ProShare Advisors LLC Lowers Position in FirstCash Holdings, Inc. $FCFS

Posted by Brian Himes on May 26th, 2026

ProShare Advisors LLC lowered its holdings in FirstCash Holdings, Inc. (NASDAQ:FCFS – Free Report) by 47.9% during the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 8,797 shares of the company’s stock after selling 8,079 shares during the period. ProShare Advisors LLC’s holdings in FirstCash were worth $1,402,000 at the end of the most recent reporting period.

A number of other large investors also recently modified their holdings of FCFS. Root Financial Partners LLC purchased a new position in shares of FirstCash during the 3rd quarter valued at about $25,000. Rothschild Investment LLC raised its holdings in shares of FirstCash by 127.8% during the 3rd quarter. Rothschild Investment LLC now owns 180 shares of the company’s stock valued at $29,000 after buying an additional 101 shares in the last quarter. Community Bank N.A. purchased a new position in shares of FirstCash during the 3rd quarter valued at about $32,000. High Point Wealth Management LLC purchased a new position in shares of FirstCash during the 4th quarter valued at about $33,000. Finally, Smartleaf Asset Management LLC raised its holdings in shares of FirstCash by 70.5% during the 3rd quarter. Smartleaf Asset Management LLC now owns 220 shares of the company’s stock valued at $34,000 after buying an additional 91 shares in the last quarter. 80.30% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of equities analysts recently weighed in on FCFS shares. Zacks Research raised FirstCash from a “hold” rating to a “strong-buy” rating in a report on Wednesday, April 29th. Weiss Ratings cut FirstCash from a “buy (a-)” rating to a “buy (b+)” rating in a report on Monday, April 27th. Canaccord Genuity Group raised their price objective on FirstCash from $242.00 to $252.00 and gave the company a “buy” rating in a report on Friday, April 24th. Wall Street Zen lowered FirstCash from a “strong-buy” rating to a “buy” rating in a research report on Sunday, May 10th. Finally, TD Cowen raised their price target on FirstCash from $205.00 to $235.00 and gave the stock a “buy” rating in a research report on Friday, April 24th. Two analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating and one has given a Hold rating to the company. Based on data from MarketBeat.com, FirstCash currently has a consensus rating of “Buy” and a consensus price target of $198.00.

Check Out Our Latest Stock Analysis on FCFS

Insiders Place Their Bets

In other news, Director Paula K. Garrett sold 1,500 shares of FirstCash stock in a transaction that occurred on Friday, May 1st. The stock was sold at an average price of $217.40, for a total value of $326,100.00. Following the sale, the director directly owned 6,564 shares in the company, valued at approximately $1,427,013.60. This trade represents a 18.60% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Howard F. Hambleton sold 3,000 shares of FirstCash stock in a transaction that occurred on Tuesday, May 19th. The stock was sold at an average price of $226.41, for a total value of $679,230.00. Following the completion of the sale, the insider owned 32,406 shares in the company, valued at approximately $7,337,042.46. This represents a 8.47% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 17,500 shares of company stock valued at $3,972,130 in the last 90 days. 2.86% of the stock is owned by corporate insiders.

FirstCash Price Performance

FCFS stock opened at $227.59 on Tuesday. The firm’s 50-day moving average price is $208.06 and its two-hundred day moving average price is $183.02. FirstCash Holdings, Inc. has a 12-month low of $119.21 and a 12-month high of $235.97. The stock has a market capitalization of $9.98 billion, a price-to-earnings ratio of 28.52 and a beta of 0.52. The company has a current ratio of 4.77, a quick ratio of 3.42 and a debt-to-equity ratio of 0.98.

FirstCash (NASDAQ:FCFS – Get Free Report) last released its quarterly earnings data on Thursday, April 23rd. The company reported $2.69 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.30 by $0.39. FirstCash had a net margin of 9.15% and a return on equity of 18.68%. The firm had revenue of $1.05 billion for the quarter, compared to analysts’ expectations of $1 billion. During the same quarter in the previous year, the company earned $2.07 earnings per share. The company’s revenue for the quarter was up 25.7% compared to the same quarter last year. As a group, equities analysts predict that FirstCash Holdings, Inc. will post 11.3 earnings per share for the current year.

FirstCash Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Friday, May 29th. Shareholders of record on Friday, May 15th will be given a $0.42 dividend. The ex-dividend date is Friday, May 15th. This represents a $1.68 dividend on an annualized basis and a dividend yield of 0.7%. FirstCash’s payout ratio is presently 21.05%.

FirstCash Profile

(Free Report)

FirstCash, Inc (NASDAQ: FCFS) is a leading integrated operator of pawn stores and provider of short-term consumer loan services in the United States and Mexico. Through its retail pawn outlets, FirstCash offers collateral-based loans secured by personal property, enabling customers to access liquidity without a credit history or traditional bank account. The company also purchases, trades and sells a broad range of secondhand merchandise, including electronics, jewelry and power tools, through its network of conveniently located stores.

In addition to its pawn-broking activities, FirstCash provides unsecured consumer loans designed to meet urgent cash needs.