SmartHarvest Portfolios LLC Invests $858,000 in Salesforce Inc. $CRM

Posted by George Bondi on Jun 12th, 2026

SmartHarvest Portfolios LLC bought a new position in Salesforce Inc. (NYSE:CRM – Free Report) in the 4th quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor bought 3,237 shares of the CRM provider’s stock, valued at approximately $858,000.

Several other institutional investors have also recently made changes to their positions in the company. MIdWestOne Financial Group Inc. grew its stake in shares of Salesforce by 23.4% in the 4th quarter. MIdWestOne Financial Group Inc. now owns 6,198 shares of the CRM provider’s stock worth $1,642,000 after buying an additional 1,175 shares during the last quarter. Private Management Group Inc. purchased a new stake in shares of Salesforce in the 4th quarter worth approximately $202,000. Vaughan David Investments LLC IL grew its stake in shares of Salesforce by 5.9% in the 4th quarter. Vaughan David Investments LLC IL now owns 157,189 shares of the CRM provider’s stock worth $41,641,000 after buying an additional 8,705 shares during the last quarter. Legacy Capital Wealth Management LLC purchased a new stake in shares of Salesforce in the 4th quarter worth approximately $2,152,000. Finally, Picton Mahoney Asset Management purchased a new stake in shares of Salesforce in the 4th quarter worth approximately $10,649,000. Institutional investors own 80.43% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research firms recently weighed in on CRM. Truist Financial set a $280.00 price target on Salesforce in a research note on Thursday, February 26th. Bank of America began coverage on Salesforce in a research note on Monday, May 18th. They issued an “underperform” rating and a $160.00 price target on the stock. DA Davidson cut their price target on Salesforce from $200.00 to $175.00 and set a “neutral” rating on the stock in a research note on Thursday, May 28th. TD Cowen cut their price target on Salesforce from $250.00 to $240.00 and set a “buy” rating on the stock in a research note on Thursday, May 28th. Finally, Mizuho cut their price target on Salesforce from $280.00 to $265.00 and set an “outperform” rating on the stock in a research note on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, nine have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $259.26.

Read Our Latest Stock Report on Salesforce

Insider Buying and Selling at Salesforce

In other Salesforce news, Director Laura Alber bought 2,571 shares of the business’s stock in a transaction on Thursday, March 19th. The shares were acquired at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the purchase, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director David Blair Kirk bought 2,570 shares of the business’s stock in a transaction on Wednesday, March 18th. The shares were acquired at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the purchase, the director owned 13,689 shares in the company, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their position. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.50% of the company’s stock.

Salesforce Stock Performance

Shares of CRM opened at $166.81 on Friday. The business’s fifty day simple moving average is $180.50 and its two-hundred day simple moving average is $207.18. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 12 month low of $163.31 and a 12 month high of $276.80. The company has a market cap of $136.61 billion, a price-to-earnings ratio of 19.31, a P/E/G ratio of 1.06 and a beta of 1.16.

Salesforce (NYSE:CRM – Get Free Report) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating the consensus estimate of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. During the same period last year, the business posted $2.58 EPS. The company’s revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Research analysts anticipate that Salesforce Inc. will post 10.3 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be paid a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 1.1%. The ex-dividend date is Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce declared that its board has initiated a share buyback program on Monday, March 16th that permits the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization permits the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are often an indication that the company’s board of directors believes its stock is undervalued.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce’s Agentforce annual recurring revenue has surged to $1.2 billion, up 205% year over year, suggesting its AI push is gaining real traction and could support longer-term growth. Salesforce’s AI Business Is Growing More Than 200%, but the Stock Is Near a 52-Week Low. Something Has to Give.
Positive Sentiment: Salesforce’s acquisition of m3ter should help expand usage-based AI revenue by improving metering and billing for Agentforce and other AI products, which may open new monetization opportunities. Salesforce m3ter Deal Highlights Shift Toward Usage Based AI Revenue
Positive Sentiment: Reports that Salesforce’s stake in Anthropic has risen to about $5 billion highlight its strategic exposure to a leading AI startup and reinforce the company’s commitment to AI investment. Salesforce’s Anthropic Stake Reportedly Reaches $5 Billion as AI Startup Eyes IPO, Bloomberg Reports
Neutral Sentiment: TitanX expanded its Salesforce integration with automated phone intent scoring and contact enrichment, which is incremental ecosystem news but not likely to move CRM shares by itself. TitanX Expands Salesforce and HubSpot Integrations with Automated Phone Intent™ Scoring and Contact Enrichment
Negative Sentiment: Several recent articles note that Salesforce stock is still sliding, near a 52-week low, and that investors remain skeptical despite AI growth, reflecting ongoing valuation and execution concerns. Our Salesforce Stock Pick Has Flopped. We’re Moving On.
Negative Sentiment: Broader cloud-stock weakness, highlighted by Oracle’s sharp decline after earnings, is adding sector pressure that can weigh on Salesforce even when company-specific news is positive. Oracle Plunges 10% After Earnings, Salesforce Slips Near 52-Week Lows as Cloud Stocks Slide

Salesforce Company Profile

(Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.