Planet Fitness (NYSE:PLNT) Trading 6.7% Higher – Time to Buy?

Posted by Francis Steltz on Jul 20th, 2026

Planet Fitness, Inc. (NYSE:PLNT – Get Free Report)’s stock price traded up 6.7% on Monday . The stock traded as high as $55.90 and last traded at $55.89. Approximately 295,284 shares traded hands during trading, a decline of 86% from the average daily volume of 2,082,729 shares. The stock had previously closed at $52.36.

Wall Street Analyst Weigh In

Several equities research analysts recently issued reports on the company. Weiss Ratings downgraded Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Thursday, June 18th. KGI Securities downgraded Planet Fitness to a “neutral” rating and set a $50.50 target price on the stock. in a report on Friday, May 8th. William Blair lowered shares of Planet Fitness from an “outperform” rating to a “market perform” rating in a research report on Thursday, May 7th. Cantor Fitzgerald set a $62.00 price target on shares of Planet Fitness in a research report on Thursday, July 9th. Finally, Wells Fargo & Company decreased their price target on shares of Planet Fitness from $80.00 to $65.00 and set an “overweight” rating for the company in a report on Friday, May 8th. One research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $74.82.

Read Our Latest Stock Report on Planet Fitness

Planet Fitness Stock Up 5.0%

The business has a 50-day moving average of $51.75 and a 200-day moving average of $72.13. The stock has a market cap of $4.37 billion, a price-to-earnings ratio of 19.82, a PEG ratio of 1.14 and a beta of 1.04.

Planet Fitness (NYSE:PLNT – Get Free Report) last issued its earnings results on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, topping the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The company had revenue of $337.24 million for the quarter, compared to analyst estimates of $298.60 million. During the same period in the prior year, the firm posted $0.59 EPS. The business’s revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Equities analysts anticipate that Planet Fitness, Inc. will post 3.18 earnings per share for the current year.

Insider Activity at Planet Fitness

In other news, Director Frances G. Rathke acquired 5,000 shares of the company’s stock in a transaction that occurred on Friday, May 8th. The shares were purchased at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the completion of the acquisition, the director owned 5,000 shares of the company’s stock, valued at approximately $231,050. This represents a ∞ increase in their position. The purchase was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Insiders own 0.90% of the company’s stock.

Institutional Trading of Planet Fitness

A number of institutional investors have recently added to or reduced their stakes in the business. Goldman Sachs Group Inc. lifted its stake in shares of Planet Fitness by 1.8% in the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock valued at $134,201,000 after purchasing an additional 24,981 shares during the last quarter. Empowered Funds LLC bought a new position in Planet Fitness during the first quarter valued at about $1,891,000. EverSource Wealth Advisors LLC lifted its position in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after buying an additional 214 shares during the last quarter. First Trust Advisors LP lifted its position in shares of Planet Fitness by 25.8% in the second quarter. First Trust Advisors LP now owns 142,689 shares of the company’s stock worth $15,560,000 after buying an additional 29,305 shares during the last quarter. Finally, Jump Financial LLC bought a new stake in shares of Planet Fitness during the 2nd quarter worth about $267,000. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Planet Fitness Company Profile

(Get Free Report)

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.