Roku (NASDAQ:ROKU) Stock Price Down 2.9% Following Insider Selling

Posted by Stanley Muller on May 19th, 2026

Roku, Inc. (NASDAQ:ROKU – Get Free Report) was down 2.9% during mid-day trading on Tuesday after an insider sold shares in the company. The stock traded as low as $119.59 and last traded at $120.58. Approximately 2,399,893 shares were traded during trading, a decline of 25% from the average daily volume of 3,193,129 shares. The stock had previously closed at $124.15.

Specifically, CFO Dan Jedda sold 7,000 shares of the business’s stock in a transaction that occurred on Friday, May 15th. The shares were sold at an average price of $122.56, for a total value of $857,920.00. Following the completion of the transaction, the chief financial officer owned 71,115 shares of the company’s stock, valued at $8,715,854.40. The trade was a 8.96% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Anthony J. Wood sold 75,000 shares of the business’s stock in a transaction that occurred on Monday, May 11th. The shares were sold at an average price of $128.79, for a total transaction of $9,659,250.00. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Wall Street Analysts Forecast Growth

A number of equities analysts have recently weighed in on the stock. Citigroup boosted their price objective on shares of Roku from $100.00 to $120.00 and gave the company a “neutral” rating in a research report on Monday, May 4th. Moffett Nathanson reaffirmed a “neutral” rating and set a $100.00 price target on shares of Roku in a research note on Friday, February 13th. Needham & Company LLC lifted their price target on shares of Roku from $110.00 to $140.00 and gave the company a “buy” rating in a report on Friday, May 1st. Piper Sandler lifted their price target on shares of Roku from $140.00 to $148.00 and gave the company an “overweight” rating in a report on Friday, May 1st. Finally, Wedbush lifted their price target on shares of Roku from $140.00 to $155.00 and gave the company an “outperform” rating in a report on Friday, May 1st. Twenty-one research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $143.42.

Check Out Our Latest Stock Analysis on ROKU

Roku News Roundup

Here are the key news stories impacting Roku this week:

Positive Sentiment: Roku launched a new creator-focused hub and additional FAST channels, expanding its content offerings and giving the platform another way to attract viewers and ad dollars. Roku Doubling Down on Creators With Dedicated Destination and New FAST Channels (Exclusive)
Positive Sentiment: Roku also secured exclusive streaming rights to the inaugural Enhanced Games, adding a new live-sports property that could strengthen engagement and support the company’s ad-supported streaming strategy. Roku’s Exclusive Enhanced Games Deal Adds Fresh Angle To Valuation Story
Positive Sentiment: Market commentary highlighted Roku’s recent uptrend and suggested a bullish options trade, reinforcing the view that traders remain optimistic about near-term momentum. This Bullish Roku Trade Seeks A Quick 30% Profit
Neutral Sentiment: Roku CFO Dan Jedda sold 7,000 shares under a pre-arranged 10b5-1 plan. While the sale was disclosed cleanly and appears routine, insider selling can still weigh on sentiment. Roku (NASDAQ:ROKU) CFO Sells $857,920.00 in Stock
Negative Sentiment: Roku-related software update complaints involving Roku and TCL TVs could raise some concern about product reliability and customer experience, though this appears more anecdotal than financially material. Roku and TCL TV viewers say software update made their flatscreens unusable — is yours on the list?

Roku Stock Performance

The stock’s fifty day simple moving average is $107.02 and its two-hundred day simple moving average is $102.95. The company has a market cap of $17.78 billion, a price-to-earnings ratio of 90.66 and a beta of 2.04.

Roku (NASDAQ:ROKU – Get Free Report) last released its quarterly earnings data on Thursday, April 30th. The company reported $0.57 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.34 by $0.23. Roku had a net margin of 4.06% and a return on equity of 7.64%. The company had revenue of $1.25 billion during the quarter, compared to the consensus estimate of $1.20 billion. During the same period in the previous year, the firm earned ($0.19) earnings per share. Roku’s revenue for the quarter was up 22.4% on a year-over-year basis. Analysts predict that Roku, Inc. will post 2.41 EPS for the current fiscal year.

Institutional Investors Weigh In On Roku

Several institutional investors have recently bought and sold shares of the business. Vanguard Group Inc. grew its stake in Roku by 2.5% during the third quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company’s stock worth $1,301,557,000 after buying an additional 322,858 shares during the period. AQR Capital Management LLC grew its stake in Roku by 10.6% during the fourth quarter. AQR Capital Management LLC now owns 2,860,149 shares of the company’s stock worth $310,298,000 after buying an additional 274,024 shares during the period. Geode Capital Management LLC grew its stake in Roku by 7.3% during the fourth quarter. Geode Capital Management LLC now owns 2,464,130 shares of the company’s stock worth $267,389,000 after buying an additional 168,214 shares during the period. Arrowstreet Capital Limited Partnership grew its stake in Roku by 229.5% during the first quarter. Arrowstreet Capital Limited Partnership now owns 2,038,347 shares of the company’s stock worth $192,868,000 after buying an additional 1,419,772 shares during the period. Finally, Holocene Advisors LP grew its stake in Roku by 352.3% during the third quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after buying an additional 1,285,585 shares during the period. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Roku Company Profile

(Get Free Report)

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.