WealthPLAN Partners LLC Sells 9,545 Shares of Alphabet Inc. $GOOG

Posted by Brian Himes on Jul 12th, 2026

WealthPLAN Partners LLC decreased its holdings in shares of Alphabet Inc. (NASDAQ:GOOG – Free Report) by 33.5% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 18,966 shares of the information services provider’s stock after selling 9,545 shares during the period. Alphabet comprises approximately 1.1% of WealthPLAN Partners LLC’s holdings, making the stock its 23rd largest position. WealthPLAN Partners LLC’s holdings in Alphabet were worth $5,441,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also recently modified their holdings of the company. Brighton Jones LLC boosted its position in shares of Alphabet by 5.6% in the fourth quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares during the period. Worldquant Millennium Advisors LLC raised its position in shares of Alphabet by 76.2% during the 2nd quarter. Worldquant Millennium Advisors LLC now owns 1,865,304 shares of the information services provider’s stock valued at $330,886,000 after purchasing an additional 806,681 shares during the period. Darwin Wealth Management LLC bought a new stake in shares of Alphabet during the 2nd quarter valued at $658,000. Financial Advisors Network Inc. lifted its stake in shares of Alphabet by 7.7% during the 2nd quarter. Financial Advisors Network Inc. now owns 7,945 shares of the information services provider’s stock valued at $1,409,000 after buying an additional 565 shares in the last quarter. Finally, Ausdal Financial Partners Inc. lifted its stake in shares of Alphabet by 10.7% during the 2nd quarter. Ausdal Financial Partners Inc. now owns 37,310 shares of the information services provider’s stock valued at $6,618,000 after buying an additional 3,616 shares in the last quarter. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

Several equities analysts have recently commented on GOOG shares. Raymond James Financial restated a “strong-buy” rating and issued a $425.00 price objective on shares of Alphabet in a research report on Thursday, April 30th. Weiss Ratings reiterated a “buy (b)” rating on shares of Alphabet in a research report on Monday, April 20th. JPMorgan Chase & Co. lifted their target price on Alphabet from $395.00 to $460.00 and gave the company an “overweight” rating in a research note on Thursday, April 30th. Zacks Research upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, July 7th. Finally, Oppenheimer increased their price objective on shares of Alphabet from $425.00 to $445.00 and gave the company an “outperform” rating in a report on Friday, May 15th. Five investment analysts have rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat.com, Alphabet presently has a consensus rating of “Buy” and an average price target of $378.53.

View Our Latest Stock Analysis on GOOG

Insider Activity at Alphabet

In other Alphabet news, CAO Marsida Saraci sold 449 shares of the stock in a transaction on Friday, June 26th. The shares were sold at an average price of $341.72, for a total transaction of $153,432.28. Following the completion of the transaction, the chief accounting officer owned 27,348 shares in the company, valued at $9,345,358.56. This trade represents a 1.62% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider John Kent Walker sold 8,998 shares of Alphabet stock in a transaction on Monday, June 29th. The stock was sold at an average price of $349.29, for a total transaction of $3,142,911.42. Following the completion of the transaction, the insider directly owned 75,290 shares of the company’s stock, valued at $26,298,044.10. The trade was a 10.68% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 160,465 shares of company stock valued at $8,020,511 over the last quarter. 12.99% of the stock is currently owned by insiders.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Several pieces highlighted Alphabet’s durable AI and cloud execution, including commentary that its distribution across Search, Android, YouTube, and Google Cloud gives it an edge in monetizing AI better than many rivals.
Positive Sentiment: Analysts and market commentary remained constructive, with Zacks upgrading Alphabet to “strong-buy,” and multiple reports saying the stock still looks undervalued after its strong rally and may have further upside from current levels.
Positive Sentiment: Alphabet’s cloud and AI ecosystem continues to draw positive coverage, including a new agentic AI collaboration with Accenture and reports that digital demand and data-center growth could support the business in the second half of 2026.
Positive Sentiment: Long-term confidence also got a boost from comments that Alphabet could be a winner in the AI race due to its massive distribution footprint and ability to turn AI spending into real returns.
Neutral Sentiment: Alphabet’s search product set a record for queries per second during the World Cup, reinforcing the strength of its core franchise, though this is more of a usage signal than a direct earnings catalyst.
Neutral Sentiment: Waymo’s plan to expand driverless rides to more cities supports Alphabet’s optionality in autonomous vehicles, but the impact on near-term stock performance is likely limited.
Negative Sentiment: News that Google and OpenAI provided AI model access to Singapore-based affiliates of Chinese firms has renewed policy and export-control concerns, which could raise regulatory risk around AI distribution.
Negative Sentiment: Alphabet is also facing more scrutiny abroad, including the UK bringing Google cloud services under direct oversight and an ongoing legal fight in India over its ads platform.
Negative Sentiment: Some traders remain cautious about competition, with reports suggesting Meta could challenge Google’s AI leadership and that Alphabet’s recent price action has lagged broader tech at times.

Alphabet Price Performance

Shares of NASDAQ:GOOG traded down $1.21 during mid-day trading on Friday, reaching $355.03. The stock had a trading volume of 11,607,032 shares, compared to its average volume of 21,891,652. The business’s 50 day moving average price is $369.81 and its 200 day moving average price is $335.21. Alphabet Inc. has a 1 year low of $177.54 and a 1 year high of $404.47. The company has a market cap of $4.30 trillion, a P/E ratio of 27.08, a price-to-earnings-growth ratio of 1.52 and a beta of 1.23. The company has a current ratio of 1.92, a quick ratio of 1.92 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOG – Get Free Report) last released its quarterly earnings results on Thursday, April 30th. The information services provider reported $5.11 earnings per share for the quarter, beating the consensus estimate of $2.68 by $2.43. The business had revenue of $109.90 billion during the quarter, compared to analysts’ expectations of $106.96 billion. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.The firm’s revenue for the quarter was up 21.8% compared to the same quarter last year. During the same quarter last year, the business posted $2.81 EPS. Research analysts expect that Alphabet Inc. will post 14.32 EPS for the current fiscal year.

Alphabet Increases Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, June 15th. Investors of record on Monday, June 8th were given a $0.22 dividend. This is a boost from Alphabet’s previous quarterly dividend of $0.21. This represents a $0.88 annualized dividend and a yield of 0.2%. The ex-dividend date was Monday, June 8th. Alphabet’s dividend payout ratio (DPR) is presently 6.71%.

About Alphabet

(Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.