Amazon.com, Inc. $AMZN Shares Purchased by Nicolet Advisory Services LLC

Posted by Brian Himes on Jun 16th, 2026

Nicolet Advisory Services LLC boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 19.1% in the fourth quarter, HoldingsChannel.com reports. The firm owned 64,931 shares of the e-commerce giant’s stock after acquiring an additional 10,391 shares during the period. Amazon.com accounts for approximately 1.1% of Nicolet Advisory Services LLC’s investment portfolio, making the stock its 20th biggest holding. Nicolet Advisory Services LLC’s holdings in Amazon.com were worth $16,004,000 at the end of the most recent reporting period.

A number of other hedge funds have also recently added to or reduced their stakes in AMZN. Norges Bank acquired a new position in Amazon.com in the fourth quarter worth $32,868,735,000. Nuveen LLC acquired a new position in Amazon.com in the first quarter worth $11,674,091,000. Cardano Risk Management B.V. boosted its holdings in Amazon.com by 879.4% in the fourth quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock worth $6,431,199,000 after purchasing an additional 25,017,588 shares during the period. Laurel Wealth Advisors LLC boosted its holdings in Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after purchasing an additional 12,122,668 shares during the period. Finally, Goldman Sachs Group Inc. lifted its stake in Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock valued at $11,017,657,000 after buying an additional 10,176,835 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Buying and Selling at Amazon.com

In related news, CEO Andrew R. Jassy sold 20,000 shares of Amazon.com stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.42, for a total transaction of $5,268,400.00. Following the sale, the chief executive officer directly owned 2,205,766 shares in the company, valued at $581,042,879.72. The trade was a 0.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of Amazon.com stock in a transaction dated Monday, June 1st. The shares were sold at an average price of $266.19, for a total transaction of $266,190.00. Following the sale, the chief executive officer owned 485,527 shares in the company, valued at approximately $129,242,432.13. This represents a 0.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 195,774 shares of company stock valued at $51,614,434. 8.90% of the stock is currently owned by insiders.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon announced a multibillion-dollar data center campus in Missouri, which investors see as another sign the company is ramping up AI and cloud infrastructure spending to support future growth. Amazon to invest billions in Missouri data center, stock gains 3%
Positive Sentiment: Reports also highlighted Amazon’s broader AI capex plans, including a projected $200 billion spend this year and the rollout of its Graviton5 chip, reinforcing the view that AWS is building a stronger moat and improving margins. Amazon Stock (AMZN) Rises on This AI News
Positive Sentiment: Analysts and commentators pointed to Amazon’s fifth straight earnings beat, fast AWS growth, and a strong chips business as reasons some investors remain optimistic about additional upside in AMZN. Can Amazon Reach $300 Per Share Before Year-End 2026?
Neutral Sentiment: Amazon’s warning to U.S. officials about security issues in Anthropic’s advanced AI models led to government restrictions on those models, a development tied to Amazon’s AI investments but not directly a core revenue driver. Amazon CEO’s talks with U.S. officials triggered crackdown on Anthropic models
Neutral Sentiment: Other coverage noted Amazon’s expansion into new markets, including Prime’s launch in South Africa and logistics services beyond its own marketplace, which supports the long-term growth story but is less likely to move the stock immediately. Amazon (AMZN) Moves To Unlock An Entire Continent, How Big Is The Target Market?
Negative Sentiment: Some articles raised the flip side of Amazon’s aggressive spending: higher capex and valuation concerns could pressure near-term returns if investors focus on cash outlays before the infrastructure pays off. Amazon Accelerates India Infrastructure Push: How to Play the Stock

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $246.02 on Tuesday. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $278.56. The firm’s 50-day simple moving average is $254.21 and its 200 day simple moving average is $233.79. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The stock has a market cap of $2.65 trillion, a P/E ratio of 29.43, a P/E/G ratio of 1.79 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion for the quarter, compared to analysts’ expectations of $177.28 billion. During the same period in the previous year, the business earned $1.59 earnings per share. The company’s revenue was up 16.6% on a year-over-year basis. Equities analysts expect that Amazon.com, Inc. will post 7.71 EPS for the current year.

Analyst Ratings Changes

A number of research firms have issued reports on AMZN. Canaccord Genuity Group raised their target price on Amazon.com from $300.00 to $330.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Wolfe Research reiterated an “outperform” rating and issued a $320.00 target price (up from $245.00) on shares of Amazon.com in a research note on Thursday, April 30th. Moffett Nathanson raised their target price on Amazon.com from $283.00 to $288.00 and gave the company a “buy” rating in a research note on Tuesday, April 7th. Wells Fargo & Company set a $312.00 target price on Amazon.com and gave the company an “overweight” rating in a research note on Wednesday, May 20th. Finally, Monness Crespi & Hardt raised their target price on Amazon.com from $280.00 to $315.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Fifty-seven analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat.com, Amazon.com has a consensus rating of “Moderate Buy” and an average target price of $312.78.

View Our Latest Research Report on AMZN

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.