Amazon.com, Inc. $AMZN Position Boosted by HBK Sorce Advisory LLC

Posted by Stanley Muller on Jun 8th, 2026

HBK Sorce Advisory LLC increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 5.3% in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 89,252 shares of the e-commerce giant’s stock after buying an additional 4,502 shares during the quarter. Amazon.com comprises 0.4% of HBK Sorce Advisory LLC’s portfolio, making the stock its 24th largest holding. HBK Sorce Advisory LLC’s holdings in Amazon.com were worth $18,771,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also added to or reduced their stakes in the business. Lifelong Wealth Advisors Inc. grew its holdings in Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock worth $402,000 after buying an additional 41 shares in the last quarter. Financial Connections Group Inc. grew its holdings in Amazon.com by 2.6% in the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after buying an additional 42 shares in the last quarter. Marquette Asset Management LLC grew its holdings in Amazon.com by 5.1% in the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock worth $205,000 after buying an additional 43 shares in the last quarter. Western Financial Corp CA grew its holdings in Amazon.com by 1.5% in the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock worth $710,000 after buying an additional 44 shares in the last quarter. Finally, Navalign LLC grew its holdings in Amazon.com by 0.3% in the 4th quarter. Navalign LLC now owns 13,349 shares of the e-commerce giant’s stock worth $3,081,000 after buying an additional 44 shares in the last quarter. 72.20% of the stock is owned by institutional investors.

Insider Buying and Selling

In other news, CEO Andrew R. Jassy sold 20,000 shares of the company’s stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.42, for a total value of $5,268,400.00. Following the transaction, the chief executive officer directly owned 2,205,766 shares of the company’s stock, valued at approximately $581,042,879.72. This represents a 0.90% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the company’s stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the completion of the transaction, the chief executive officer directly owned 14,159 shares in the company, valued at $3,729,480.60. This trade represents a 52.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 195,774 shares of company stock valued at $51,614,434. 8.90% of the stock is currently owned by company insiders.

Amazon.com Price Performance

AMZN opened at $246.03 on Monday. The stock has a fifty day moving average of $249.87 and a 200-day moving average of $232.98. The firm has a market capitalization of $2.65 trillion, a P/E ratio of 29.43, a PEG ratio of 1.84 and a beta of 1.45. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company’s revenue for the quarter was up 16.6% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.59 earnings per share. Equities analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Wall Street Analyst Weigh In

A number of research firms have weighed in on AMZN. Wolfe Research restated an “outperform” rating and issued a $320.00 target price (up from $245.00) on shares of Amazon.com in a research report on Thursday, April 30th. Roth Mkm upped their target price on Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Royal Bank Of Canada set a $320.00 target price on Amazon.com and gave the stock an “outperform” rating in a research report on Thursday, April 30th. HSBC upped their target price on Amazon.com from $280.00 to $310.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Finally, DA Davidson upped their target price on Amazon.com from $175.00 to $250.00 and gave the stock a “neutral” rating in a research report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $312.52.

Read Our Latest Stock Analysis on AMZN

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s latest AI and logistics push is a major bullish catalyst: the company unveiled an upgraded warehouse robot and is backing a €10 billion expansion of its European fulfillment network, which should support faster shipping, lower costs, and better operating efficiency. Reuters: Amazon unveils new AI warehouse robot in $12 billion Europe push
Positive Sentiment: Amazon Web Services continues to win large contracts, including Pinterest’s $4 billion cloud deal through 2031, reinforcing AWS’s role as a key AI infrastructure beneficiary. Reuters: Pinterest signs $4 billion Amazon deal for cloud services
Positive Sentiment: Several recent market commentary pieces highlighted Amazon’s growing AI, cloud, and advertising opportunities, with analysts continuing to frame AMZN as a long-duration AI winner. MarketBeat: Amazon.com stock and related coverage
Neutral Sentiment: Amazon’s CEO Douglas Herrington sold 1,000 shares under a pre-arranged trading plan. The sale is small, but insider selling can still create some short-term caution. MarketBeat: Amazon.com insider trades
Negative Sentiment: Amazon is facing fresh scrutiny over its aggressive AI spending, with employees publicly criticizing massive data-center investment while layoffs continue. That keeps cost and labor concerns front and center. CNBC: Amazon engineers in Seattle slam employer for building AI data centers while laying off staffers
Negative Sentiment: Rising shipping costs tied to Middle East conflict could pressure Amazon’s retail margins ahead of Prime Day, adding another near-term headwind. Yahoo Finance: Iran war raises shipping costs ahead of Amazon Prime Day
Negative Sentiment: Amazon also faces ongoing regulatory and reputational pressure from data-center pushback and privacy-related concerns around Ring, which may weigh on sentiment even if the long-term business outlook remains strong. Reuters: Texas grid flags risks as data centers, crypto sites fail voltage tests

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.