Northland Securities Forecasts Weaker Earnings for Groupon

Posted by Geri Gentry on May 29th, 2026

Groupon, Inc. (NASDAQ:GRPN – Free Report) – Equities research analysts at Northland Securities lowered their Q2 2026 earnings per share estimates for Groupon in a report released on Tuesday, May 26th. Northland Securities analyst B. Brooks now anticipates that the coupon company will earn ($0.14) per share for the quarter, down from their prior estimate of ($0.02). The consensus estimate for Groupon’s current full-year earnings is $0.28 per share. Northland Securities also issued estimates for Groupon’s Q3 2026 earnings at ($0.03) EPS, FY2026 earnings at ($0.20) EPS, Q1 2027 earnings at $0.04 EPS, Q2 2027 earnings at $0.22 EPS and FY2027 earnings at $0.98 EPS.

Groupon (NASDAQ:GRPN – Get Free Report) last released its quarterly earnings data on Thursday, May 7th. The coupon company reported ($0.32) EPS for the quarter, missing analysts’ consensus estimates of ($0.02) by ($0.30). Groupon had a negative return on equity of 717.37% and a negative net margin of 20.78%.The firm had revenue of $117.20 million during the quarter, compared to analyst estimates of $117.65 million.

GRPN has been the subject of a number of other research reports. Wall Street Zen cut Groupon from a “hold” rating to a “sell” rating in a research report on Saturday, May 9th. The Goldman Sachs Group reaffirmed a “sell” rating and set a $13.00 target price (up from $10.00) on shares of Groupon in a research report on Tuesday, May 12th. Two analysts have rated the stock with a Buy rating, one has issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Groupon currently has an average rating of “Hold” and an average target price of $28.67.

View Our Latest Analysis on Groupon

Groupon Stock Down 1.2%

Shares of Groupon stock opened at $21.20 on Friday. The stock has a market capitalization of $805.18 million, a P/E ratio of -8.12 and a beta of 0.11. The stock has a 50 day moving average price of $14.58 and a two-hundred day moving average price of $15.02. Groupon has a 12-month low of $9.17 and a 12-month high of $43.08.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the business. Bank of America Corp DE boosted its position in shares of Groupon by 64.2% in the first quarter. Bank of America Corp DE now owns 636,480 shares of the coupon company’s stock valued at $7,574,000 after acquiring an additional 248,928 shares during the period. Royal Bank of Canada boosted its position in shares of Groupon by 10.6% in the first quarter. Royal Bank of Canada now owns 7,618 shares of the coupon company’s stock valued at $90,000 after acquiring an additional 731 shares during the period. Quantinno Capital Management LP bought a new stake in shares of Groupon in the first quarter valued at approximately $440,000. SummitTX Capital L.P. boosted its position in shares of Groupon by 432.6% in the first quarter. SummitTX Capital L.P. now owns 81,366 shares of the coupon company’s stock valued at $968,000 after acquiring an additional 66,088 shares during the period. Finally, Lombard Odier Asset Management Europe Ltd boosted its position in shares of Groupon by 24.1% in the first quarter. Lombard Odier Asset Management Europe Ltd now owns 102,118 shares of the coupon company’s stock valued at $1,215,000 after acquiring an additional 19,860 shares during the period. 90.05% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Groupon

Here are the key news stories impacting Groupon this week:

Positive Sentiment: Northland Securities raised multiple forward earnings estimates for Groupon, including FY2027 EPS to $0.98 from $0.66 and several quarterly estimates for 2026–2027, signaling improved profit expectations and a more bullish outlook for the company. Groupon analyst estimate updates
Positive Sentiment: Recent coverage highlighted Groupon’s move to become an “AI-native” company, and the stock has reacted positively to the restructuring narrative, suggesting investors may see cost savings and better efficiency ahead. Fast Company article on Groupon layoffs and AI pivot
Neutral Sentiment: Seeking Alpha published a speculative piece suggesting Groupon could be “coiled for a squeeze,” which may be attracting trader interest, but it does not provide fundamental confirmation. Seeking Alpha article on a potential squeeze
Negative Sentiment: Northland also cut near-term estimates, including Q2 2026 EPS to a loss of $0.14 and Q3 2026 EPS to a loss of $0.03, underscoring continued short-term earnings pressure despite the brighter long-term view. Groupon near-term earnings estimate cuts
Negative Sentiment: Groupon’s recent layoffs of up to 400 employees show the company is still working through restructuring, which can signal ongoing business weakness even if investors are hoping for efficiency gains. LA Times article on layoffs and AI pivot

About Groupon

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Groupon, Inc operates an online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Through its website and mobile applications, Groupon provides time-limited deals across categories such as restaurants, travel, beauty and wellness, home services, and consumer products. Merchants partner with Groupon to attract new customers and drive foot traffic, leveraging the platform’s targeted marketing tools and large subscriber base to promote special offers and vouchers.

Founded in Chicago in 2008 by Andrew Mason, Eric Lefkofsky and Brad Keywell, Groupon pioneered the daily-deals model, quickly growing its user community and merchant network.