Trump Media & Technology Group (NASDAQ:DJT) Shares Down 6.9% – What’s Next?

Posted by Brian Himes on Jul 17th, 2026

Shares of Trump Media & Technology Group Corp. (NASDAQ:DJT – Get Free Report) fell 6.9% during mid-day trading on Friday . The stock traded as low as $8.91 and last traded at $8.9650. 1,130,561 shares changed hands during trading, a decline of 74% from the average session volume of 4,310,321 shares. The stock had previously closed at $9.63.

Trending Headlines about Trump Media & Technology Group

Here are the key news stories impacting Trump Media & Technology Group this week:

Neutral Sentiment: Trump Media unveiled “Truth API,” a licensed data feed that will let businesses and financial firms receive Truth Social posts within milliseconds, starting next month. Investors may see this as a new revenue stream, but it also highlights the company’s continued reliance on Trump-related content. Trump Media unveils data feed for businesses tracking Truth Social posts
Neutral Sentiment: The company is also selling faster access to market-moving social posts to traders and investors, signaling a new monetization effort for Truth Social’s content and audience. Trump Media to Sell Faster Access to President’s Social Posts
Neutral Sentiment: Multiple outlets reported the same launch, keeping the story in focus and potentially increasing trading interest in DJT, but the announcement itself does not yet prove meaningful subscriber demand or near-term earnings impact. Truth Social is selling real-time access to posts that could move the markets
Negative Sentiment: Some investors may view the move as another sign that Trump Media is monetizing political attention rather than building a broader, diversified business, which can weigh on sentiment around DJT. Trump Media Group Now Wants to Sell You Trump’s Posts

Analysts Set New Price Targets

Separately, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Trump Media & Technology Group in a research note on Monday, May 4th. One research analyst has rated the stock with a Sell rating, According to data from MarketBeat, the company currently has a consensus rating of “Sell”.

View Our Latest Report on DJT

Trump Media & Technology Group Stock Performance

The business’s 50 day moving average price is $8.39 and its 200-day moving average price is $10.10. The firm has a market capitalization of $2.54 billion, a PE ratio of -2.20 and a beta of 4.10.

Institutional Trading of Trump Media & Technology Group

A number of institutional investors and hedge funds have recently added to or reduced their stakes in DJT. Captrust Financial Advisors lifted its stake in Trump Media & Technology Group by 9.5% during the second quarter. Captrust Financial Advisors now owns 11,149 shares of the company’s stock worth $201,000 after purchasing an additional 963 shares in the last quarter. Rakuten Securities Inc. grew its stake in shares of Trump Media & Technology Group by 40.7% in the second quarter. Rakuten Securities Inc. now owns 3,466 shares of the company’s stock valued at $63,000 after buying an additional 1,002 shares in the last quarter. RIA Advisory Group LLC grew its stake in shares of Trump Media & Technology Group by 7.4% in the fourth quarter. RIA Advisory Group LLC now owns 15,163 shares of the company’s stock valued at $201,000 after buying an additional 1,050 shares in the last quarter. IFP Advisors Inc raised its holdings in shares of Trump Media & Technology Group by 21.9% in the 4th quarter. IFP Advisors Inc now owns 6,157 shares of the company’s stock valued at $82,000 after buying an additional 1,105 shares during the period. Finally, Envestnet Asset Management Inc. raised its holdings in shares of Trump Media & Technology Group by 8.5% in the 3rd quarter. Envestnet Asset Management Inc. now owns 14,242 shares of the company’s stock valued at $234,000 after buying an additional 1,115 shares during the period. Hedge funds and other institutional investors own 4.29% of the company’s stock.

Trump Media & Technology Group Company Profile

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Trump Media & Technology Group (NASDAQ: DJT) is a U.S.-based digital media and technology company focused on social networking and content distribution. The firm’s flagship offering, Truth Social, is designed as an alternative social media platform with features for user-generated posts, direct messaging and community engagement. In addition to its core social network, TMTG has signaled plans for a subscription-based streaming service and other digital content ventures under the TMTG+ brand, aiming to expand its multimedia footprint.

Founded in October 2021 by former President Donald J.