Bon Natural Life (NASDAQ:BON – Get Free Report) and Funko (NASDAQ:FNKO – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, risk and valuation.
Volatility and Risk
Bon Natural Life has a beta of -0.17, suggesting that its share price is 117% less volatile than the S&P 500. Comparatively, Funko has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500.
Profitability
This table compares Bon Natural Life and Funko’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bon Natural Life | N/A | N/A | N/A |
| Funko | -6.30% | -21.03% | -5.61% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bon Natural Life | $18.67 million | 0.53 | -$2.00 million | N/A | N/A |
| Funko | $918.39 million | 0.33 | -$67.36 million | ($1.05) | -5.22 |
Bon Natural Life has higher earnings, but lower revenue than Funko.
Analyst Recommendations
This is a summary of recent ratings and target prices for Bon Natural Life and Funko, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bon Natural Life | 1 | 0 | 0 | 0 | 1.00 |
| Funko | 1 | 1 | 1 | 0 | 2.00 |
Funko has a consensus target price of $6.50, suggesting a potential upside of 18.53%. Given Funko’s stronger consensus rating and higher possible upside, analysts plainly believe Funko is more favorable than Bon Natural Life.
Insider & Institutional Ownership
0.6% of Bon Natural Life shares are owned by institutional investors. Comparatively, 99.2% of Funko shares are owned by institutional investors. 26.5% of Bon Natural Life shares are owned by company insiders. Comparatively, 3.3% of Funko shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
About Bon Natural Life
Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.
About Funko
Funko, Inc., a pop culture consumer products company, designs, sources, and distributes licensed pop culture products in the United States, Europe, and internationally. The company provides media and entertainment content, including movies, television (TV) shows, video games, music, and sports; figures, handbags, backpacks, wallets, apparel, accessories, plush products, homewares, and digital non-fungible tokens; and art prints and vinyl records, posters, soundtracks, toys, books, games, and other collectibles. It markets its products under the Pop!, Loungefly, Funko, Mystery Minis, Bitty Pop!, Funko action figures, Funko Plush, and Funko Soda brand names; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products through specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.
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