BRC (NYSE:BRCC – Get Free Report) and L’Oreal (OTCMKTS:LRLCY – Get Free Report) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, valuation, dividends, profitability, earnings and institutional ownership.
Volatility & Risk
BRC has a beta of 1.03, indicating that its stock price is 3% more volatile than the S&P 500. Comparatively, L’Oreal has a beta of 0.9, indicating that its stock price is 10% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current recommendations and price targets for BRC and L’Oreal, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BRC | 1 | 0 | 2 | 0 | 2.33 |
| L’Oreal | 1 | 6 | 5 | 1 | 2.46 |
Profitability
This table compares BRC and L’Oreal’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BRC | -2.17% | -14.55% | -4.14% |
| L’Oreal | N/A | N/A | N/A |
Insider & Institutional Ownership
16.3% of BRC shares are held by institutional investors. Comparatively, 0.4% of L’Oreal shares are held by institutional investors. 54.9% of BRC shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares BRC and L’Oreal”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BRC | $398.26 million | 1.08 | -$11.91 million | ($0.10) | -17.30 |
| L’Oreal | $49.83 billion | 4.60 | $6.93 billion | N/A | N/A |
L’Oreal has higher revenue and earnings than BRC.
Summary
L’Oreal beats BRC on 9 of the 13 factors compared between the two stocks.
About BRC
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel in the United States. The company also produces media content, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through grocery, specialty stores, and other intermediaries; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.
About L’Oreal
L'Oréal S.A., through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Dermatological Beauty. It offers skincare, make-up, hair colourants, haircare, perfumes, and hygiene products. The company provides its products under the L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Dark & Lovely, Mixa, Magic Mask, Niley, Lancôme, Yves Saint Laurent, Armani, Kiehl's Since 1851, Helena Rubinstein, Biotherm, Shu Uemura, IT Cosmetics, Ralph Lauren Fragrance, Urban Decay, Mugler, Valentino, Viktor&Rolf, Azzaro, Prada, Cacharel, Maison Margela Fragrance, Diesel, Yue Sai, Atelier Colonge, Carita, Takami, Aesop, L'Oréal Professionnel Paris, Kérastase, Redken, Matrix, Pureology, Pulp Riot, La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and Skinbetter Science brands. It sells its products through distribution channels, such as hair salons, local stores, e-commerce, travel retail, mass market retail, department store perfumeries, pharmacies, drug stores, medi-spas, and free-standing stores. L'Oréal S.A. was founded in 1909 and is headquartered in Clichy, France.
Receive News & Ratings for BRC Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for BRC and related companies with MarketBeat.com's FREE daily email newsletter.
