Cushman & Wakefield (NYSE:CWK – Get Free Report) and Safestore (OTCMKTS:SFSHF – Get Free Report) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, valuation, risk and profitability.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Cushman & Wakefield and Safestore, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cushman & Wakefield | 0 | 5 | 5 | 0 | 2.50 |
| Safestore | 1 | 1 | 1 | 0 | 2.00 |
Cushman & Wakefield currently has a consensus price target of $18.00, indicating a potential upside of 44.31%. Given Cushman & Wakefield’s stronger consensus rating and higher probable upside, research analysts clearly believe Cushman & Wakefield is more favorable than Safestore.
Volatility and Risk
Institutional and Insider Ownership
95.6% of Cushman & Wakefield shares are held by institutional investors. 0.7% of Cushman & Wakefield shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares Cushman & Wakefield and Safestore’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cushman & Wakefield | 0.70% | 15.41% | 3.92% |
| Safestore | N/A | N/A | N/A |
Earnings & Valuation
This table compares Cushman & Wakefield and Safestore”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cushman & Wakefield | $10.54 billion | 0.28 | $88.20 million | $0.32 | 38.98 |
| Safestore | $306.59 million | 6.72 | $145.42 million | N/A | N/A |
Safestore has lower revenue, but higher earnings than Cushman & Wakefield.
Summary
Cushman & Wakefield beats Safestore on 10 of the 12 factors compared between the two stocks.
About Cushman & Wakefield
Cushman & Wakefield Plc engages in the provision of commercial real estate services. It operates through the following geographical segments: Americas, Europe, Middle East and Africa (EMEA), and Asia Pacific (APAC). The Americas segment consists of operations located in the United States, Canada and key markets in Latin America. The EMEA segment includes operations in the UK, France, Netherlands and other markets in Europe and the Middle East. The APAC segment comprises of operations in Australia, Singapore, China and other markets in the Asia Pacific region. The company was founded in 1917 and is headquartered in London, the United Kingdom.
About Safestore
Safestore is the UK’s largest self storage group with 190 stores on 31 October 2023, comprising 133 wholly owned stores in the UK (including 73 in London and the South East with the remainder in key metropolitan areas such as Manchester, Birmingham, Glasgow, Edinburgh, Liverpool, Sheffield, Leeds, Newcastle, and Bristol), 29 wholly owned stores in the Paris region, 11 stores in Spain, 11 stores in the Netherlands and 6 stores in Belgium. In addition, the Group operates 7 stores in Germany under a Joint Venture agreement with Carlyle. Safestore operates more self storage sites inside the M25 and in central Paris than any competitor providing more proximity to customers in the wealthiest and more densely populated UK and French markets. Safestore was founded in the UK in 1998. It acquired the French business “Une Pièce en Plus” (“UPP”) in 2004 which was founded in 1998 by the current Safestore Group CEO Frederic Vecchioli. Safestore has been listed on the London Stock Exchange since 2007. It entered the FTSE 250 index in October 2015. The Group provides storage to around 90,000 personal and business customers. As of 31 October 2023, Safestore had a maximum lettable area (“MLA”) of 8.090 million sq ft (excluding the expansion pipeline stores) of which 6.231 million sq ft was occupied. Safestore employs around 750 people in the UK, Paris, Spain, the Netherlands, and Belgium.
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