Integrity Investment Advisors LLC Sells 8,000 Shares of Netflix, Inc. $NFLX

Posted by Brenda Bartman on Jul 9th, 2026

Integrity Investment Advisors LLC decreased its stake in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 55.4% during the 1st quarter, HoldingsChannel reports. The institutional investor owned 6,437 shares of the Internet television network’s stock after selling 8,000 shares during the period. Integrity Investment Advisors LLC’s holdings in Netflix were worth $619,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. First Financial Corp IN increased its stake in Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. grew its holdings in shares of Netflix by 885.2% in the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock valued at $25,000 after buying an additional 239 shares during the period. Turning Point Benefit Group Inc. grew its holdings in shares of Netflix by 13,400.0% in the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock valued at $25,000 after buying an additional 268 shares during the period. Imprint Wealth LLC bought a new stake in shares of Netflix in the 3rd quarter valued at $25,000. Finally, Cornerstone Financial Management LLC bought a new stake in shares of Netflix in the 4th quarter valued at $26,000. Institutional investors own 80.93% of the company’s stock.

Wall Street Analysts Forecast Growth

Several brokerages recently commented on NFLX. Needham & Company LLC reaffirmed a “buy” rating on shares of Netflix in a research note on Friday, April 17th. Raymond James Financial reissued a “market perform” rating on shares of Netflix in a research note on Thursday, May 14th. Wolfe Research restated an “outperform” rating and issued a $107.00 price target on shares of Netflix in a report on Friday, April 17th. Citizens Jmp reaffirmed a “market perform” rating on shares of Netflix in a research report on Wednesday, April 15th. Finally, Wedbush reiterated an “outperform” rating and set a $118.00 price objective on shares of Netflix in a report on Thursday, April 16th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, sixteen have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $114.02.

Read Our Latest Stock Report on NFLX

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Netflix is expanding beyond traditional streaming by adding short-form video from major publishers such as Condé Nast, BuzzFeed, Hearst, and Penske Media, which could help boost engagement and keep users on the platform longer. Article Title
Positive Sentiment: Several bullish notes argue Netflix’s recent selloff may have created a buying opportunity, pointing to resilient operating performance, strong free cash flow, and growing ad revenue potential. Article Title
Positive Sentiment: Netflix’s possible involvement in bidding for FIFA World Cup U.S. rights could support long-term content and subscriber growth if the company decides to pursue the high-profile sports package. Article Title
Neutral Sentiment: Analyst coverage ahead of earnings remains mixed-to-optimistic, with some firms highlighting upside potential while others cut price targets due to slower growth expectations and competitive concerns. Article Title
Negative Sentiment: Investor caution is building ahead of earnings, with multiple reports saying the stock is slipping because of concerns about slowing revenue growth, margin pressure, and whether the company’s growth story can reaccelerate. Article Title
Negative Sentiment: Some commentary warns that Netflix could face a structural challenge from shorter-form “microdrama” content and changing viewer habits, which may raise questions about long-term engagement. Article Title

Netflix Stock Performance

Shares of Netflix stock opened at $75.59 on Thursday. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The firm has a market cap of $318.29 billion, a price-to-earnings ratio of 24.42, a price-to-earnings-growth ratio of 0.97 and a beta of 1.52. The stock’s 50-day moving average is $82.49 and its 200-day moving average is $87.86. Netflix, Inc. has a one year low of $70.86 and a one year high of $128.96.

Netflix (NASDAQ:NFLX – Get Free Report) last announced its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same quarter last year, the firm earned $6.61 EPS. Netflix’s revenue for the quarter was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts predict that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, Director Reed Hastings sold 386,700 shares of the firm’s stock in a transaction on Monday, June 1st. The shares were sold at an average price of $85.97, for a total value of $33,244,599.00. Following the completion of the transaction, the director owned 3,940 shares of the company’s stock, valued at approximately $338,721.80. This trade represents a 98.99% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the completion of the sale, the chief executive officer owned 120,931 shares in the company, valued at $10,725,370.39. The trade was a 18.42% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 899,839 shares of company stock valued at $80,141,661 over the last ninety days. Insiders own 1.24% of the company’s stock.

Netflix Profile

(Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.