DA Davidson Issues Pessimistic Forecast for Salesforce (NYSE:CRM) Stock Price

Posted by Francis Steltz on May 28th, 2026

Salesforce (NYSE:CRM – Get Free Report) had its price target reduced by equities research analysts at DA Davidson from $200.00 to $175.00 in a research report issued on Thursday,Benzinga reports. The brokerage currently has a “neutral” rating on the CRM provider’s stock. DA Davidson’s price target suggests a potential downside of 1.86% from the stock’s current price.

A number of other research firms have also recently commented on CRM. Truist Financial set a $280.00 target price on shares of Salesforce in a research note on Thursday, February 26th. Royal Bank Of Canada lowered their price objective on Salesforce from $290.00 to $210.00 and set a “sector perform” rating on the stock in a report on Thursday, February 26th. Jefferies Financial Group reiterated a “buy” rating on shares of Salesforce in a research note on Tuesday. Stifel Nicolaus decreased their target price on Salesforce from $300.00 to $250.00 and set a “buy” rating on the stock in a research report on Thursday, February 26th. Finally, BTIG Research reaffirmed a “buy” rating and issued a $255.00 price target on shares of Salesforce in a research note on Tuesday. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, eight have issued a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $266.76.

Read Our Latest Analysis on Salesforce

Salesforce Price Performance

Shares of NYSE:CRM traded up $0.80 during midday trading on Thursday, reaching $178.31. 7,799,003 shares of the company’s stock traded hands, compared to its average volume of 12,873,628. Salesforce has a 1 year low of $163.52 and a 1 year high of $276.80. The company has a market cap of $145.90 billion, a P/E ratio of 22.99, a PEG ratio of 1.25 and a beta of 1.14. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.76 and a current ratio of 0.76. The company has a fifty day simple moving average of $181.23 and a two-hundred day simple moving average of $211.16.

Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The firm’s revenue was up 13.3% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities analysts predict that Salesforce will post 9.71 EPS for the current fiscal year.

Salesforce declared that its board has authorized a share buyback program on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares repurchase programs are generally a sign that the company’s board of directors believes its stock is undervalued.

Insider Activity at Salesforce

In related news, Director David Blair Kirk acquired 2,570 shares of Salesforce stock in a transaction that occurred on Wednesday, March 18th. The shares were purchased at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares in the company, valued at $2,664,153.18. This represents a 23.11% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Laura Alber bought 2,571 shares of the company’s stock in a transaction on Thursday, March 19th. The stock was bought at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the acquisition, the director owned 9,530 shares in the company, valued at $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders own 3.50% of the company’s stock.

Institutional Investors Weigh In On Salesforce

Hedge funds have recently modified their holdings of the company. Brighton Jones LLC grew its stake in shares of Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after buying an additional 3,102 shares during the period. Revolve Wealth Partners LLC lifted its holdings in Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after acquiring an additional 205 shares during the last quarter. Bison Wealth LLC grew its position in Salesforce by 9.0% in the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after acquiring an additional 184 shares during the period. Sivia Capital Partners LLC increased its stake in Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after acquiring an additional 106 shares during the last quarter. Finally, United Bank raised its position in Salesforce by 5.2% in the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after purchasing an additional 500 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Piper Sandler reaffirmed its Overweight rating on Salesforce and set a $215 price target, implying meaningful upside from current levels. Benzinga
Positive Sentiment: Salesforce announced an expanded collaboration with CVS Health to use Agentforce Health AI agents to improve call center service for millions of members and providers, highlighting new enterprise use cases for its AI platform. PR Newswire
Positive Sentiment: In Q1, Salesforce reported $3.88 EPS and $11.13 billion in revenue, both above expectations, with revenue up 13% year over year and margins improving. Reuters
Positive Sentiment: The company also lifted its FY2027 EPS guidance, signaling management still expects strong profitability even as investors question AI disruption risk. MarketBeat
Neutral Sentiment: Analysts and media coverage remain focused on the key debate: whether Salesforce can maintain growth and monetize AI quickly enough to offset broader disruption concerns in enterprise software. CNBC
Negative Sentiment: Despite the earnings beat, Salesforce’s near-term revenue outlook slightly missed Wall Street estimates, which is the main reason shares have been softer. Stocktwits

Salesforce Company Profile

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.