Kestra Advisory Services LLC Raises Stock Position in Baidu, Inc. $BIDU

Posted by Brian Himes on Jul 20th, 2026

Kestra Advisory Services LLC grew its stake in Baidu, Inc. (NASDAQ:BIDU – Free Report) by 54.9% in the 1st quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 19,796 shares of the information services provider’s stock after purchasing an additional 7,013 shares during the quarter. Kestra Advisory Services LLC’s holdings in Baidu were worth $2,206,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also recently modified their holdings of the stock. Binnacle Investments Inc purchased a new position in shares of Baidu during the second quarter valued at about $29,000. Sankala Group LLC bought a new position in Baidu in the fourth quarter worth about $46,000. Brown Brothers Harriman & Co. lifted its holdings in Baidu by 35.0% in the fourth quarter. Brown Brothers Harriman & Co. now owns 405 shares of the information services provider’s stock worth $53,000 after buying an additional 105 shares during the period. UMB Bank n.a. lifted its holdings in Baidu by 25.9% in the fourth quarter. UMB Bank n.a. now owns 428 shares of the information services provider’s stock worth $56,000 after buying an additional 88 shares during the period. Finally, Winthrop Capital Management LLC bought a new stake in Baidu during the 4th quarter valued at approximately $59,000.

Baidu Stock Performance

NASDAQ:BIDU opened at $107.24 on Monday. Baidu, Inc. has a one year low of $84.64 and a one year high of $165.30. The company has a debt-to-equity ratio of 0.22, a current ratio of 1.85 and a quick ratio of 1.85. The company’s 50-day simple moving average is $121.83 and its 200 day simple moving average is $128.21. The firm has a market capitalization of $36.49 billion, a P/E ratio of -893.59, a PEG ratio of 1.94 and a beta of 0.56.

Trending Headlines about Baidu

Here are the key news stories impacting Baidu this week:

Negative Sentiment: JPMorgan lowered its price target on Baidu from $230 to $205, even while keeping an overweight rating, reinforcing investor concern that near-term fundamentals may be softer than previously expected. Benzinga report on JPMorgan price target cut
Negative Sentiment: Another recent analyst note pointed to weaker advertising trends and heavier AI investment, saying Baidu’s core online marketing business remains under pressure as traffic softens. QuiverQuant article on Baidu Slides as Tech Selloff and Advertising Concerns Pressure Shares
Negative Sentiment: Shares also faced a sector-wide selloff in Hong Kong tech stocks, adding pressure to Baidu alongside broader risk-off sentiment in growth names. QuiverQuant article on tech selloff pressure
Neutral Sentiment: Baidu announced plans to convert its Hong Kong listing to dual-primary status, which could improve access to mainland investors and support future funding flexibility, but the market appears to be treating this as a longer-term strategic move rather than an immediate earnings catalyst. PR Newswire listing conversion announcement
Positive Sentiment: Recent reports that Apple approved generative AI features for launch in China, with Baidu involved in the rollout, helped lift sentiment earlier in the week by highlighting potential AI partnership upside. TechCrunch report on Apple Intelligence in China

Wall Street Analyst Weigh In

BIDU has been the topic of a number of research analyst reports. Nomura upped their target price on Baidu from $186.00 to $190.00 and gave the stock a “buy” rating in a report on Wednesday, May 20th. Zacks Research upgraded Baidu from a “strong sell” rating to a “hold” rating in a research note on Monday, June 15th. Susquehanna lifted their price target on Baidu from $120.00 to $140.00 and gave the company a “neutral” rating in a research report on Wednesday, May 20th. Citigroup reaffirmed a “buy” rating on shares of Baidu in a research note on Tuesday, June 23rd. Finally, Benchmark reiterated a “buy” rating and issued a $215.00 price objective on shares of Baidu in a report on Tuesday, May 19th. One research analyst has rated the stock with a Strong Buy rating, sixteen have assigned a Buy rating, four have assigned a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $165.33.

View Our Latest Stock Analysis on Baidu

Baidu Company Profile

(Free Report)

Baidu, Inc, founded in 2000 and headquartered in Beijing, is a Chinese multinational technology company best known for operating one of China’s leading internet search engines. The company built its business around online search and related advertising services, providing search, content aggregation and targeted ad placements to consumers and marketers across China. Baidu went public on the NASDAQ in 2005 and has since diversified beyond search into a broader technology and AI-focused portfolio.

Core products and services include the Baidu search platform and mobile app, Baidu Maps and Baidu Baike (an online encyclopedia), along with digital content initiatives.