Kelly Kennedy Acquires 2,500 Shares of Vital Farms (NASDAQ:VITL) Stock

Posted by Stanley Muller on May 20th, 2026

Vital Farms, Inc. (NASDAQ:VITL – Get Free Report) Director Kelly Kennedy bought 2,500 shares of the stock in a transaction dated Thursday, May 14th. The stock was purchased at an average price of $8.40 per share, with a total value of $21,000.00. Following the acquisition, the director directly owned 22,927 shares in the company, valued at approximately $192,586.80. The trade was a 12.24% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website.

Vital Farms Trading Up 10.7%

Shares of VITL opened at $9.17 on Wednesday. Vital Farms, Inc. has a 1-year low of $7.95 and a 1-year high of $53.13. The company has a 50-day moving average of $12.93 and a 200 day moving average of $23.87. The firm has a market capitalization of $392.93 million, a price-to-earnings ratio of 8.82 and a beta of 1.20. The company has a debt-to-equity ratio of 0.01, a current ratio of 1.77 and a quick ratio of 1.00.

Vital Farms (NASDAQ:VITL – Get Free Report) last announced its quarterly earnings data on Thursday, May 7th. The company reported ($0.03) earnings per share for the quarter, missing analysts’ consensus estimates of $0.09 by ($0.12). Vital Farms had a net margin of 6.10% and a return on equity of 14.47%. The company had revenue of $187.16 million for the quarter, compared to the consensus estimate of $182.40 million. During the same quarter in the previous year, the business earned $0.37 EPS. The company’s quarterly revenue was up 15.4% compared to the same quarter last year. On average, research analysts expect that Vital Farms, Inc. will post -0.45 EPS for the current year.

Analyst Ratings Changes

A number of research analysts have recently issued reports on VITL shares. Morgan Stanley set a $10.00 price objective on shares of Vital Farms in a research report on Friday, May 8th. TD Cowen downgraded shares of Vital Farms from a “buy” rating to a “hold” rating and cut their price objective for the stock from $25.00 to $16.00 in a research report on Wednesday, April 8th. Weiss Ratings downgraded shares of Vital Farms from a “hold (c)” rating to a “hold (c-)” rating in a research report on Wednesday, April 29th. Needham & Company LLC cut their price objective on shares of Vital Farms from $20.00 to $13.00 and set a “buy” rating on the stock in a research report on Monday, May 11th. Finally, Mizuho set a $20.00 price objective on shares of Vital Farms in a research report on Monday, May 4th. Five research analysts have rated the stock with a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, Vital Farms has a consensus rating of “Hold” and an average target price of $27.33.

Read Our Latest Analysis on VITL

Vital Farms News Summary

Here are the key news stories impacting Vital Farms this week:

Positive Sentiment: Several Vital Farms insiders bought stock at around $8.00-$8.51 per share, including directors Kelly Kennedy and Kofi Owusu Amoo-Gottfried, plus CMO Kathryn McKeon and other executives. Insider buying can signal confidence that management sees value at current levels.
Neutral Sentiment: Analyst commentary remains mixed, with coverage still leaning to a “Hold” consensus and multiple firms recently cutting price targets. That suggests Wall Street is cautious on the near-term outlook, but not uniformly bearish.
Negative Sentiment: Multiple law firms continue to promote a securities-fraud class action against Vital Farms, with a key lead-plaintiff deadline approaching on May 26. The ongoing litigation headlines add uncertainty and can weigh on investor sentiment.

Institutional Trading of Vital Farms

Several large investors have recently made changes to their positions in the business. Vanguard Group Inc. boosted its holdings in shares of Vital Farms by 22.9% in the 4th quarter. Vanguard Group Inc. now owns 2,845,714 shares of the company’s stock valued at $90,892,000 after acquiring an additional 530,008 shares during the last quarter. Wasatch Advisors LP boosted its holdings in shares of Vital Farms by 13.7% in the 4th quarter. Wasatch Advisors LP now owns 2,687,246 shares of the company’s stock valued at $85,831,000 after acquiring an additional 324,725 shares during the last quarter. Van Berkom & Associates Inc. boosted its holdings in shares of Vital Farms by 1,998.7% in the 1st quarter. Van Berkom & Associates Inc. now owns 2,261,533 shares of the company’s stock valued at $31,933,000 after acquiring an additional 2,153,775 shares during the last quarter. Principal Financial Group Inc. boosted its holdings in shares of Vital Farms by 41.6% in the 1st quarter. Principal Financial Group Inc. now owns 2,153,008 shares of the company’s stock valued at $30,400,000 after acquiring an additional 632,537 shares during the last quarter. Finally, Wellington Management Group LLP boosted its holdings in shares of Vital Farms by 1.3% in the 4th quarter. Wellington Management Group LLP now owns 2,047,955 shares of the company’s stock valued at $65,412,000 after acquiring an additional 26,150 shares during the last quarter. 98.59% of the stock is owned by hedge funds and other institutional investors.

Vital Farms Company Profile

(Get Free Report)

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.