.09.

Read Our Latest Report on GOOG

About Alphabet

(Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.