Larry Madden Sells 9,149 Shares of Viant Technology (NASDAQ:DSP) Stock

Posted by Geri Gentry on Jul 10th, 2026

Viant Technology Inc. (NASDAQ:DSP – Get Free Report) CFO Larry Madden sold 9,149 shares of the business’s stock in a transaction that occurred on Tuesday, July 7th. The stock was sold at an average price of $12.86, for a total transaction of $117,656.14. Following the completion of the transaction, the chief financial officer owned 439,909 shares in the company, valued at $5,657,229.74. This trade represents a 2.04% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

On Wednesday, July 8th, Larry Madden sold 11,273 shares of Viant Technology stock. The shares were sold at an average price of $12.69, for a total transaction of $143,054.37.
On Monday, July 6th, Larry Madden sold 10,097 shares of Viant Technology stock. The stock was sold at an average price of $12.78, for a total transaction of $129,039.66.
On Monday, June 15th, Larry Madden sold 25,376 shares of Viant Technology stock. The stock was sold at an average price of $11.10, for a total transaction of $281,673.60.
On Monday, June 8th, Larry Madden sold 14,670 shares of Viant Technology stock. The shares were sold at an average price of $12.10, for a total transaction of $177,507.00.
On Friday, June 5th, Larry Madden sold 18,663 shares of Viant Technology stock. The shares were sold at an average price of $12.24, for a total transaction of $228,435.12.
On Monday, May 11th, Larry Madden sold 17,297 shares of Viant Technology stock. The stock was sold at an average price of $11.42, for a total value of $197,531.74.
On Friday, May 8th, Larry Madden sold 18,538 shares of Viant Technology stock. The stock was sold at an average price of $11.85, for a total value of $219,675.30.
On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The stock was sold at an average price of $10.16, for a total value of $129,865.12.
On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total value of $142,444.62.
On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total value of $144,917.53.

Viant Technology Price Performance

NASDAQ DSP opened at $13.29 on Friday. The business has a 50 day simple moving average of $11.68 and a 200 day simple moving average of $11.29. Viant Technology Inc. has a one year low of $8.11 and a one year high of $15.18. The stock has a market capitalization of $870.89 million, a P/E ratio of 36.92 and a beta of 1.03.

Viant Technology (NASDAQ:DSP – Get Free Report) last issued its quarterly earnings results on Monday, May 11th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.08 by ($0.11). The business had revenue of $88.54 million during the quarter, compared to analyst estimates of $50.13 million. Viant Technology had a net margin of 2.51% and a return on equity of 2.40%. Equities analysts expect that Viant Technology Inc. will post -0.18 earnings per share for the current year.

Wall Street Analysts Forecast Growth

A number of research analysts recently issued reports on DSP shares. Wall Street Zen downgraded shares of Viant Technology from a “buy” rating to a “hold” rating in a research report on Saturday, May 16th. Weiss Ratings cut shares of Viant Technology from a “hold (c)” rating to a “sell (d+)” rating in a report on Wednesday, May 13th. DA Davidson lifted their price target on shares of Viant Technology from $16.00 to $16.50 and gave the company a “buy” rating in a research note on Tuesday, May 12th. B. Riley Financial increased their price objective on shares of Viant Technology from $17.00 to $18.00 and gave the stock a “buy” rating in a research report on Tuesday, May 12th. Finally, Rosenblatt Securities restated a “buy” rating and issued a $20.00 target price on shares of Viant Technology in a research note on Thursday, April 16th. Two research analysts have rated the stock with a Strong Buy rating, six have issued a Buy rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Buy” and an average price target of $18.00.

Check Out Our Latest Stock Report on DSP

Hedge Funds Weigh In On Viant Technology

A number of large investors have recently modified their holdings of the company. Topline Capital Management LLC bought a new stake in Viant Technology during the 3rd quarter valued at $2,150,000. Tudor Investment Corp ET AL lifted its stake in shares of Viant Technology by 39.7% in the third quarter. Tudor Investment Corp ET AL now owns 191,636 shares of the company’s stock valued at $1,654,000 after buying an additional 54,507 shares in the last quarter. Norwood Investment Partners LP bought a new position in shares of Viant Technology in the fourth quarter valued at $1,186,000. Dynamic Technology Lab Private Ltd grew its holdings in shares of Viant Technology by 474.3% during the third quarter. Dynamic Technology Lab Private Ltd now owns 70,533 shares of the company’s stock valued at $609,000 after buying an additional 58,251 shares during the last quarter. Finally, Royce & Associates LP grew its holdings in shares of Viant Technology by 72.3% during the fourth quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock valued at $10,981,000 after buying an additional 382,664 shares during the last quarter. 11.38% of the stock is currently owned by institutional investors.

About Viant Technology

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.