Columbia Sportswear (NASDAQ:COLM – Get Free Report) and Innovative Designs (OTCMKTS:IVDN – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, earnings, risk and analyst recommendations.
Earnings and Valuation
This table compares Columbia Sportswear and Innovative Designs”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Columbia Sportswear | $3.40 billion | 0.99 | $177.22 million | $3.14 | 20.96 |
| Innovative Designs | $2.77 million | 4.78 | $500,000.00 | $0.03 | 11.46 |
Analyst Ratings
This is a summary of recent recommendations for Columbia Sportswear and Innovative Designs, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Columbia Sportswear | 2 | 4 | 2 | 1 | 2.22 |
| Innovative Designs | 0 | 0 | 0 | 0 | 0.00 |
Columbia Sportswear presently has a consensus price target of $62.67, indicating a potential downside of 4.78%. Given Columbia Sportswear’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Columbia Sportswear is more favorable than Innovative Designs.
Profitability
This table compares Columbia Sportswear and Innovative Designs’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Columbia Sportswear | 4.98% | 11.78% | 7.01% |
| Innovative Designs | 21.73% | 31.18% | 28.17% |
Institutional & Insider Ownership
47.8% of Columbia Sportswear shares are owned by institutional investors. 51.9% of Columbia Sportswear shares are owned by company insiders. Comparatively, 24.4% of Innovative Designs shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Volatility and Risk
Columbia Sportswear has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Comparatively, Innovative Designs has a beta of -2.86, meaning that its share price is 386% less volatile than the S&P 500.
Summary
Columbia Sportswear beats Innovative Designs on 11 of the 15 factors compared between the two stocks.
About Columbia Sportswear
Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, mountaineering, climbing, skiing and snowboarding, trail, and outdoor activities. It offers footwear products that include lightweight hiking boot; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. In addition, it owned network of branded and outlet retail stores; brand-specific e-commerce sites; and concession or franchise-based arrangements with third parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors. The company sells its products under the Columbia, Mountain Hard Wear, SOREL, and prAna brand names. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.
About Innovative Designs
Innovative Designs, Inc. engages in manufacture and marketing of cold weather recreational and industrial clothing products in the United States and Canada. The company operates in two segments, Apparel and House Wrap. It offers arctic armor line products, including jackets, bibs, and gloves for ice fisherman, snowmobilers, utility workers, oil/gas pipeline workers, railroad workers, construction workers, ski resort workers, and police and first responders; and house wrap that provides barrier protection and moisture vapor transmission and insulation for the building construction industry. In addition, it offers INSULTEX material in bulk to non-competing customers; products that restore the waterproof character of the outer side of its arctic armor clothing; and cold weather headgears and base insulation clothing products. The company primarily sells its products through independent sales agents, agencies, retailers, and distributors, as well as through website. The company was incorporated in 2002 and is based in Pittsburgh, Pennsylvania.
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