Sumitomo Mitsui DS Asset Management Company Ltd Acquires 29,850 Shares of Amazon.com, Inc. $AMZN

Posted by Brenda Bartman on May 29th, 2026

Sumitomo Mitsui DS Asset Management Company Ltd grew its position in Amazon.com, Inc. (NASDAQ:AMZN) by 1.9% in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 1,571,406 shares of the e-commerce giant’s stock after purchasing an additional 29,850 shares during the period. Amazon.com makes up approximately 2.9% of Sumitomo Mitsui DS Asset Management Company Ltd’s holdings, making the stock its 4th biggest position. Sumitomo Mitsui DS Asset Management Company Ltd’s holdings in Amazon.com were worth $362,712,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also recently bought and sold shares of AMZN. Brighton Jones LLC grew its position in Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC grew its position in Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG grew its position in Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE grew its position in Amazon.com by 5.5% in the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new position in Amazon.com in the 4th quarter worth about $2,153,000. Institutional investors own 72.20% of the company’s stock.

Insider Buying and Selling at Amazon.com

In related news, VP Shelley Reynolds sold 2,363 shares of the stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $262.38, for a total transaction of $620,003.94. Following the completion of the sale, the vice president directly owned 119,780 shares of the company’s stock, valued at $31,427,876.40. This represents a 1.93% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $11,060,750.70. This represents a 18.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 195,774 shares of company stock valued at $51,552,494. Corporate insiders own 8.90% of the company’s stock.

Analysts Set New Price Targets

AMZN has been the subject of several recent analyst reports. Jefferies Financial Group restated a “buy” rating on shares of Amazon.com in a research report on Monday, May 4th. Roth Mkm upped their target price on shares of Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Wells Fargo & Company set a $312.00 price objective on shares of Amazon.com and gave the company an “overweight” rating in a report on Wednesday, May 20th. Barclays reiterated an “overweight” rating and issued a $330.00 price objective (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Finally, Deutsche Bank Aktiengesellschaft increased their price objective on shares of Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and an average target price of $312.66.

Get Our Latest Report on AMZN

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon Web Services got a major lift from news that Snowflake signed a $6 billion multiyear deal with AWS, underscoring strong demand for Amazon’s cloud infrastructure and AI-related chips. Article Title
Positive Sentiment: Multiple analysts and market commentators remain bullish on AMZN, citing AWS acceleration, AI backlog growth, and margin expansion potential; UBS and Bank of America both reiterated constructive views and high price targets. Article Title
Positive Sentiment: Amazon is also broadening its AI moat by making its shopping AI tools and potentially even SpaceX’s Grok models available through AWS, which could attract more enterprise customers and deepen platform usage. Article Title
Positive Sentiment: Investor sentiment was helped by coverage arguing Amazon’s AI strategy is differentiated and that its cloud and retail ecosystem could remain a long-term winner as AI spending scales. Article Title
Neutral Sentiment: Walmart’s expansion of 30-minute delivery adds competitive pressure in fast delivery, but it also confirms Amazon’s fulfillment model is still setting the pace in retail logistics. Article Title
Negative Sentiment: Amazon’s local unit is facing an Australian regulator lawsuit over alleged missing warning labels on children’s backpacks with button batteries, creating a small legal and reputational headwind. Article Title
Negative Sentiment: Some articles also pointed to heavy AI capex and insider selling, which may remind investors to watch margins and execution even as the growth narrative stays intact. Article Title

Amazon.com Trading Up 0.8%

Amazon.com stock opened at $274.00 on Friday. The firm has a 50 day simple moving average of $244.17 and a 200-day simple moving average of $232.34. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01. The stock has a market capitalization of $2.95 trillion, a PE ratio of 32.78, a price-to-earnings-growth ratio of 2.04 and a beta of 1.46. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $278.56.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. During the same period in the prior year, the business earned $1.59 earnings per share. The business’s quarterly revenue was up 16.6% on a year-over-year basis. As a group, equities research analysts expect that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.