Insider Buying: Vital Farms (NASDAQ:VITL) Insider Buys 5,895 Shares of Stock

Vital Farms, Inc. (NASDAQ:VITLGet Free Report) insider Stephanie Coon acquired 5,895 shares of Vital Farms stock in a transaction on Friday, May 15th. The shares were bought at an average price of $8.42 per share, with a total value of $49,635.90. Following the completion of the transaction, the insider directly owned 62,314 shares of the company’s stock, valued at $524,683.88. This trade represents a 10.45% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available at this hyperlink.

Vital Farms Price Performance

VITL stock traded up $0.89 during trading on Tuesday, hitting $9.17. The stock had a trading volume of 4,303,552 shares, compared to its average volume of 2,745,519. The company has a debt-to-equity ratio of 0.01, a current ratio of 1.77 and a quick ratio of 1.00. Vital Farms, Inc. has a twelve month low of $7.95 and a twelve month high of $53.13. The stock has a market capitalization of $392.93 million, a P/E ratio of 8.82 and a beta of 1.20. The company’s 50-day moving average price is $13.14 and its two-hundred day moving average price is $24.05.

Vital Farms (NASDAQ:VITLGet Free Report) last posted its quarterly earnings data on Thursday, May 7th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.09 by ($0.12). Vital Farms had a return on equity of 14.47% and a net margin of 6.10%.The firm had revenue of $187.16 million during the quarter, compared to analyst estimates of $182.40 million. During the same quarter in the previous year, the firm posted $0.37 earnings per share. The company’s quarterly revenue was up 15.4% on a year-over-year basis. As a group, research analysts predict that Vital Farms, Inc. will post -0.45 EPS for the current fiscal year.

Hedge Funds Weigh In On Vital Farms

Several large investors have recently modified their holdings of the business. Vanguard Group Inc. increased its position in shares of Vital Farms by 22.9% during the fourth quarter. Vanguard Group Inc. now owns 2,845,714 shares of the company’s stock valued at $90,892,000 after acquiring an additional 530,008 shares during the last quarter. Wasatch Advisors LP increased its position in shares of Vital Farms by 13.7% during the fourth quarter. Wasatch Advisors LP now owns 2,687,246 shares of the company’s stock valued at $85,831,000 after acquiring an additional 324,725 shares during the last quarter. Van Berkom & Associates Inc. increased its position in shares of Vital Farms by 1,998.7% during the first quarter. Van Berkom & Associates Inc. now owns 2,261,533 shares of the company’s stock valued at $31,933,000 after acquiring an additional 2,153,775 shares during the last quarter. Principal Financial Group Inc. increased its position in shares of Vital Farms by 41.6% during the first quarter. Principal Financial Group Inc. now owns 2,153,008 shares of the company’s stock valued at $30,400,000 after acquiring an additional 632,537 shares during the last quarter. Finally, Wellington Management Group LLP increased its position in shares of Vital Farms by 1.3% during the fourth quarter. Wellington Management Group LLP now owns 2,047,955 shares of the company’s stock valued at $65,412,000 after acquiring an additional 26,150 shares during the last quarter. Institutional investors and hedge funds own 98.59% of the company’s stock.

Analyst Ratings Changes

Several brokerages have recently weighed in on VITL. Wall Street Zen cut shares of Vital Farms from a “hold” rating to a “strong sell” rating in a research report on Saturday, May 9th. Weiss Ratings downgraded shares of Vital Farms from a “hold (c)” rating to a “hold (c-)” rating in a report on Wednesday, April 29th. TD Cowen downgraded shares of Vital Farms from a “buy” rating to a “hold” rating and cut their price target for the stock from $25.00 to $16.00 in a report on Wednesday, April 8th. Morgan Stanley set a $10.00 price target on shares of Vital Farms in a report on Friday, May 8th. Finally, Benchmark downgraded shares of Vital Farms from a “buy” rating to a “hold” rating in a report on Thursday, February 26th. Five equities research analysts have rated the stock with a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the stock currently has a consensus rating of “Hold” and an average price target of $27.33.

Check Out Our Latest Analysis on VITL

Trending Headlines about Vital Farms

Here are the key news stories impacting Vital Farms this week:

  • Positive Sentiment: Multiple insiders bought VITL shares last week, including Director Kelly Kennedy, insider Joseph Michael Holland, and CMO Kathryn McKeon, which can signal management confidence at recent prices.
  • Neutral Sentiment: The company reported mixed quarterly results earlier this month: revenue beat expectations, but EPS missed estimates, leaving investors focused on whether growth can translate into earnings support.
  • Negative Sentiment: Several law firms, including Rosen, Berger Montague, Faruqi & Faruqi, Schall, Bragar Eagel & Squire, and others, have issued repeated reminders about a securities class action against Vital Farms tied to the May 8, 2025 to Feb. 26, 2026 period, increasing legal uncertainty ahead of the May 26 lead-plaintiff deadline. Rosen Law Firm deadline reminder
  • Negative Sentiment: Recent brokerage actions have turned more cautious, including lower price targets and hold/neutral ratings, reflecting softer expectations for the stock’s near-term outlook.

About Vital Farms

(Get Free Report)

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.

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Insider Buying and Selling by Quarter for Vital Farms (NASDAQ:VITL)

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