BRC (NYSE:BRCC – Get Free Report) and Village Farms International (NASDAQ:VFF – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, valuation, profitability, analyst recommendations, dividends, earnings and institutional ownership.
Volatility & Risk
BRC has a beta of 1.2, meaning that its stock price is 20% more volatile than the S&P 500. Comparatively, Village Farms International has a beta of 1.27, meaning that its stock price is 27% more volatile than the S&P 500.
Profitability
This table compares BRC and Village Farms International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BRC | -2.17% | -14.55% | -4.14% |
| Village Farms International | 18.57% | 8.84% | 6.30% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BRC | $398.26 million | 0.85 | -$11.91 million | ($0.10) | -13.55 |
| Village Farms International | $226.50 million | 1.02 | $32.44 million | $0.35 | 5.80 |
Village Farms International has lower revenue, but higher earnings than BRC. BRC is trading at a lower price-to-earnings ratio than Village Farms International, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings and price targets for BRC and Village Farms International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BRC | 1 | 0 | 2 | 0 | 2.33 |
| Village Farms International | 1 | 1 | 0 | 0 | 1.50 |
BRC presently has a consensus price target of $2.50, indicating a potential upside of 84.50%. Given BRC’s stronger consensus rating and higher probable upside, research analysts clearly believe BRC is more favorable than Village Farms International.
Insider and Institutional Ownership
16.3% of BRC shares are owned by institutional investors. Comparatively, 12.1% of Village Farms International shares are owned by institutional investors. 54.9% of BRC shares are owned by insiders. Comparatively, 13.2% of Village Farms International shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Village Farms International beats BRC on 8 of the 14 factors compared between the two stocks.
About BRC
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel in the United States. The company also produces media content, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through grocery, specialty stores, and other intermediaries; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.
About Village Farms International
Village Farms International, Inc., together with its subsidiaries, produces, markets, and sells greenhouse-grown tomatoes, bell peppers, and cucumbers in North America. It operates through four segments: Produce, Cannabis-Canada, Cannabis-U.S., and Energy. The company also produces and supplies cannabis products to other licensed providers and provincial governments in Canada and internationally; develops and sells cannabinoid-based health and wellness products, including ingestible, edibles, and topical applications; and produces power. It markets and distributes its products under the Village Farms brand name to retail supermarkets and fresh food distribution companies, as well as products produced under exclusive and non-exclusive arrangements from greenhouse supply partners. The company was formerly known as Village Farms Canada Inc. and changed its name to Village Farms International, Inc. in December 2009. Village Farms International, Inc. was founded in 1989 and is headquartered in Delta, Canada.
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