Jonathan Mayle Sells 6,236 Shares of Honest (NASDAQ:HNST) Stock

Posted by Stanley Muller on May 24th, 2026

The Honest Company, Inc. (NASDAQ:HNST – Get Free Report) SVP Jonathan Mayle sold 6,236 shares of Honest stock in a transaction on Wednesday, May 20th. The shares were sold at an average price of $3.14, for a total value of $19,581.04. Following the completion of the transaction, the senior vice president owned 449,155 shares of the company’s stock, valued at approximately $1,410,346.70. The trade was a 1.37% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Jonathan Mayle also recently made the following trade(s):

On Thursday, March 5th, Jonathan Mayle sold 12,725 shares of Honest stock. The shares were sold at an average price of $2.85, for a total value of $36,266.25.

Honest Stock Performance

Shares of HNST opened at $3.41 on Friday. The stock has a fifty day moving average price of $3.12 and a two-hundred day moving average price of $2.78. The Honest Company, Inc. has a 52-week low of $2.07 and a 52-week high of $5.28. The company has a market cap of $375.37 million, a price-to-earnings ratio of -20.06 and a beta of 2.15.

Honest (NASDAQ:HNST – Get Free Report) last released its earnings results on Wednesday, May 6th. The company reported $0.01 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.01. The company had revenue of $78.10 million during the quarter, compared to the consensus estimate of $76.25 million. Honest had a positive return on equity of 3.52% and a negative net margin of 5.39%. As a group, research analysts predict that The Honest Company, Inc. will post 0.1 EPS for the current fiscal year.

Honest announced that its board has authorized a share repurchase program on Friday, February 20th that permits the company to buyback $25.00 million in shares. This buyback authorization permits the company to reacquire up to 9.9% of its stock through open market purchases. Stock buyback programs are typically an indication that the company’s leadership believes its stock is undervalued.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. Portolan Capital Management LLC grew its stake in Honest by 11.4% in the third quarter. Portolan Capital Management LLC now owns 6,928,004 shares of the company’s stock valued at $25,495,000 after acquiring an additional 710,651 shares during the period. Mak Capital One LLC acquired a new position in Honest in the fourth quarter valued at about $9,104,000. ArrowMark Colorado Holdings LLC grew its stake in Honest by 5.3% in the third quarter. ArrowMark Colorado Holdings LLC now owns 2,999,546 shares of the company’s stock valued at $11,038,000 after acquiring an additional 151,000 shares during the period. Geode Capital Management LLC grew its stake in Honest by 1.2% in the fourth quarter. Geode Capital Management LLC now owns 2,323,572 shares of the company’s stock valued at $5,996,000 after acquiring an additional 28,579 shares during the period. Finally, Dimensional Fund Advisors LP grew its stake in Honest by 8.2% in the third quarter. Dimensional Fund Advisors LP now owns 2,259,540 shares of the company’s stock valued at $8,315,000 after acquiring an additional 171,425 shares during the period. 45.54% of the stock is owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

HNST has been the subject of a number of recent research reports. Morgan Stanley set a $3.40 target price on Honest in a research report on Thursday, May 7th. Wall Street Zen upgraded Honest from a “sell” rating to a “hold” rating in a research report on Saturday, May 9th. Alliance Global Partners restated a “buy” rating on shares of Honest in a research report on Thursday, May 7th. Zacks Research upgraded Honest from a “strong sell” rating to a “hold” rating in a research report on Thursday, March 26th. Finally, Telsey Advisory Group restated a “market perform” rating and set a $4.00 target price on shares of Honest in a research report on Thursday, May 7th. Two research analysts have rated the stock with a Buy rating, four have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Hold” and a consensus target price of $3.47.

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Honest Company Profile

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The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.