Saturna Capital Corp Raises Stock Holdings in ServiceNow, Inc. $NOW

Posted by Geri Gentry on Jul 22nd, 2026

Saturna Capital Corp increased its stake in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 21.4% in the 1st quarter, HoldingsChannel reports. The firm owned 1,151,313 shares of the information technology services provider’s stock after purchasing an additional 203,138 shares during the period. ServiceNow makes up 1.7% of Saturna Capital Corp’s investment portfolio, making the stock its 17th biggest position. Saturna Capital Corp’s holdings in ServiceNow were worth $120,370,000 at the end of the most recent quarter.

A number of other institutional investors have also modified their holdings of the stock. Fortis Capital Management LLC raised its holdings in ServiceNow by 1.2% during the first quarter. Fortis Capital Management LLC now owns 48,942 shares of the information technology services provider’s stock worth $5,117,000 after purchasing an additional 561 shares in the last quarter. Telligent Fund LP purchased a new stake in ServiceNow in the 1st quarter valued at approximately $2,091,000. Danica Pension Livsforsikringsaktieselskab increased its position in ServiceNow by 28.7% during the 1st quarter. Danica Pension Livsforsikringsaktieselskab now owns 185,429 shares of the information technology services provider’s stock worth $19,387,000 after purchasing an additional 41,404 shares during the period. PNC Financial Services Group Inc. increased its position in ServiceNow by 2.0% during the 1st quarter. PNC Financial Services Group Inc. now owns 999,014 shares of the information technology services provider’s stock worth $104,447,000 after purchasing an additional 19,114 shares during the period. Finally, Oslo Pensjonsforsikring AS purchased a new position in shares of ServiceNow during the 1st quarter worth approximately $392,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

Insider Buying and Selling

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $87.23, for a total transaction of $130,845.00. Following the transaction, the director owned 44,930 shares in the company, valued at $3,919,243.90. This trade represents a 3.23% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jacqueline P. Canney sold 8,927 shares of the business’s stock in a transaction on Friday, April 24th. The stock was sold at an average price of $89.60, for a total transaction of $799,859.20. Following the transaction, the insider directly owned 29,531 shares of the company’s stock, valued at approximately $2,645,977.60. This represents a 23.21% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 28,071 shares of company stock worth $2,529,956. Insiders own 0.34% of the company’s stock.

Analysts Set New Price Targets

NOW has been the subject of several research reports. Canaccord Genuity Group reduced their price objective on ServiceNow from $200.00 to $145.00 and set a “buy” rating for the company in a report on Thursday, April 23rd. Stifel Nicolaus dropped their price target on ServiceNow from $135.00 to $120.00 and set a “buy” rating for the company in a research report on Thursday, April 23rd. Needham & Company LLC restated a “buy” rating and set a $115.00 target price on shares of ServiceNow in a report on Tuesday, May 5th. Evercore upped their price target on shares of ServiceNow from $140.00 to $150.00 and gave the company an “outperform” rating in a report on Tuesday, May 5th. Finally, DA Davidson set a $170.00 price target on ServiceNow and gave the stock a “buy” rating in a research note on Monday. One investment analyst has rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, four have issued a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, ServiceNow currently has a consensus rating of “Moderate Buy” and a consensus price target of $139.12.

Get Our Latest Analysis on NOW

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Jefferies expects ServiceNow to deliver solid second-quarter results, with subscription revenue and cRPO likely coming in above guidance. The firm also sees a possible raise to full-year subscription revenue guidance, supported by strong execution, early contract renewals, and AI-related demand. Article Title
Positive Sentiment: Cantor Fitzgerald raised its price target on ServiceNow to $141 and kept an overweight rating, signaling confidence in upside if earnings and guidance remain strong. Article Title
Positive Sentiment: Morgan Stanley said software sentiment has become “too negative” and named top picks in the sector, reinforcing the idea that high-quality software names like ServiceNow could rebound if the market mood improves. Article Title
Neutral Sentiment: ServiceNow is in the spotlight ahead of earnings, with mixed analyst views and a bearish technical setup adding uncertainty into the report. Article Title
Neutral Sentiment: ServiceNow is expected to report after the market close on July 22, and several articles frame the stock as a high-stakes earnings setup rather than a clear fundamental change. Article Title
Negative Sentiment: CLSA initiated coverage with a bearish view, which has added pressure ahead of earnings and contributed to cautious investor sentiment around the name. Article Title
Negative Sentiment: A separate security report said a critical ServiceNow code-execution flaw is being exploited in attacks, which could create near-term reputational and security concerns for the company. Article Title

ServiceNow Trading Down 2.5%

ServiceNow stock opened at $102.04 on Wednesday. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $210.20. The firm’s 50-day moving average is $104.50 and its 200-day moving average is $108.56. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The company has a market cap of $105.20 billion, a P/E ratio of 60.81, a PEG ratio of 1.75 and a beta of 0.96.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The firm had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the prior year, the business earned $0.81 earnings per share. ServiceNow’s quarterly revenue was up 22.1% on a year-over-year basis. On average, equities analysts expect that ServiceNow, Inc. will post 2.33 earnings per share for the current year.

ServiceNow Company Profile

(Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.