Salesforce (NYSE:CRM) Trading 9.5% Higher – Still a Buy?

Posted by Geri Gentry on Jun 1st, 2026

Salesforce Inc. (NYSE:CRM – Get Free Report) shot up 9.5% during mid-day trading on Monday . The company traded as high as $211.34 and last traded at $209.3260. 27,149,570 shares traded hands during trading, an increase of 103% from the average session volume of 13,386,043 shares. The stock had previously closed at $191.10.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce is benefiting from a sector-wide rebound in software stocks after Nvidia CEO Jensen Huang eased fears that AI will undermine software demand, lifting sentiment across names like CRM. Now, IBM, software stocks surge as Huang eases AI fears; analysts see more upside
Positive Sentiment: Investor optimism is being reinforced by Salesforce’s recent quarter, where it beat earnings and revenue estimates and delivered strong cash flow, helping support the stock’s rebound. Salesforce, Inc. (CRM) Beats on Earnings and Revenue
Positive Sentiment: Salesforce is expanding its AI push, including a reported Contentful acquisition and deeper AI-driven customer engagement efforts, which could strengthen its competitive position and growth outlook. CRM Stock Jumps Amid Software Rally — Company Expands AI Push With Contentful Acquisition
Neutral Sentiment: Several articles focus on Salesforce’s international revenue mix, analyst coverage, and broader investor interest, but these are more informational than immediate stock-moving catalysts. Salesforce (CRM) Reliance on International Sales: What Investors Need to Know Investors Heavily Search Salesforce, Inc. (CRM): Here is What You Need to Know
Neutral Sentiment: Commentary questioning whether Salesforce can thrive in an AI-dominated market adds debate around the stock’s long-term valuation, but does not appear to be a direct negative catalyst today. SA asks: Can Salesforce thrive in an AI-dominated world?
Negative Sentiment: Some recent pieces still highlight that CRM has been down sharply this year, and valuation concerns remain after BMO trimmed its price target, even while keeping a bullish rating. Is Salesforce (CRM) the Best Undervalued Stock to Buy According to the Financial Media?

Analyst Ratings Changes

CRM has been the subject of several recent analyst reports. Roth Mkm reiterated a “buy” rating and set a $325.00 price objective on shares of Salesforce in a research note on Thursday. JPMorgan Chase & Co. dropped their target price on shares of Salesforce from $365.00 to $320.00 and set an “overweight” rating on the stock in a research report on Thursday, February 26th. Jefferies Financial Group reissued a “buy” rating on shares of Salesforce in a research report on Tuesday, May 26th. Wedbush reissued an “outperform” rating and set a $325.00 target price on shares of Salesforce in a research report on Thursday. Finally, The Goldman Sachs Group reissued a “buy” rating and set a $281.00 target price on shares of Salesforce in a research report on Thursday, February 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, nine have given a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, Salesforce currently has a consensus rating of “Moderate Buy” and a consensus target price of $257.97.

Check Out Our Latest Analysis on Salesforce

Salesforce Price Performance

The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock’s 50-day simple moving average is $180.77 and its two-hundred day simple moving average is $210.36. The company has a market capitalization of $171.44 billion, a price-to-earnings ratio of 24.23, a PEG ratio of 1.27 and a beta of 1.16.

Salesforce (NYSE:CRM – Get Free Report) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The company’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same period in the prior year, the business earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities research analysts predict that Salesforce Inc. will post 9.72 earnings per share for the current year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be given a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date is Thursday, June 11th. Salesforce’s dividend payout ratio is 20.37%.

Salesforce announced that its Board of Directors has approved a share buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in shares. This repurchase authorization allows the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock repurchase plans are typically a sign that the company’s leadership believes its shares are undervalued.

Insider Transactions at Salesforce

In other news, Director Laura Alber acquired 2,571 shares of the company’s stock in a transaction that occurred on Thursday, March 19th. The stock was purchased at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the acquisition, the director owned 9,530 shares of the company’s stock, valued at $1,854,347.40. This trade represents a 36.94% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, Director David Blair Kirk acquired 2,570 shares of the company’s stock in a transaction that occurred on Wednesday, March 18th. The stock was purchased at an average cost of $194.62 per share, with a total value of $500,173.40. Following the acquisition, the director directly owned 13,689 shares of the company’s stock, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. The SEC filing for this purchase provides additional information. Corporate insiders own 3.50% of the company’s stock.

Institutional Investors Weigh In On Salesforce

A number of hedge funds have recently modified their holdings of the company. Commonwealth Retirement Investments LLC purchased a new position in Salesforce during the fourth quarter worth about $25,000. Board of the Pension Protection Fund purchased a new position in shares of Salesforce in the fourth quarter valued at approximately $26,000. Key Capital Management INC purchased a new position in Salesforce in the fourth quarter worth approximately $26,000. Gilpin Wealth Management LLC purchased a new position in Salesforce in the fourth quarter worth approximately $26,000. Finally, Legacy Bridge LLC purchased a new position in Salesforce in the fourth quarter worth approximately $27,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.

About Salesforce

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.