JPMorgan Chase & Co. Has Lowered Expectations for Hasbro (NASDAQ:HAS) Stock Price

Posted by Stanley Muller on Jul 22nd, 2026

Hasbro (NASDAQ:HAS – Get Free Report) had its price target dropped by research analysts at JPMorgan Chase & Co. from $125.00 to $111.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The brokerage presently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s target price indicates a potential upside of 24.92% from the company’s previous close.

HAS has been the topic of a number of other research reports. Weiss Ratings downgraded Hasbro from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Monday, June 1st. Zacks Research cut Hasbro from a “strong-buy” rating to a “hold” rating in a research note on Monday, July 13th. UBS Group reaffirmed a “buy” rating and set a $110.00 target price on shares of Hasbro in a report on Thursday, June 18th. Wells Fargo & Company dropped their price target on shares of Hasbro from $92.00 to $85.00 and set an “equal weight” rating on the stock in a research report on Tuesday, June 9th. Finally, Bank of America cut their price target on shares of Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a report on Thursday, July 16th. One investment analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $108.36.

Get Our Latest Stock Report on HAS

Hasbro Price Performance

NASDAQ:HAS traded up $0.08 during midday trading on Wednesday, hitting $88.86. 1,000,020 shares of the stock were exchanged, compared to its average volume of 1,999,309. Hasbro has a one year low of $69.50 and a one year high of $106.98. The company has a market capitalization of $12.57 billion, a price-to-earnings ratio of -53.60, a P/E/G ratio of 2.02 and a beta of 0.49. The business has a 50-day moving average price of $84.61 and a two-hundred day moving average price of $90.29. The company has a current ratio of 1.65, a quick ratio of 1.49 and a debt-to-equity ratio of 4.59.

Hasbro (NASDAQ:HAS – Get Free Report) last issued its quarterly earnings results on Tuesday, July 21st. The company reported $1.28 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12. The firm had revenue of $1.14 billion during the quarter, compared to analyst estimates of $1.07 billion. Hasbro had a positive return on equity of 174.64% and a negative net margin of 4.62%.The firm’s quarterly revenue was up 16.2% on a year-over-year basis. During the same period last year, the company posted $1.30 EPS. Sell-side analysts predict that Hasbro will post 6.04 EPS for the current year.

Institutional Investors Weigh In On Hasbro

A number of institutional investors and hedge funds have recently modified their holdings of HAS. Vanguard Group Inc. lifted its holdings in shares of Hasbro by 2.7% during the fourth quarter. Vanguard Group Inc. now owns 16,976,679 shares of the company’s stock valued at $1,392,088,000 after purchasing an additional 453,038 shares during the last quarter. State Street Corp raised its holdings in Hasbro by 2.1% during the 2nd quarter. State Street Corp now owns 6,508,052 shares of the company’s stock worth $480,424,000 after buying an additional 131,678 shares during the period. AQR Capital Management LLC raised its holdings in Hasbro by 47.3% during the 4th quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock worth $357,286,000 after buying an additional 1,399,499 shares during the period. Geode Capital Management LLC lifted its stake in Hasbro by 3.5% during the fourth quarter. Geode Capital Management LLC now owns 3,661,020 shares of the company’s stock valued at $299,700,000 after buying an additional 122,592 shares in the last quarter. Finally, Bank of America Corp DE lifted its position in shares of Hasbro by 21.9% in the 3rd quarter. Bank of America Corp DE now owns 3,633,213 shares of the company’s stock valued at $275,579,000 after acquiring an additional 651,790 shares in the last quarter. 91.83% of the stock is owned by institutional investors and hedge funds.

Hasbro News Summary

Here are the key news stories impacting Hasbro this week:

Positive Sentiment: Hasbro beat Q2 estimates on both earnings and revenue, with EPS of $1.28 versus expectations and sales up 16.2% year over year, helping drive investor confidence. Article Title
Positive Sentiment: The company lifted its fiscal 2026 outlook, forecasting 5%-7% revenue growth and $1.45 billion-$1.5 billion in adjusted EBITDA, citing strength in Wizards of the Coast and digital gaming. Article Title
Positive Sentiment: Magic: The Gathering posted record growth, and management said the franchise and digital gaming business are off to a strong start, reinforcing the bullish case for the stock. Article Title
Positive Sentiment: Several analysts maintained Buy ratings and price targets around $110-$111 after the earnings beat and raised guidance, signaling continued Wall Street optimism. Article Title
Neutral Sentiment: Hasbro declared a quarterly dividend of $0.70 per share, which may appeal to income-focused investors but is not a primary earnings driver. Article Title
Negative Sentiment: The company also disclosed a $56 million hit from canceling several video games planned for 2028 and beyond, which raises some concern about the longer-term gaming pipeline. Article Title

About Hasbro

(Get Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.