Key Financial Inc Raises Stake in Amazon.com, Inc. $AMZN

Posted by George Bondi on Jul 10th, 2026

Key Financial Inc increased its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 9.4% in the first quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 27,620 shares of the e-commerce giant’s stock after purchasing an additional 2,384 shares during the quarter. Amazon.com accounts for about 1.0% of Key Financial Inc’s investment portfolio, making the stock its 25th largest holding. Key Financial Inc’s holdings in Amazon.com were worth $5,752,000 at the end of the most recent quarter.

Several other institutional investors also recently bought and sold shares of AMZN. MilWealth Group LLC boosted its holdings in Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the period. Lifetime Wealth Management P.C. purchased a new stake in shares of Amazon.com during the fourth quarter valued at approximately $45,000. Elkhorn Partners Limited Partnership lifted its position in shares of Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 180 shares in the last quarter. Fairway Wealth LLC lifted its position in shares of Amazon.com by 95.6% during the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock worth $51,000 after purchasing an additional 108 shares in the last quarter. Finally, Bridge Generations Wealth Management LLC boosted its stake in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 233 shares during the period. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com Stock Up 1.4%

Shares of Amazon.com stock opened at $247.04 on Friday. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The firm has a market cap of $2.66 trillion, a P/E ratio of 29.55, a P/E/G ratio of 1.82 and a beta of 1.46. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $278.56. The business has a 50-day moving average price of $253.39 and a 200 day moving average price of $235.23.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.Amazon.com’s quarterly revenue was up 16.6% compared to the same quarter last year. During the same quarter last year, the business posted $1.59 EPS. On average, sell-side analysts forecast that Amazon.com, Inc. will post 7.75 earnings per share for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Bank of America raised its price target on Amazon and kept a Buy rating, citing improving domestic sales trends and stronger momentum in the company’s core businesses. BofA Raises its Price Target on Amazon.com (AMZN)
Positive Sentiment: BNP Paribas said Amazon’s valuation looks attractive ahead of Q2 earnings and maintained an Outperform rating, reinforcing optimism that the company can deliver solid cloud and retail results. Amazon’s Valuation Looks Attractive Ahead of Earnings: Analyst
Positive Sentiment: Analysts and recent coverage continue to frame Amazon as a key AI winner, with AWS, custom chips, and related infrastructure spending seen as important long-term growth drivers. Debt Raise Is a Positive Signal for Amazon Stock, Says Needham
Positive Sentiment: Amazon completed a $24.9 billion long-term bond sale to help fund AI infrastructure, which investors are treating as evidence that management is aggressively investing to extend AWS’s competitive edge. Amazon Issues $24.9 Billion in Long-Term Notes
Neutral Sentiment: Commentary on Amazon’s AI shopping, Alexa, and broadband initiatives adds to the long-term growth narrative, but these stories are not immediate earnings drivers. Amazon and Walmart’s AI Shopping Race Is Now a Battle for Context, Not Clicks
Negative Sentiment: Some investors remain cautious because Amazon’s AI buildout requires heavy capital spending, which could pressure free cash flow and keep the stock volatile heading into earnings. Amazon’s $25 billion ‘surprise’ bond sale dangled extra yield to lure in buyers—and flashed a warning sign about the AI boom
Negative Sentiment: Recent insider selling and broader concern about the payoff timing of massive AI spending may limit upside in the near term, even if the long-term thesis remains intact. Amazon’s New Debt Deal Puts Its AI Spending Story on Trial

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 15,467 shares of Amazon.com stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total value of $4,074,007.80. Following the completion of the transaction, the chief executive officer owned 14,159 shares of the company’s stock, valued at $3,729,480.60. The trade was a 52.21% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the business’s stock in a transaction on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the sale, the senior vice president owned 41,190 shares of the company’s stock, valued at approximately $11,060,750.70. The trade was a 18.37% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 195,774 shares of company stock valued at $51,643,704. Company insiders own 8.90% of the company’s stock.

Wall Street Analysts Forecast Growth

AMZN has been the subject of a number of recent analyst reports. JPMorgan Chase & Co. reaffirmed a “buy” rating on shares of Amazon.com in a report on Friday, June 26th. New Street Research boosted their price objective on shares of Amazon.com from $280.00 to $350.00 and gave the stock a “buy” rating in a report on Monday, May 4th. Telsey Advisory Group upped their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research report on Thursday, April 30th. Rosenblatt Securities raised their target price on Amazon.com from $296.00 to $332.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Finally, Truist Financial lifted their target price on Amazon.com from $310.00 to $320.00 and gave the stock a “buy” rating in a research report on Friday, May 29th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $312.79.

Read Our Latest Research Report on Amazon.com

Amazon.com Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.