Amazon.com, Inc. $AMZN Stock Position Trimmed by SFE Investment Counsel

Posted by Brenda Bartman on Jun 5th, 2026

SFE Investment Counsel lowered its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 4.3% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 73,257 shares of the e-commerce giant’s stock after selling 3,329 shares during the period. Amazon.com comprises 2.6% of SFE Investment Counsel’s holdings, making the stock its 6th largest position. SFE Investment Counsel’s holdings in Amazon.com were worth $16,909,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also bought and sold shares of AMZN. Brighton Jones LLC boosted its position in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC raised its stake in shares of Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after buying an additional 986 shares during the period. Bank Pictet & Cie Europe AG raised its stake in shares of Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after buying an additional 54,987 shares during the period. Highview Capital Management LLC DE raised its stake in shares of Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after buying an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC bought a new stake in shares of Amazon.com in the fourth quarter valued at $2,153,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon unveiled a new AI-powered warehouse robot and announced a €10 billion expansion of its European fulfillment network, reinforcing the case for better logistics efficiency and long-term margin improvement. Article Title
Positive Sentiment: Pinterest signed a $4 billion cloud deal with Amazon Web Services through 2031, a meaningful win for AWS that highlights continuing demand for Amazon’s cloud and AI infrastructure. Article Title
Positive Sentiment: Several reports pointed to Amazon’s strengthening AI narrative, including bullish commentary on AWS, custom chips, advertising, and subscriptions as major profit drivers. Article Title
Positive Sentiment: Amazon overtook Walmart as the largest U.S. company by revenue and surpassed $700 billion in annual sales, reinforcing its scale and execution strength. Article Title
Positive Sentiment: Wall Street sentiment remains constructive, with Truist raising its price target to $320 and reiterating a Buy rating, which supports the stock’s broader uptrend. Article Title
Neutral Sentiment: Amazon launched Prime in South Africa at a low monthly price, a modest international expansion that is positive strategically but unlikely to move the stock much by itself. Article Title
Negative Sentiment: Amazon faces growing criticism over heavy AI/data-center spending while continuing layoffs, along with local pushback and regulatory scrutiny around expansion plans. Article Title
Negative Sentiment: CEO Douglas Herrington sold 1,000 shares under a pre-arranged plan, which is usually routine but can still add to short-term caution when insider selling is already a talking point. Article Title

Insiders Place Their Bets

In other Amazon.com news, CEO Matthew S. Garman sold 15,467 shares of the company’s stock in a transaction dated Thursday, May 21st. The stock was sold at an average price of $263.40, for a total value of $4,074,007.80. Following the transaction, the chief executive officer directly owned 14,159 shares in the company, valued at $3,729,480.60. This represents a 52.21% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of the company’s stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the transaction, the chief executive officer owned 471,361 shares in the company, valued at $129,624,275. This represents a 5.51% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 195,774 shares of company stock valued at $51,614,434 over the last 90 days. 8.90% of the stock is owned by insiders.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $253.79 on Friday. The firm has a market capitalization of $2.73 trillion, a P/E ratio of 30.36, a P/E/G ratio of 1.87 and a beta of 1.44. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The stock’s 50-day simple moving average is $249.18 and its two-hundred day simple moving average is $232.89. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company’s quarterly revenue was up 16.6% compared to the same quarter last year. During the same period in the prior year, the company earned $1.59 EPS. As a group, equities analysts anticipate that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Analyst Ratings Changes

Several analysts have issued reports on AMZN shares. Oppenheimer boosted their target price on Amazon.com from $275.00 to $320.00 and gave the company an “outperform” rating in a research note on Thursday, April 30th. Truist Financial boosted their target price on Amazon.com from $310.00 to $320.00 and gave the company a “buy” rating in a research note on Friday, May 29th. Argus restated a “buy” rating and issued a $325.00 target price on shares of Amazon.com in a research note on Friday, February 6th. The Goldman Sachs Group restated a “buy” rating and issued a $325.00 target price (up from $275.00) on shares of Amazon.com in a research note on Thursday, April 30th. Finally, Roth Mkm boosted their target price on Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Fifty-seven research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $312.52.

Check Out Our Latest Stock Report on Amazon.com

Amazon.com Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.