Planet Fitness, Inc. (NYSE:PLNT) Receives $74.71 Average PT from Analysts

Posted by Geri Gentry on Jul 23rd, 2026

Planet Fitness, Inc. (NYSE:PLNT – Get Free Report) has received an average rating of “Moderate Buy” from the twenty-two ratings firms that are covering the stock, MarketBeat.com reports. One investment analyst has rated the stock with a sell recommendation, nine have given a hold recommendation, eleven have given a buy recommendation and one has given a strong buy recommendation to the company. The average twelve-month price objective among analysts that have issued ratings on the stock in the last year is $74.50.

A number of equities analysts have recently issued reports on the stock. KGI Securities downgraded shares of Planet Fitness to a “neutral” rating and set a $50.50 price target for the company. in a report on Friday, May 8th. TD Cowen reissued a “hold” rating on shares of Planet Fitness in a report on Friday, May 29th. Stifel Nicolaus lowered their target price on shares of Planet Fitness from $105.00 to $90.00 and set a “buy” rating on the stock in a research report on Friday, April 24th. Canaccord Genuity Group increased their target price on shares of Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a report on Monday. Finally, Bank of America reiterated a “neutral” rating and set a $59.00 price target (down from $110.00) on shares of Planet Fitness in a research report on Friday, May 8th.

View Our Latest Report on PLNT

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

Positive Sentiment: Some market commentary argues Planet Fitness may be undervalued on cash flow and earnings, which could support a longer-term recovery if fundamentals remain intact.
Neutral Sentiment: Several law firms have issued deadline reminders and investor alerts regarding the class action, increasing attention on the case but not adding new operational details.
Negative Sentiment: A securities fraud class action has been filed against Planet Fitness over alleged misstatements about marketing effectiveness and membership growth, creating a legal overhang for the stock. Article Title
Negative Sentiment: Investors are still reacting to the earlier guidance cut and the alleged failure of the company’s marketing strategy, which is being cited as the trigger for the stock’s recent weakness. Article Title

Planet Fitness Price Performance

Shares of PLNT stock opened at $53.99 on Friday. The business’s fifty day moving average price is $52.07 and its 200 day moving average price is $70.99. Planet Fitness has a 1-year low of $37.03 and a 1-year high of $114.47. The firm has a market capitalization of $4.29 billion, a PE ratio of 19.49, a P/E/G ratio of 1.20 and a beta of 1.04.

Planet Fitness (NYSE:PLNT – Get Free Report) last released its quarterly earnings data on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.63 by $0.11. The firm had revenue of $337.24 million during the quarter, compared to analysts’ expectations of $298.60 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.Planet Fitness’s revenue was up 21.9% compared to the same quarter last year. During the same quarter in the prior year, the business posted $0.59 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Equities research analysts expect that Planet Fitness will post 3.18 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, Director Frances G. Rathke acquired 5,000 shares of the company’s stock in a transaction that occurred on Friday, May 8th. The stock was purchased at an average cost of $46.21 per share, with a total value of $231,050.00. Following the purchase, the director directly owned 5,000 shares of the company’s stock, valued at approximately $231,050. This trade represents a ∞ increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available through the SEC website. 0.90% of the stock is owned by insiders.

Institutional Trading of Planet Fitness

Large investors have recently bought and sold shares of the company. E. Ohman J or Asset Management AB increased its position in shares of Planet Fitness by 15.2% in the second quarter. E. Ohman J or Asset Management AB now owns 32,965 shares of the company’s stock valued at $1,720,000 after buying an additional 4,355 shares in the last quarter. Fulton Bank N.A. boosted its position in shares of Planet Fitness by 3.9% in the 2nd quarter. Fulton Bank N.A. now owns 6,956 shares of the company’s stock worth $363,000 after buying an additional 262 shares in the last quarter. Assenagon Asset Management S.A. purchased a new stake in shares of Planet Fitness in the 2nd quarter worth about $44,399,000. GAMMA Investing LLC grew its stake in Planet Fitness by 29.2% in the 2nd quarter. GAMMA Investing LLC now owns 3,332 shares of the company’s stock valued at $174,000 after acquiring an additional 753 shares during the last quarter. Finally, CoreCap Advisors LLC grew its stake in Planet Fitness by 2,278.7% in the 2nd quarter. CoreCap Advisors LLC now owns 1,118 shares of the company’s stock valued at $58,000 after acquiring an additional 1,071 shares during the last quarter. Institutional investors and hedge funds own 95.53% of the company’s stock.

Planet Fitness Company Profile

(Get Free Report)

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.