Viant Technology (NASDAQ:DSP) CFO Larry Madden Sells 18,663 Shares

Posted by Geri Gentry on Jun 8th, 2026

Viant Technology Inc. (NASDAQ:DSP – Get Free Report) CFO Larry Madden sold 18,663 shares of the company’s stock in a transaction on Friday, June 5th. The shares were sold at an average price of $12.24, for a total value of $228,435.12. Following the completion of the sale, the chief financial officer owned 499,201 shares of the company’s stock, valued at approximately $6,110,220.24. This trade represents a 3.60% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

On Monday, June 8th, Larry Madden sold 14,670 shares of Viant Technology stock. The shares were sold at an average price of $12.10, for a total value of $177,507.00.
On Monday, May 11th, Larry Madden sold 17,297 shares of Viant Technology stock. The shares were sold at an average price of $11.42, for a total value of $197,531.74.
On Friday, May 8th, Larry Madden sold 18,538 shares of Viant Technology stock. The shares were sold at an average price of $11.85, for a total value of $219,675.30.
On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The shares were sold at an average price of $10.16, for a total value of $129,865.12.
On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total value of $142,444.62.
On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total value of $144,917.53.
On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total value of $82,529.07.
On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The shares were sold at an average price of $13.03, for a total value of $21,603.74.

Viant Technology Stock Down 0.2%

Shares of NASDAQ DSP traded down $0.02 during mid-day trading on Monday, hitting $12.09. 204,199 shares of the company traded hands, compared to its average volume of 306,778. Viant Technology Inc. has a 1 year low of $8.11 and a 1 year high of $15.18. The stock has a market capitalization of $792.26 million, a price-to-earnings ratio of 33.58 and a beta of 1.04. The business has a 50 day moving average of $11.18 and a two-hundred day moving average of $11.16.

Viant Technology (NASDAQ:DSP – Get Free Report) last announced its earnings results on Monday, May 11th. The company reported ($0.03) EPS for the quarter, missing the consensus estimate of $0.08 by ($0.11). Viant Technology had a net margin of 2.51% and a return on equity of 2.40%. The company had revenue of $88.54 million for the quarter, compared to analysts’ expectations of $50.13 million. As a group, research analysts anticipate that Viant Technology Inc. will post -0.18 EPS for the current year.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of DSP. Royce & Associates LP increased its position in Viant Technology by 72.3% in the 4th quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock worth $10,981,000 after purchasing an additional 382,664 shares during the last quarter. Topline Capital Management LLC acquired a new position in Viant Technology in the 3rd quarter worth about $2,150,000. Invenomic Capital Management LP acquired a new position in Viant Technology in the 4th quarter worth about $2,748,000. Millennium Management LLC increased its position in Viant Technology by 91.2% in the 4th quarter. Millennium Management LLC now owns 429,993 shares of the company’s stock worth $5,177,000 after purchasing an additional 205,160 shares during the last quarter. Finally, Punch & Associates Investment Management Inc. increased its position in Viant Technology by 16.4% in the 1st quarter. Punch & Associates Investment Management Inc. now owns 1,347,163 shares of the company’s stock worth $15,088,000 after purchasing an additional 190,248 shares during the last quarter. 11.38% of the stock is owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

Several brokerages recently issued reports on DSP. Loop Capital set a $14.50 price objective on Viant Technology in a research note on Tuesday, March 10th. Wall Street Zen downgraded Viant Technology from a “buy” rating to a “hold” rating in a research note on Saturday, May 16th. B. Riley Financial increased their price objective on Viant Technology from $17.00 to $18.00 and gave the stock a “buy” rating in a research note on Tuesday, May 12th. Weiss Ratings downgraded Viant Technology from a “hold (c)” rating to a “sell (d+)” rating in a research note on Wednesday, May 13th. Finally, Rosenblatt Securities reissued a “buy” rating and issued a $20.00 price objective on shares of Viant Technology in a research note on Thursday, April 16th. Two equities research analysts have rated the stock with a Strong Buy rating, six have issued a Buy rating and one has given a Sell rating to the company. According to data from MarketBeat, Viant Technology currently has an average rating of “Buy” and an average price target of $18.00.

Get Our Latest Stock Analysis on Viant Technology

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.