Planet Fitness (NYSE:PLNT – Get Free Report) and Aureus Greenway (NASDAQ:PUSA – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, dividends, analyst recommendations, earnings and profitability.
Earnings & Valuation
This table compares Planet Fitness and Aureus Greenway”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Planet Fitness | $1.32 billion | 3.05 | $219.10 million | $2.77 | 18.38 |
| Aureus Greenway | $2.96 million | 37.07 | -$3.68 million | ($0.31) | -16.39 |
Profitability
This table compares Planet Fitness and Aureus Greenway’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Planet Fitness | 16.52% | -81.29% | 8.66% |
| Aureus Greenway | -167.57% | -17.49% | -16.56% |
Risk and Volatility
Planet Fitness has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500. Comparatively, Aureus Greenway has a beta of 4.71, suggesting that its share price is 371% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings and price targets for Planet Fitness and Aureus Greenway, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Planet Fitness | 1 | 9 | 11 | 1 | 2.55 |
| Aureus Greenway | 1 | 0 | 0 | 0 | 1.00 |
Planet Fitness currently has a consensus price target of $77.81, suggesting a potential upside of 52.81%. Given Planet Fitness’ stronger consensus rating and higher possible upside, research analysts plainly believe Planet Fitness is more favorable than Aureus Greenway.
Institutional & Insider Ownership
95.5% of Planet Fitness shares are held by institutional investors. 0.9% of Planet Fitness shares are held by company insiders. Comparatively, 38.6% of Aureus Greenway shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Planet Fitness beats Aureus Greenway on 11 of the 15 factors compared between the two stocks.
About Planet Fitness
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
About Aureus Greenway
We own and operate two public golf country clubs in Florida that each features a golf-club, consisting of over 289 acres of multi-service recreational property. Our golf country clubs include two golf-courses with over 13,000 yards of combined fairways, clubhouses boasting food and beverage options, aquatic golf ranges, and pro shops to assist any level of golfer. We believe our golf country clubs are a serene combination of approachable golf and nature that are designed to appeal to local residents and tourists alike. The property underlying both of our golf country clubs and the owner of that property are part of and subject to the Association, a not-for-profit corporation homeowners association. Leveraging our two golf country clubs, we plan to (i) continue to develop customer loyalty and capture a greater share of the golf-players who live in,. or visit the greater Orlando region and (ii) increase our revenue from the operation of our golf country clubs. We believe the quality of our golf-courses and the amenities we offer will continue to enhance our ability to attract and retain golf-players across a number of demographic groups and skill levels. Each of our golf country clubs is organized into four principal business sectors: (i) golf recreation, retail golf products, and equipment and facilities rental, (ii) membership dues, (iii) food and beverage services. and (iv) ancillary services and amenities. Each of the golf-courses featured at our golf country clubs present a different set of physical and strategic challenges depending on the layout and where we place the position of a ball-hole and flagstick on a green from time to time during the golf-season. We believe this variation helps to create an enjoyable experience for our customers, no matter how many times they have visited our golf-courses before. We acquired both of our golf country clubs in 2014, and since then, our management team has grown alongside the business. Similarly, our revenue has increased steadily during the last five years due to efforts from our greens superintendent as well as the executive management team. We believe recent capital improvements at both golf country clubs will help the facilities and our golf-courses progressively grow in stature and reputation in order to keep up to date with future infrastructure needs that can meet future demand and structural wherewithal. As a result of these upgrades and our management’s plans for growth, we believe they have gained valuable experience and are well-equipped to take on additional assets and continue to enhance the performance of both golf country clubs since our initial acquisition in 2014. Our principal executive office is located at 2995 Remington Boulevard, Kissimmee, Florida 34744.
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