e.l.f. Beauty $ELF Shares Purchased by SG Americas Securities LLC

Posted by Brenda Bartman on Jun 26th, 2026

SG Americas Securities LLC increased its position in shares of e.l.f. Beauty (NYSE:ELF – Free Report) by 61.3% during the first quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 250,413 shares of the company’s stock after buying an additional 95,160 shares during the quarter. SG Americas Securities LLC’s holdings in e.l.f. Beauty were worth $15,178,000 as of its most recent SEC filing.

Other institutional investors also recently added to or reduced their stakes in the company. BNP Paribas Financial Markets lifted its stake in e.l.f. Beauty by 3,131.7% in the fourth quarter. BNP Paribas Financial Markets now owns 924,902 shares of the company’s stock valued at $70,330,000 after buying an additional 896,282 shares during the last quarter. Price T Rowe Associates Inc. MD boosted its holdings in shares of e.l.f. Beauty by 47.9% in the fourth quarter. Price T Rowe Associates Inc. MD now owns 2,197,319 shares of the company’s stock valued at $167,086,000 after acquiring an additional 711,540 shares during the period. Swedbank AB grew its position in shares of e.l.f. Beauty by 97.0% during the fourth quarter. Swedbank AB now owns 1,364,801 shares of the company’s stock worth $103,779,000 after acquiring an additional 672,071 shares during the last quarter. Armistice Capital LLC grew its position in shares of e.l.f. Beauty by 394.9% during the fourth quarter. Armistice Capital LLC now owns 657,983 shares of the company’s stock worth $50,033,000 after acquiring an additional 525,018 shares during the last quarter. Finally, Norges Bank purchased a new position in shares of e.l.f. Beauty during the fourth quarter worth approximately $38,895,000. Institutional investors and hedge funds own 92.44% of the company’s stock.

Insiders Place Their Bets

In related news, insider Scott Milsten sold 4,162 shares of the firm’s stock in a transaction dated Tuesday, June 9th. The shares were sold at an average price of $51.53, for a total value of $214,467.86. Following the completion of the sale, the insider owned 144,581 shares in the company, valued at $7,450,258.93. This trade represents a 2.80% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Mandy J. Fields sold 4,327 shares of e.l.f. Beauty stock in a transaction that occurred on Tuesday, June 9th. The shares were sold at an average price of $51.53, for a total value of $222,970.31. Following the completion of the sale, the insider directly owned 106,961 shares in the company, valued at $5,511,700.33. This represents a 3.89% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 256,347 shares of company stock valued at $15,713,592. Corporate insiders own 3.90% of the company’s stock.

Analyst Ratings Changes

ELF has been the subject of several research reports. Weiss Ratings upgraded shares of e.l.f. Beauty from a “sell (d)” rating to a “sell (d+)” rating in a research report on Thursday, June 18th. Sanford C. Bernstein initiated coverage on shares of e.l.f. Beauty in a research report on Thursday, June 11th. They set a “market perform” rating and a $60.00 price objective on the stock. JPMorgan Chase & Co. lowered their price objective on shares of e.l.f. Beauty from $85.00 to $80.00 and set an “overweight” rating on the stock in a research report on Thursday, May 21st. Bank of America dropped their price objective on shares of e.l.f. Beauty from $93.00 to $85.00 and set a “buy” rating on the stock in a research note on Thursday, May 21st. Finally, Morgan Stanley reduced their target price on shares of e.l.f. Beauty from $67.00 to $59.00 and set an “equal weight” rating for the company in a report on Thursday, May 21st. One analyst has rated the stock with a Strong Buy rating, nine have issued a Buy rating, seven have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $78.31.

Get Our Latest Stock Report on ELF

e.l.f. Beauty Trading Up 1.0%

NYSE:ELF opened at $65.17 on Friday. The firm has a market cap of $3.87 billion, a P/E ratio of 141.68, a PEG ratio of 2.51 and a beta of 1.63. The company has a current ratio of 2.35, a quick ratio of 1.69 and a debt-to-equity ratio of 0.72. The stock’s 50 day simple moving average is $59.56 and its 200-day simple moving average is $72.06. e.l.f. Beauty has a 12-month low of $48.82 and a 12-month high of $150.99.

e.l.f. Beauty (NYSE:ELF – Get Free Report) last issued its quarterly earnings results on Wednesday, May 20th. The company reported $0.32 earnings per share for the quarter, topping the consensus estimate of $0.29 by $0.03. e.l.f. Beauty had a return on equity of 11.02% and a net margin of 1.61%.The firm had revenue of $449.29 million during the quarter, compared to the consensus estimate of $423.06 million. During the same period last year, the company earned $0.78 earnings per share. The company’s revenue for the quarter was up 35.1% on a year-over-year basis. e.l.f. Beauty has set its FY 2027 guidance at 3.270-3.320 EPS. Equities analysts anticipate that e.l.f. Beauty will post 2.42 EPS for the current year.

e.l.f. Beauty Company Profile

(Free Report)

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.