Vanguard Personalized Indexing Management LLC boosted its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 390.2% during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 158,379 shares of the information technology services provider’s stock after acquiring an additional 126,067 shares during the period. Vanguard Personalized Indexing Management LLC’s holdings in ServiceNow were worth $24,262,000 at the end of the most recent quarter.
Several other hedge funds have also added to or reduced their stakes in the company. Venture Visionary Partners LLC boosted its holdings in ServiceNow by 392.2% in the fourth quarter. Venture Visionary Partners LLC now owns 39,287 shares of the information technology services provider’s stock valued at $6,018,000 after acquiring an additional 31,305 shares during the last quarter. Panagora Asset Management Inc. boosted its holdings in ServiceNow by 584.5% in the fourth quarter. Panagora Asset Management Inc. now owns 1,384,252 shares of the information technology services provider’s stock valued at $212,054,000 after acquiring an additional 1,182,015 shares during the last quarter. Potomac Fund Management Inc. ADV boosted its holdings in ServiceNow by 668.4% in the fourth quarter. Potomac Fund Management Inc. ADV now owns 2,751 shares of the information technology services provider’s stock valued at $421,000 after acquiring an additional 2,393 shares during the last quarter. Public Employees Retirement Association of Colorado boosted its holdings in ServiceNow by 399.4% in the fourth quarter. Public Employees Retirement Association of Colorado now owns 133,365 shares of the information technology services provider’s stock valued at $20,430,000 after acquiring an additional 106,658 shares during the last quarter. Finally, Palisade Asset Management LLC boosted its holdings in ServiceNow by 400.0% in the fourth quarter. Palisade Asset Management LLC now owns 1,535 shares of the information technology services provider’s stock valued at $235,000 after acquiring an additional 1,228 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.
Analyst Upgrades and Downgrades
Several research firms recently issued reports on NOW. Wall Street Zen cut ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Raymond James Financial decreased their price target on ServiceNow from $160.00 to $130.00 and set an “outperform” rating on the stock in a report on Thursday, April 23rd. Benchmark began coverage on ServiceNow in a report on Wednesday, April 1st. They issued a “buy” rating and a $125.00 price target on the stock. Wells Fargo & Company decreased their price target on ServiceNow from $185.00 to $160.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Finally, Sanford C. Bernstein reiterated an “outperform” rating and issued a $236.00 price target (up from $226.00) on shares of ServiceNow in a report on Wednesday, May 6th. One analyst has rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, five have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $141.85.
ServiceNow Trading Up 0.2%
NYSE:NOW opened at $102.34 on Monday. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $211.48. The business’s 50-day moving average price is $99.80 and its two-hundred day moving average price is $119.74. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 0.13. The firm has a market capitalization of $105.51 billion, a price-to-earnings ratio of 60.99, a PEG ratio of 1.69 and a beta of 0.94.
ServiceNow (NYSE:NOW – Get Free Report) last released its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting the consensus estimate of $0.97. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The firm had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the prior year, the firm posted $0.81 earnings per share. The company’s quarterly revenue was up 22.1% on a year-over-year basis. On average, equities analysts expect that ServiceNow, Inc. will post 2.35 earnings per share for the current year.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow lifted its 2026 AI revenue target to $1.5 billion, signaling that demand for Now Assist is strong and that customers are expanding AI deployments and spending more on the platform. Can Strong Demand in Now Assist Boost ServiceNow’s AI Revenue Growth?
- Positive Sentiment: IBM and ServiceNow announced a partnership aimed at helping enterprises modernize legacy IT systems and scale agentic AI, which could support longer-term adoption of ServiceNow’s workflow automation and AI tools. IBM And ServiceNow Target Enterprise AI Scale While Seeding Future Talent
- Positive Sentiment: Analysts and commentators highlighted ServiceNow as a potential AI winner in the second half of 2026, reinforcing the market’s view that the company could benefit from rising enterprise AI spending. The AI Trade Nobody Is Making Right Now — and Why It Could Be 2026’s Best Opportunity
- Neutral Sentiment: ServiceNow and IBM also drew attention for targeting legacy IT modernization, but the immediate impact on the stock is likely more strategic than near-term financial. ServiceNow, IBM team up to target legacy IT
- Negative Sentiment: The stock has also been under pressure from profit-taking and a broader selloff in software names, which has weighed on sentiment despite the company’s AI growth narrative. What’s Going On With ServiceNow Stock Thursday?
- Negative Sentiment: Reports of additional Bay Area tech job cuts added to concerns about the broader enterprise software and technology labor backdrop, though this is not specific to ServiceNow’s core results. ServiceNow, Salesforce, other tech firms reveal more Bay Area job cuts
Insider Buying and Selling
In other ServiceNow news, Director Anita M. Sands sold 16,445 shares of the stock in a transaction dated Thursday, May 14th. The stock was sold at an average price of $90.14, for a total value of $1,482,352.30. Following the transaction, the director owned 30,090 shares of the company’s stock, valued at approximately $2,712,312.60. This represents a 35.34% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, insider Paul Fipps sold 1,048 shares of the stock in a transaction dated Monday, May 18th. The shares were sold at an average price of $98.51, for a total value of $103,238.48. Following the completion of the transaction, the insider directly owned 12,072 shares in the company, valued at $1,189,212.72. The trade was a 7.99% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 28,071 shares of company stock worth $2,529,956. Corporate insiders own 0.34% of the company’s stock.
ServiceNow Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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