Shares of Sony Corporation (NYSE:SONY – Get Free Report) have earned a consensus recommendation of “Hold” from the seven analysts that are covering the stock, MarketBeat reports. One investment analyst has rated the stock with a sell rating, two have issued a hold rating and four have assigned a buy rating to the company. The average 1-year price objective among brokerages that have covered the stock in the last year is $22.00.
Several equities analysts have recently commented on the company. Sanford C. Bernstein reiterated a “market perform” rating and set a $22.00 target price (down from $30.00) on shares of Sony in a research note on Tuesday, March 17th. Weiss Ratings reissued a “sell (d+)” rating on shares of Sony in a research report on Wednesday, May 20th. Finally, Benchmark restated a “buy” rating on shares of Sony in a research note on Monday, May 11th.
Check Out Our Latest Stock Analysis on Sony
Key Headlines Impacting Sony
- Positive Sentiment: Sony’s shift away from physical PlayStation discs could improve margins over time by reducing manufacturing, packaging, and logistics costs, and it signals a more digital-focused business model for future console generations. Sony is first console giant to stop making physical games
- Positive Sentiment: One report noted Sony’s stock climbed after the all-digital announcement, suggesting investors may be focusing on the long-term financial benefits of the transition rather than the fan backlash. Sony Stock Climbs After PlayStation’s All-Digital Announcement Despite Fan Backlash
- Neutral Sentiment: Former Sony leadership comments that PlayStation’s disc-less strategy could influence Xbox and Nintendo reinforce the idea that Sony is setting an industry trend, but this is more of a strategic headline than an immediate earnings catalyst. PlayStation’s disc-less future could heavily influence Xbox and Nintendo, former Sony boss says
- Negative Sentiment: The move has triggered strong backlash from gamers and media coverage portraying Sony as abandoning physical ownership, which could create reputational noise and pressure around the PlayStation brand in the near term. Brands smell blood in the water after PlayStation axes game discs — and they’re roasting Sony for it
Insider Activity at Sony
In other Sony news, Director Kenichiro Yoshida sold 400,000 shares of the business’s stock in a transaction on Monday, May 18th. The shares were sold at an average price of $22.61, for a total transaction of $9,044,000.00. Following the completion of the sale, the director owned 661,615 shares in the company, valued at $14,959,115.15. The trade was a 37.68% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Tsuyoshi Kodera sold 51,000 shares of the stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $20.54, for a total transaction of $1,047,540.00. Following the sale, the insider directly owned 27,553 shares in the company, valued at $565,938.62. This trade represents a 64.92% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 468,500 shares of company stock worth $10,487,215 in the last 90 days. 7.00% of the stock is currently owned by insiders.
Institutional Investors Weigh In On Sony
A number of hedge funds have recently added to or reduced their stakes in the stock. YANKCOM Partnership increased its position in Sony by 748.7% in the 4th quarter. YANKCOM Partnership now owns 976 shares of the company’s stock valued at $25,000 after acquiring an additional 861 shares during the period. Ameriflex Group Inc. raised its position in Sony by 304.0% during the third quarter. Ameriflex Group Inc. now owns 1,010 shares of the company’s stock valued at $29,000 after buying an additional 760 shares during the period. Binnacle Investments Inc raised its position in Sony by 81.7% during the third quarter. Binnacle Investments Inc now owns 1,032 shares of the company’s stock valued at $30,000 after buying an additional 464 shares during the period. V Square Quantitative Management LLC purchased a new stake in Sony in the 4th quarter worth about $27,000. Finally, Elyxium Wealth LLC acquired a new stake in Sony during the 4th quarter worth about $27,000. 14.05% of the stock is currently owned by institutional investors.
Sony Stock Down 0.0%
NYSE:SONY traded down $0.00 during trading hours on Friday, hitting $20.79. The stock had a trading volume of 5,535,994 shares, compared to its average volume of 5,505,421. The business has a 50 day simple moving average of $21.09 and a two-hundred day simple moving average of $22.16. Sony has a 1-year low of $19.32 and a 1-year high of $30.34. The company has a current ratio of 1.18, a quick ratio of 0.94 and a debt-to-equity ratio of 0.10. The company has a market cap of $122.81 billion, a PE ratio of -103.93, a price-to-earnings-growth ratio of 1.65 and a beta of 0.94.
Sony (NYSE:SONY – Get Free Report) last announced its earnings results on Friday, May 8th. The company reported $0.09 earnings per share for the quarter, missing the consensus estimate of $0.22 by ($0.13). The firm had revenue of $19.15 billion during the quarter, compared to analysts’ expectations of $18.43 billion. Sony had a negative net margin of 2.61% and a positive return on equity of 12.20%. Sony’s revenue for the quarter was up 8.3% compared to the same quarter last year. During the same quarter last year, the company posted $32.86 earnings per share. Analysts predict that Sony will post 1.28 EPS for the current year.
About Sony
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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