Sportradar Group (NASDAQ:SRAD – Get Free Report) and PLBY Group (NASDAQ:PLBY – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, risk and dividends.
Profitability
This table compares Sportradar Group and PLBY Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sportradar Group | 5.20% | 7.28% | 2.66% |
| PLBY Group | -6.21% | 21.89% | 0.76% |
Risk & Volatility
Sportradar Group has a beta of 1.65, suggesting that its stock price is 65% more volatile than the S&P 500. Comparatively, PLBY Group has a beta of 1.91, suggesting that its stock price is 91% more volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sportradar Group | 1 | 4 | 13 | 1 | 2.74 |
| PLBY Group | 2 | 0 | 0 | 0 | 1.00 |
Sportradar Group presently has a consensus price target of $24.94, suggesting a potential upside of 99.69%. Given Sportradar Group’s stronger consensus rating and higher possible upside, analysts plainly believe Sportradar Group is more favorable than PLBY Group.
Insider and Institutional Ownership
32.5% of PLBY Group shares are owned by institutional investors. 38.3% of PLBY Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Sportradar Group and PLBY Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sportradar Group | $1.46 billion | 2.56 | $113.50 million | $0.24 | 52.04 |
| PLBY Group | $122.29 million | 1.26 | -$12.67 million | ($0.08) | -16.63 |
Sportradar Group has higher revenue and earnings than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Summary
Sportradar Group beats PLBY Group on 11 of the 15 factors compared between the two stocks.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
About PLBY Group
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
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