CIMG (NASDAQ:IMG – Get Free Report) and Campbell’s (NASDAQ:CPB – Get Free Report) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, valuation, profitability, institutional ownership, dividends and analyst recommendations.
Earnings and Valuation
This table compares CIMG and Campbell’s”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| CIMG | $10.30 million | 0.21 | -$4.88 million | ($4.00) | -0.06 |
| Campbell’s | $9.93 billion | 0.66 | $602.00 million | $2.02 | 10.91 |
Profitability
This table compares CIMG and Campbell’s’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CIMG | N/A | -23.59% | -15.90% |
| Campbell’s | 6.12% | 18.04% | 4.74% |
Analyst Ratings
This is a summary of recent ratings and recommmendations for CIMG and Campbell’s, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CIMG | 1 | 0 | 0 | 0 | 1.00 |
| Campbell’s | 8 | 12 | 0 | 0 | 1.60 |
Campbell’s has a consensus target price of $21.88, suggesting a potential downside of 0.72%. Given Campbell’s’ stronger consensus rating and higher probable upside, analysts clearly believe Campbell’s is more favorable than CIMG.
Insider and Institutional Ownership
23.4% of CIMG shares are owned by institutional investors. Comparatively, 52.3% of Campbell’s shares are owned by institutional investors. 0.1% of CIMG shares are owned by insiders. Comparatively, 19.8% of Campbell’s shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Volatility and Risk
CIMG has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500. Comparatively, Campbell’s has a beta of 0.02, indicating that its stock price is 98% less volatile than the S&P 500.
Summary
Campbell’s beats CIMG on 12 of the 13 factors compared between the two stocks.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
About Campbell’s
The Campbell’s Company, formerly known as Campbell Soup Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. The company operates through Meals & Beverages and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell’s tomato juice; and snacking products in foodservice in Canada. The Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, which include Goldfish crackers, Snyder’s of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, Pop Secret popcorn, and other snacking products. This segment is also involved in the retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was founded in 1869 and is headquartered in Camden, New Jersey.
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