Diversify Wealth Management LLC Increases Stock Position in AppLovin Corporation $APP

Posted by Geri Gentry on Jul 13th, 2026

Diversify Wealth Management LLC boosted its position in shares of AppLovin Corporation (NASDAQ:APP – Free Report) by 188.1% in the first quarter, Holdings Channel.com reports. The firm owned 17,190 shares of the company’s stock after acquiring an additional 11,224 shares during the period. Diversify Wealth Management LLC’s holdings in AppLovin were worth $6,842,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in APP. Commonwealth of Pennsylvania Public School Empls Retrmt SYS lifted its holdings in AppLovin by 0.3% in the 1st quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 63,128 shares of the company’s stock worth $25,125,000 after buying an additional 165 shares in the last quarter. Ferguson Wellman Capital Management Inc. purchased a new position in AppLovin in the 1st quarter valued at about $25,927,000. Fifth Third Bancorp grew its stake in shares of AppLovin by 662.1% during the first quarter. Fifth Third Bancorp now owns 46,665 shares of the company’s stock valued at $18,573,000 after acquiring an additional 40,542 shares in the last quarter. Sovran Advisors LLC grew its stake in shares of AppLovin by 5.7% during the first quarter. Sovran Advisors LLC now owns 517 shares of the company’s stock valued at $206,000 after acquiring an additional 28 shares in the last quarter. Finally, Simplicity Wealth LLC increased its position in shares of AppLovin by 20.2% during the first quarter. Simplicity Wealth LLC now owns 1,608 shares of the company’s stock worth $640,000 after acquiring an additional 270 shares during the last quarter. Hedge funds and other institutional investors own 41.85% of the company’s stock.

Insider Activity at AppLovin

In other news, CTO Vasily Shikin sold 62,804 shares of AppLovin stock in a transaction that occurred on Friday, May 22nd. The stock was sold at an average price of $484.42, for a total value of $30,423,513.68. Following the completion of the transaction, the chief technology officer owned 3,189,739 shares in the company, valued at approximately $1,545,173,366.38. This trade represents a 1.93% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Arash Adam Foroughi sold 33,042 shares of the business’s stock in a transaction that occurred on Thursday, June 11th. The shares were sold at an average price of $486.95, for a total value of $16,089,801.90. Following the completion of the sale, the chief executive officer owned 2,369,351 shares of the company’s stock, valued at $1,153,755,469.45. This trade represents a 1.38% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 393,000 shares of company stock worth $197,297,363 over the last quarter. 13.66% of the stock is owned by corporate insiders.

Trending Headlines about AppLovin

Here are the key news stories impacting AppLovin this week:

Positive Sentiment: Jefferies survey data suggests AppLovin is gaining e-commerce ad share as advertisers expand platform use, with its share of advertiser budgets rising to 11.1%, reinforcing the view that its ad tech is still taking share. Article on Jefferies survey and budget share gains
Positive Sentiment: Analysts remain constructive, with BTIG reaffirming a Buy rating and a $640 price target, while other reports point to AppLovin’s strong earnings execution, revenue growth, and expanding margins. BTIG price target and earnings outlook article
Positive Sentiment: Market commentary highlights that investors are closely watching AppLovin’s growth story, which can support momentum when sentiment around AI and ad-tech leaders is strong. Zacks article on investor interest
Neutral Sentiment: Short-interest data showed no reported short interest as of July 10, so this update does not appear to signal meaningful bearish positioning.
Negative Sentiment: Director Maynard G. Webb, Jr. sold 3,076 shares worth about $1.6 million, which may weigh on sentiment even though he still retains a large position. SEC filing on insider sale
Negative Sentiment: New reporting raised questions about political donations and Chinese investor ties, introducing potential reputational and geopolitical overhangs for AppLovin (APP). Yahoo Finance article on political donations and investor ties

AppLovin Stock Performance

Shares of AppLovin stock opened at $506.98 on Monday. The company has a debt-to-equity ratio of 1.49, a quick ratio of 3.24 and a current ratio of 3.24. AppLovin Corporation has a 1 year low of $332.32 and a 1 year high of $745.61. The firm’s 50-day simple moving average is $509.16 and its 200-day simple moving average is $497.50. The firm has a market cap of $170.31 billion, a PE ratio of 43.55, a price-to-earnings-growth ratio of 0.82 and a beta of 2.49.

AppLovin (NASDAQ:APP – Get Free Report) last posted its quarterly earnings results on Wednesday, May 6th. The company reported $3.56 EPS for the quarter, topping analysts’ consensus estimates of $3.44 by $0.12. The business had revenue of $1.84 billion during the quarter, compared to the consensus estimate of $1.77 billion. AppLovin had a return on equity of 219.37% and a net margin of 64.29%.The company’s revenue for the quarter was up 58.9% compared to the same quarter last year. During the same period last year, the firm earned $1.67 earnings per share. Equities analysts forecast that AppLovin Corporation will post 15.93 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

APP has been the topic of several recent analyst reports. Wells Fargo & Company boosted their price target on AppLovin from $571.00 to $575.00 and gave the stock an “overweight” rating in a research note on Tuesday, July 7th. UBS Group lowered their price objective on AppLovin from $740.00 to $716.00 and set a “buy” rating for the company in a research note on Thursday, May 7th. Citigroup restated a “buy” rating on shares of AppLovin in a report on Monday, June 22nd. Morgan Stanley reaffirmed an “overweight” rating on shares of AppLovin in a research report on Wednesday, May 27th. Finally, Raymond James Financial started coverage on AppLovin in a research note on Monday, June 29th. They set a “strong-buy” rating and a $640.00 target price for the company. Two research analysts have rated the stock with a Strong Buy rating, seventeen have given a Buy rating and five have issued a Hold rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $668.45.

View Our Latest Stock Report on APP

AppLovin Profile

(Free Report)

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.