Shares of Harley-Davidson, Inc. (NYSE:HOG – Get Free Report) have earned a consensus recommendation of “Hold” from the ten research firms that are presently covering the stock, Marketbeat.com reports. Two analysts have rated the stock with a sell recommendation, five have issued a hold recommendation, two have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 1 year target price among brokers that have updated their coverage on the stock in the last year is $24.2222.
Several equities analysts have weighed in on the stock. Citigroup lifted their price target on shares of Harley-Davidson from $23.00 to $26.00 and gave the company a “neutral” rating in a report on Thursday, May 7th. Wall Street Zen downgraded shares of Harley-Davidson from a “hold” rating to a “sell” rating in a report on Saturday, March 7th. Morgan Stanley raised their price target on Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a report on Tuesday. Argus upgraded Harley-Davidson to a “strong-buy” rating in a research report on Tuesday, February 17th. Finally, Zacks Research raised Harley-Davidson from a “strong sell” rating to a “hold” rating in a research note on Monday, April 27th.
Read Our Latest Report on Harley-Davidson
Harley-Davidson News Summary
- Positive Sentiment: Harley-Davidson announced a quarterly cash dividend of $0.1875 per share, reinforcing the stock’s income appeal and signaling management confidence in cash generation. Article Title
- Positive Sentiment: Zacks Research raised estimates for some later periods, including Q2 2027, Q3 2027 and Q4 2026, suggesting a somewhat better outlook farther out. Article Title
- Neutral Sentiment: Harley-Davidson CFO Jonathan Root sold 1,554 shares under a pre-arranged 10b5-1 plan, which is routine insider activity but can still attract investor attention. Article Title
- Negative Sentiment: Zacks Research cut earnings forecasts for several key periods, including FY2026, Q2 2026, Q3 2026, Q1 2027, FY2027, Q1 2028 and FY2028, highlighting weaker expected earnings momentum. Article Title
Insider Activity at Harley-Davidson
In other news, Director James D. Farley, Jr. sold 6,454 shares of the business’s stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total value of $120,754.34. Following the transaction, the director owned 16,205 shares of the company’s stock, valued at approximately $303,195.55. The trade was a 28.48% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Paul J. Krause sold 1,564 shares of the firm’s stock in a transaction dated Monday, May 11th. The shares were sold at an average price of $26.00, for a total value of $40,664.00. Following the transaction, the insider owned 30,012 shares of the company’s stock, valued at approximately $780,312. The trade was a 4.95% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 9,572 shares of company stock worth $199,041. 0.97% of the stock is currently owned by corporate insiders.
Hedge Funds Weigh In On Harley-Davidson
Institutional investors and hedge funds have recently made changes to their positions in the business. Vanguard Group Inc. increased its stake in Harley-Davidson by 7.3% during the third quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock worth $361,544,000 after acquiring an additional 886,998 shares during the last quarter. WINTON GROUP Ltd increased its position in shares of Harley-Davidson by 449.9% during the 3rd quarter. WINTON GROUP Ltd now owns 295,687 shares of the company’s stock valued at $8,250,000 after purchasing an additional 241,918 shares during the last quarter. Mitsubishi UFJ Trust & Banking Corp raised its holdings in Harley-Davidson by 615.5% during the 3rd quarter. Mitsubishi UFJ Trust & Banking Corp now owns 61,465 shares of the company’s stock valued at $1,715,000 after buying an additional 52,875 shares during the period. Algert Global LLC purchased a new stake in Harley-Davidson during the 3rd quarter valued at $17,246,000. Finally, SG Americas Securities LLC lifted its position in Harley-Davidson by 1,277.0% in the fourth quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock worth $22,418,000 after buying an additional 1,014,660 shares during the last quarter. 85.10% of the stock is owned by hedge funds and other institutional investors.
Harley-Davidson Price Performance
NYSE HOG opened at $23.79 on Friday. The business’s fifty day moving average is $21.97 and its 200 day moving average is $21.64. Harley-Davidson has a fifty-two week low of $17.09 and a fifty-two week high of $31.25. The company has a debt-to-equity ratio of 0.37, a quick ratio of 1.66 and a current ratio of 1.91. The company has a market capitalization of $2.50 billion, a PE ratio of 13.52, a price-to-earnings-growth ratio of 14.27 and a beta of 1.27.
Harley-Davidson (NYSE:HOG – Get Free Report) last posted its quarterly earnings data on Tuesday, May 5th. The company reported $0.22 EPS for the quarter, missing the consensus estimate of $0.34 by ($0.12). The company had revenue of $1.17 billion during the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The firm’s quarterly revenue was down 11.7% compared to the same quarter last year. During the same period last year, the business earned $1.07 EPS. Sell-side analysts predict that Harley-Davidson will post 0.38 earnings per share for the current year.
Harley-Davidson Dividend Announcement
The business also recently disclosed a quarterly dividend, which will be paid on Thursday, June 25th. Shareholders of record on Monday, June 8th will be issued a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a yield of 3.2%. The ex-dividend date of this dividend is Monday, June 8th. Harley-Davidson’s dividend payout ratio (DPR) is 42.61%.
About Harley-Davidson
Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.
In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.
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