Netflix (NASDAQ:NFLX) Stock Price Down 1.1% – What’s Next?

Posted by George Bondi on May 30th, 2026

Netflix, Inc. (NASDAQ:NFLX – Get Free Report) shares dropped 1.1% during trading on Thursday . The company traded as low as $85.59 and last traded at $86.36. Approximately 38,245,528 shares changed hands during trading, a decline of 15% from the average daily volume of 44,910,355 shares. The stock had previously closed at $87.35.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Multiple reports say Netflix’s ad business is gaining traction, with 2026 ad revenue projected near $3 billion as new formats, live events, and ad-tech tools expand monetization. Netflix’s Ad Business Expansion Continues: More Upside Ahead?
Positive Sentiment: Netflix reportedly acquired Ben Affleck’s AI startup InterPositive, which could automate parts of filmmaking and lower production costs, supporting margins over time. Netflix Buys Affleck AI Startup InterPositive To Reshape Content Economics
Positive Sentiment: Several commentary pieces argue Netflix is a buying opportunity, citing upside from ad-tier growth and improving free cash flow, with some analysts reiterating bullish ratings and higher price targets. 3 Reasons to Buy Netflix Stock in June
Neutral Sentiment: Other articles highlight Netflix as a laggard versus entertainment peers, suggesting the stock may need execution to catch up rather than already reflecting a clear fundamental breakout. How Is Netflix’s Stock Performance Compared to Other Entertainment Stocks?
Neutral Sentiment: Coverage linking Netflix to streaming perks and broader media/advertising themes is supportive but not a direct company-specific catalyst. Best credit cards with streaming perks for June 2026: Save on Netflix, Hulu, and more

Analysts Set New Price Targets

NFLX has been the subject of several recent analyst reports. The Goldman Sachs Group raised Netflix from a “neutral” rating to a “buy” rating in a report on Monday, April 13th. Morgan Stanley reaffirmed an “overweight” rating on shares of Netflix in a report on Friday, April 17th. Daiwa Securities Group upped their target price on Netflix from $97.00 to $102.00 and gave the company an “outperform” rating in a report on Thursday, April 23rd. Guggenheim reaffirmed a “buy” rating and issued a $120.00 target price on shares of Netflix in a report on Friday, May 15th. Finally, Rosenblatt Securities reduced their target price on Netflix from $96.00 to $95.00 and set a “neutral” rating for the company in a report on Friday, April 17th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have given a Hold rating to the stock. According to MarketBeat.com, Netflix presently has a consensus rating of “Moderate Buy” and an average price target of $114.82.

Check Out Our Latest Stock Report on Netflix

Netflix Trading Down 0.4%

The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The firm has a 50 day moving average of $93.12 and a 200 day moving average of $93.26. The firm has a market cap of $362.21 billion, a PE ratio of 27.78, a P/E/G ratio of 1.10 and a beta of 1.55.

Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion for the quarter, compared to the consensus estimate of $12.17 billion. During the same quarter in the prior year, the business earned $6.61 earnings per share. Netflix’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts anticipate that Netflix, Inc. will post 3.6 earnings per share for the current year.

Insiders Place Their Bets

In related news, CEO Theodore A. Sarandos sold 27,312 shares of the company’s stock in a transaction that occurred on Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total value of $2,402,636.64. Following the transaction, the chief executive officer owned 284,804 shares in the company, valued at approximately $25,054,207.88. This represents a 8.75% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Reed Hastings sold 420,550 shares of the company’s stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the transaction, the director owned 3,940 shares in the company, valued at approximately $376,230.60. The trade was a 99.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 1,365,509 shares of company stock valued at $129,675,743 in the last quarter. 1.24% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Netflix

Several institutional investors have recently made changes to their positions in the stock. Vanguard Group Inc. grew its stake in shares of Netflix by 0.4% during the third quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock valued at $46,183,983,000 after buying an additional 142,238 shares during the last quarter. Checchi Capital Advisers LLC grew its stake in shares of Netflix by 875.7% during the fourth quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network’s stock valued at $2,920,000 after buying an additional 27,951 shares during the last quarter. Contravisory Investment Management Inc. grew its stake in shares of Netflix by 837.2% during the fourth quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network’s stock valued at $10,443,000 after buying an additional 99,496 shares during the last quarter. BNC Wealth Management LLC grew its stake in shares of Netflix by 991.3% during the fourth quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network’s stock valued at $3,866,000 after buying an additional 37,451 shares during the last quarter. Finally, Crew Capital Management Ltd grew its stake in shares of Netflix by 1,021.9% during the fourth quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network’s stock valued at $847,000 after buying an additional 8,226 shares during the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

About Netflix

(Get Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.