Wayfair Inc. (NYSE:W) Given Consensus Rating of “Moderate Buy” by Brokerages

Posted by Stanley Muller on Jun 27th, 2026

Wayfair Inc. (NYSE:W – Get Free Report) has received a consensus rating of “Moderate Buy” from the thirty ratings firms that are presently covering the stock, MarketBeat.com reports. One investment analyst has rated the stock with a sell rating, ten have assigned a hold rating, eighteen have given a buy rating and one has given a strong buy rating to the company. The average 12 month target price among brokerages that have updated their coverage on the stock in the last year is $99.6786.

W has been the topic of a number of research analyst reports. Truist Financial set a $99.00 price target on shares of Wayfair in a research note on Monday, June 8th. Morgan Stanley set a $110.00 price target on Wayfair in a research note on Friday, May 1st. Royal Bank Of Canada cut their target price on shares of Wayfair from $92.00 to $76.00 and set a “sector perform” rating on the stock in a research report on Thursday, April 30th. Mizuho decreased their price target on Wayfair from $110.00 to $90.00 and set an “outperform” rating for the company in a research note on Friday, May 8th. Finally, TD Cowen cut their price objective on Wayfair from $88.00 to $75.00 and set a “hold” rating on the stock in a research note on Thursday, April 30th.

View Our Latest Stock Report on W

Insider Activity

In other news, insider Jon Blotner sold 4,790 shares of the company’s stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $72.19, for a total transaction of $345,790.10. Following the transaction, the insider owned 111,158 shares in the company, valued at approximately $8,024,496.02. This represents a 4.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Niraj Shah sold 6,137 shares of the firm’s stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $78.62, for a total value of $482,490.94. Following the completion of the sale, the chief executive officer directly owned 429,137 shares of the company’s stock, valued at $33,738,750.94. This trade represents a 1.41% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 244,790 shares of company stock worth $18,959,021 in the last quarter. 18.44% of the stock is owned by corporate insiders.

Institutional Trading of Wayfair

A number of institutional investors and hedge funds have recently modified their holdings of W. Webster Bank N. A. bought a new stake in Wayfair in the fourth quarter worth about $30,000. V Square Quantitative Management LLC bought a new position in shares of Wayfair during the 4th quarter valued at approximately $33,000. Piper Sandler & CO. bought a new position in shares of Wayfair during the 4th quarter valued at approximately $34,000. Havemeyer Place LP bought a new stake in shares of Wayfair in the 4th quarter worth approximately $39,000. Finally, EverSource Wealth Advisors LLC lifted its stake in Wayfair by 393.4% in the second quarter. EverSource Wealth Advisors LLC now owns 819 shares of the company’s stock valued at $42,000 after purchasing an additional 653 shares during the last quarter. 89.67% of the stock is owned by hedge funds and other institutional investors.

Wayfair Stock Performance

W opened at $94.64 on Monday. The stock has a fifty day moving average of $73.46 and a 200-day moving average of $84.48. The company has a market capitalization of $12.49 billion, a P/E ratio of -40.44, a P/E/G ratio of 4.92 and a beta of 3.02. Wayfair has a fifty-two week low of $50.40 and a fifty-two week high of $119.98.

Wayfair (NYSE:W – Get Free Report) last released its earnings results on Thursday, April 30th. The company reported $0.26 earnings per share for the quarter, meeting analysts’ consensus estimates of $0.26. Wayfair had a negative return on equity of 2.20% and a negative net margin of 2.41%.The firm had revenue of $2.93 billion during the quarter, compared to the consensus estimate of $2.89 billion. During the same period in the prior year, the company posted $0.10 EPS. The company’s revenue was up 7.4% compared to the same quarter last year. On average, equities research analysts predict that Wayfair will post 0.63 earnings per share for the current fiscal year.

Wayfair Company Profile

(Get Free Report)

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.