Diageo (LON:DGE) Stock Price Crosses Below Two Hundred Day Moving Average – Should You Sell?

Posted by Francis Steltz on Jun 24th, 2026

Diageo plc (LON:DGE – Get Free Report)’s share price passed below its 200-day moving average during trading on Monday . The stock has a 200-day moving average of GBX 1,574.05 and traded as low as GBX 1,498.50. Diageo shares last traded at GBX 1,508, with a volume of 1,647,723,375 shares changing hands.

Analyst Upgrades and Downgrades

A number of analysts have recently weighed in on DGE shares. Jefferies Financial Group reaffirmed a “buy” rating and issued a GBX 2,000 price target on shares of Diageo in a research note on Monday, June 8th. Royal Bank Of Canada reaffirmed an “outperform” rating and set a GBX 2,000 price target on shares of Diageo in a research note on Wednesday, May 27th. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a GBX 1,759 price objective on shares of Diageo in a research note on Wednesday. Finally, UBS Group restated a “neutral” rating and issued a GBX 1,600 price objective on shares of Diageo in a report on Tuesday, May 5th. Five equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of GBX 2,026.12.

Read Our Latest Analysis on Diageo

Diageo Stock Up 0.6%

The stock has a market capitalization of £34.69 billion, a P/E ratio of 14.42, a PEG ratio of 1.75 and a beta of 0.30. The company has a debt-to-equity ratio of 208.59, a current ratio of 1.60 and a quick ratio of 0.62. The stock’s fifty day moving average is GBX 1,517.14 and its two-hundred day moving average is GBX 1,571.80.

Insider Activity at Diageo

In other Diageo news, insider John Rishton purchased 3,274 shares of the stock in a transaction dated Monday, May 18th. The shares were acquired at an average price of GBX 1,527 per share, for a total transaction of £49,993.98. Also, insider John Alexander Manzoni bought 446 shares of the company’s stock in a transaction dated Friday, April 10th. The stock was acquired at an average price of GBX 1,471 per share, for a total transaction of £6,560.66. Over the last quarter, insiders have acquired 4,606 shares of company stock worth $6,998,557. Corporate insiders own 0.16% of the company’s stock.

About Diageo

(Get Free Report)

Diageo is a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.

With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we’re building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we’re a truly global company. With such diversity, we’re able to truly represent our broad consumer base and think differently about the future.

To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have.