Larry Madden Sells 25,376 Shares of Viant Technology (NASDAQ:DSP) Stock

Posted by Geri Gentry on Jun 17th, 2026

Viant Technology Inc. (NASDAQ:DSP – Get Free Report) CFO Larry Madden sold 25,376 shares of Viant Technology stock in a transaction dated Monday, June 15th. The shares were sold at an average price of $11.10, for a total transaction of $281,673.60. Following the sale, the chief financial officer owned 459,155 shares in the company, valued at approximately $5,096,620.50. This represents a 5.24% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink.

Larry Madden also recently made the following trade(s):

On Monday, June 8th, Larry Madden sold 14,670 shares of Viant Technology stock. The shares were sold at an average price of $12.10, for a total transaction of $177,507.00.
On Friday, June 5th, Larry Madden sold 18,663 shares of Viant Technology stock. The shares were sold at an average price of $12.24, for a total transaction of $228,435.12.
On Monday, May 11th, Larry Madden sold 17,297 shares of Viant Technology stock. The shares were sold at an average price of $11.42, for a total transaction of $197,531.74.
On Friday, May 8th, Larry Madden sold 18,538 shares of Viant Technology stock. The shares were sold at an average price of $11.85, for a total transaction of $219,675.30.
On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The shares were sold at an average price of $10.16, for a total transaction of $129,865.12.
On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The stock was sold at an average price of $10.74, for a total transaction of $142,444.62.
On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total transaction of $144,917.53.
On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total transaction of $82,529.07.

Viant Technology Trading Up 2.3%

Shares of NASDAQ DSP opened at $11.37 on Wednesday. Viant Technology Inc. has a twelve month low of $8.11 and a twelve month high of $15.18. The company has a market capitalization of $745.08 million, a price-to-earnings ratio of 31.58 and a beta of 1.04. The firm has a 50-day moving average of $11.22 and a two-hundred day moving average of $11.22.

Viant Technology (NASDAQ:DSP – Get Free Report) last posted its quarterly earnings results on Monday, May 11th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.08 by ($0.11). The business had revenue of $88.54 million during the quarter, compared to analyst estimates of $50.13 million. Viant Technology had a return on equity of 2.40% and a net margin of 2.51%. As a group, research analysts predict that Viant Technology Inc. will post -0.18 earnings per share for the current year.

Analyst Upgrades and Downgrades

Several analysts have issued reports on the company. B. Riley Financial boosted their price objective on Viant Technology from $17.00 to $18.00 and gave the stock a “buy” rating in a report on Tuesday, May 12th. Rosenblatt Securities restated a “buy” rating and set a $20.00 price objective on shares of Viant Technology in a report on Thursday, April 16th. Loop Capital set a $14.50 price objective on Viant Technology in a report on Tuesday, March 10th. Weiss Ratings downgraded Viant Technology from a “hold (c)” rating to a “sell (d+)” rating in a report on Wednesday, May 13th. Finally, DA Davidson boosted their price objective on Viant Technology from $16.00 to $16.50 and gave the stock a “buy” rating in a report on Tuesday, May 12th. Two research analysts have rated the stock with a Strong Buy rating, six have assigned a Buy rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Buy” and a consensus target price of $18.00.

Read Our Latest Report on Viant Technology

Institutional Trading of Viant Technology

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Russell Investments Group Ltd. increased its holdings in shares of Viant Technology by 86.9% in the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock valued at $32,000 after purchasing an additional 1,228 shares during the period. CWM LLC increased its holdings in shares of Viant Technology by 431.0% in the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock valued at $34,000 after purchasing an additional 2,267 shares during the period. Caitong International Asset Management Co. Ltd increased its holdings in shares of Viant Technology by 620.8% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock valued at $35,000 after purchasing an additional 2,483 shares during the period. State of Alaska Department of Revenue acquired a new position in shares of Viant Technology in the 4th quarter valued at about $64,000. Finally, BNP Paribas Financial Markets increased its holdings in shares of Viant Technology by 433.7% in the 3rd quarter. BNP Paribas Financial Markets now owns 7,942 shares of the company’s stock valued at $69,000 after purchasing an additional 6,454 shares during the period. Institutional investors and hedge funds own 11.38% of the company’s stock.

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.