Brokerages Set Wayfair Inc. (NYSE:W) Price Target at $99.89

Posted by on Jun 3rd, 2026

Wayfair Inc. (NYSE:W – Get Free Report) has been given a consensus recommendation of “Moderate Buy” by the thirty analysts that are covering the stock, MarketBeat reports. One equities research analyst has rated the stock with a sell rating, ten have assigned a hold rating, eighteen have given a buy rating and one has assigned a strong buy rating to the company. The average 12-month price target among analysts that have issued ratings on the stock in the last year is $99.8929.

W has been the subject of a number of analyst reports. Jefferies Financial Group reduced their price objective on Wayfair from $86.00 to $70.00 and set a “hold” rating for the company in a research report on Thursday, April 30th. TD Cowen reduced their price objective on Wayfair from $88.00 to $75.00 and set a “hold” rating for the company in a research report on Thursday, April 30th. Royal Bank Of Canada reduced their price objective on Wayfair from $92.00 to $76.00 and set a “sector perform” rating for the company in a research report on Thursday, April 30th. Citigroup reduced their price objective on Wayfair from $110.00 to $95.00 and set a “buy” rating for the company in a research report on Tuesday, May 19th. Finally, Wall Street Zen lowered Wayfair from a “buy” rating to a “hold” rating in a research report on Saturday, February 21st.

Get Our Latest Report on Wayfair

Insider Buying and Selling at Wayfair

In other Wayfair news, CEO Niraj Shah sold 6,137 shares of the stock in a transaction on Friday, April 24th. The stock was sold at an average price of $78.62, for a total transaction of $482,490.94. Following the sale, the chief executive officer directly owned 429,137 shares in the company, valued at approximately $33,738,750.94. This trade represents a 1.41% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 4,790 shares of the stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $72.19, for a total value of $345,790.10. Following the sale, the insider owned 111,158 shares in the company, valued at approximately $8,024,496.02. This represents a 4.13% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 463,785 shares of company stock worth $35,864,224. Insiders own 18.44% of the company’s stock.

Institutional Trading of Wayfair

Several institutional investors have recently added to or reduced their stakes in the business. Optas LLC boosted its stake in Wayfair by 2.1% during the 4th quarter. Optas LLC now owns 5,057 shares of the company’s stock valued at $508,000 after purchasing an additional 106 shares during the last quarter. Larson Financial Group LLC lifted its position in shares of Wayfair by 30.0% in the third quarter. Larson Financial Group LLC now owns 520 shares of the company’s stock valued at $46,000 after acquiring an additional 120 shares in the last quarter. Wedmont Private Capital lifted its position in shares of Wayfair by 3.3% in the fourth quarter. Wedmont Private Capital now owns 3,774 shares of the company’s stock valued at $415,000 after acquiring an additional 121 shares in the last quarter. True Wealth Design LLC lifted its position in shares of Wayfair by 37.7% in the fourth quarter. True Wealth Design LLC now owns 449 shares of the company’s stock valued at $45,000 after acquiring an additional 123 shares in the last quarter. Finally, State of Alaska Department of Revenue increased its holdings in shares of Wayfair by 2.3% in the fourth quarter. State of Alaska Department of Revenue now owns 5,418 shares of the company’s stock worth $544,000 after purchasing an additional 124 shares during the last quarter. 89.67% of the stock is currently owned by hedge funds and other institutional investors.

Wayfair Stock Performance

Shares of NYSE:W opened at $72.79 on Thursday. Wayfair has a 52-week low of $39.90 and a 52-week high of $119.98. The firm has a market capitalization of $9.61 billion, a P/E ratio of -31.10, a P/E/G ratio of 3.80 and a beta of 3.02. The stock has a 50 day moving average price of $71.02 and a 200-day moving average price of $87.50.

Wayfair (NYSE:W – Get Free Report) last posted its quarterly earnings data on Thursday, April 30th. The company reported $0.26 earnings per share for the quarter, meeting analysts’ consensus estimates of $0.26. Wayfair had a negative return on equity of 2.20% and a negative net margin of 2.41%.The company had revenue of $2.93 billion during the quarter, compared to analyst estimates of $2.89 billion. During the same quarter last year, the company earned $0.10 EPS. The firm’s revenue for the quarter was up 7.4% on a year-over-year basis. On average, equities analysts forecast that Wayfair will post 0.63 EPS for the current fiscal year.

Wayfair Company Profile

(Get Free Report)

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.

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