PUREfi Wealth LLC Buys 1,443 Shares of Alphabet Inc. $GOOGL

Posted by Brian Himes on Jul 15th, 2026

PUREfi Wealth LLC boosted its stake in shares of Alphabet Inc. (NASDAQ:GOOGL – Free Report) by 31.5% in the 1st quarter, according to its most recent Form 13F filing with the SEC. The fund owned 6,022 shares of the information services provider’s stock after purchasing an additional 1,443 shares during the period. Alphabet accounts for about 1.1% of PUREfi Wealth LLC’s investment portfolio, making the stock its 20th biggest holding. PUREfi Wealth LLC’s holdings in Alphabet were worth $1,732,000 as of its most recent filing with the SEC.

A number of other hedge funds have also recently bought and sold shares of the stock. Vanguard Group Inc. boosted its holdings in shares of Alphabet by 2.4% in the 4th quarter. Vanguard Group Inc. now owns 528,969,322 shares of the information services provider’s stock valued at $165,567,398,000 after buying an additional 12,531,695 shares during the last quarter. State Street Corp grew its stake in shares of Alphabet by 1.8% in the second quarter. State Street Corp now owns 229,954,269 shares of the information services provider’s stock valued at $40,524,841,000 after buying an additional 4,008,374 shares in the last quarter. Geode Capital Management LLC increased its holdings in Alphabet by 1.9% during the fourth quarter. Geode Capital Management LLC now owns 146,193,037 shares of the information services provider’s stock worth $45,625,595,000 after buying an additional 2,666,676 shares during the last quarter. Norges Bank acquired a new position in Alphabet during the fourth quarter worth $30,534,239,000. Finally, Bank of America Corp DE raised its position in Alphabet by 4.9% during the fourth quarter. Bank of America Corp DE now owns 69,108,183 shares of the information services provider’s stock worth $21,630,861,000 after acquiring an additional 3,218,852 shares in the last quarter. 40.03% of the stock is currently owned by institutional investors.

Insider Activity at Alphabet

In related news, insider John Kent Walker sold 8,998 shares of Alphabet stock in a transaction that occurred on Monday, June 29th. The stock was sold at an average price of $349.29, for a total transaction of $3,142,911.42. Following the completion of the sale, the insider directly owned 75,290 shares of the company’s stock, valued at approximately $26,298,044.10. This trade represents a 10.68% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, major shareholder 2019 Gp L.L.C. Gv sold 87,475 shares of the business’s stock in a transaction on Friday, May 15th. The shares were sold at an average price of $23.75, for a total value of $2,077,531.25. The SEC filing for this sale provides additional information. Insiders have sold 159,415 shares of company stock valued at $7,672,279 in the last 90 days. Corporate insiders own 11.61% of the company’s stock.

Wall Street Analyst Weigh In

GOOGL has been the subject of a number of recent analyst reports. Wall Street Zen upgraded shares of Alphabet from a “hold” rating to a “buy” rating in a research note on Saturday, May 2nd. Susquehanna reaffirmed a “positive” rating and issued a $460.00 target price (up from $400.00) on shares of Alphabet in a report on Thursday, April 30th. Bank of America raised their target price on shares of Alphabet from $370.00 to $430.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. The Goldman Sachs Group lifted their price target on Alphabet from $400.00 to $450.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Finally, Stifel Nicolaus set a $420.00 price target on Alphabet and gave the stock a “buy” rating in a research report on Thursday, April 30th. Two equities research analysts have rated the stock with a Strong Buy rating, forty-seven have given a Buy rating and five have given a Hold rating to the company’s stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $413.73.

Read Our Latest Research Report on GOOGL

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Alphabet is being highlighted by analysts and market commentators as a top large-cap or “monopoly” stock, with bullish takes pointing to its AI-enabled ad business, cloud exposure, and strong earnings outlook. Here’s Why Alphabet (GOOGL) Is One of the Best Monopoly Stocks to Buy According to Hedge Funds
Positive Sentiment: Google DeepMind chief Demis Hassabis called for a U.S.-led AI standards body, reinforcing Alphabet’s leadership role in frontier AI development and potentially supporting long-term investor confidence. Google DeepMind chief Demis Hassabis calls for U.S. to spearhead AI standards body
Positive Sentiment: INVIDI announced a collaboration with Google to expand addressable advertising on unconnected set-top boxes, a potentially incremental ad monetization opportunity for Alphabet. INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager…
Neutral Sentiment: Several reports say Alphabet continues to outperform the market and remains favored by growth investors, but these are mostly commentary pieces rather than new business developments. Alphabet Inc. (GOOG) Exceeds Market Returns: Some Facts to Consider
Neutral Sentiment: Investors are also digesting broader optimism around Alphabet’s valuation, cash generation, and AI chip strategy, which supports the stock but does not appear to be the main driver of the move. Google Vs. Nvidia: The Hidden Silicon Advantage That Could Let Google Dethrone Nvidia
Negative Sentiment: Alphabet is facing fresh antitrust scrutiny in Switzerland over the removal of the Android “choice screen,” adding to regulatory pressure on its search dominance. Google probed by Swiss regulator over Android default search feature
Negative Sentiment: Google also faces a new class-action lawsuit from publishers and authors alleging improper use of copyrighted works to train Gemini, raising legal and potential cost risks. Google faces another AI training lawsuit from major publishers
Negative Sentiment: UK and Swiss regulatory actions targeting Google Search and Android data portability also weigh on sentiment because they could weaken Alphabet’s search moat over time. Should UK Search Data Portability Rules For Google Reshape Alphabet’s Competitive Moat (GOOGL) Narrative?

Alphabet Stock Performance

Shares of GOOGL stock opened at $359.51 on Wednesday. The company has a market capitalization of $4.36 trillion, a price-to-earnings ratio of 27.42, a PEG ratio of 1.51 and a beta of 1.24. The company has a debt-to-equity ratio of 0.16, a quick ratio of 1.92 and a current ratio of 1.92. The company has a 50-day simple moving average of $371.39 and a 200 day simple moving average of $337.22. Alphabet Inc. has a 52 week low of $180.48 and a 52 week high of $408.61.

Alphabet (NASDAQ:GOOGL – Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The information services provider reported $5.11 earnings per share for the quarter, beating the consensus estimate of $2.64 by $2.47. The firm had revenue of $109.90 billion for the quarter, compared to analysts’ expectations of $106.98 billion. Alphabet had a net margin of 37.92% and a return on equity of 38.99%. On average, sell-side analysts predict that Alphabet Inc. will post 14.32 earnings per share for the current year.

Alphabet Increases Dividend

The company also recently announced a quarterly dividend, which was paid on Monday, June 15th. Stockholders of record on Monday, June 8th were given a $0.22 dividend. The ex-dividend date of this dividend was Monday, June 8th. This is a positive change from Alphabet’s previous quarterly dividend of $0.21. This represents a $0.88 annualized dividend and a dividend yield of 0.2%. Alphabet’s dividend payout ratio (DPR) is currently 6.71%.

Alphabet Profile

(Free Report)

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.