Sun Life Financial (TSE:SLF) Hits New 1-Year High After Insider Buying Activity

Posted by Brian Himes on May 17th, 2026

Sun Life Financial Inc. (TSE:SLF – Get Free Report) (NYSE:SLF)’s share price reached a new 52-week high on Friday after an insider bought additional shares in the company. The stock traded as high as C$20.25 and last traded at C$98.25, with a volume of 298700 shares changing hands. The stock had previously closed at C$98.30.

Specifically, insider Linda Dougherty purchased 6,740 shares of the firm’s stock in a transaction on Thursday, May 14th. The stock was purchased at an average cost of C$97.97 per share, for a total transaction of C$660,317.80. Following the acquisition, the insider owned 13,480 shares in the company, valued at approximately C$1,320,635.60. The trade was a 100.00% increase in their position.

Wall Street Analyst Weigh In

A number of analysts have weighed in on SLF shares. Scotiabank increased their price target on Sun Life Financial from C$93.00 to C$96.00 and gave the stock a “sector perform” rating in a report on Friday, February 13th. National Bank Financial decreased their price target on Sun Life Financial from C$109.00 to C$108.00 and set an “outperform” rating for the company in a report on Thursday, May 7th. Desjardins set a C$101.00 price target on Sun Life Financial and gave the stock a “buy” rating in a report on Friday, April 17th. TD Securities decreased their price target on Sun Life Financial from C$104.00 to C$102.00 and set a “buy” rating for the company in a report on Thursday, February 12th. Finally, Canadian Imperial Bank of Commerce increased their price target on Sun Life Financial from C$95.00 to C$102.00 in a report on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, four have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, Sun Life Financial currently has a consensus rating of “Moderate Buy” and a consensus target price of C$101.60.

View Our Latest Analysis on Sun Life Financial

Sun Life Financial Price Performance

The firm has a market capitalization of C$54.87 billion, a price-to-earnings ratio of 18.44, a PEG ratio of 1.33 and a beta of 0.73. The business’s fifty day simple moving average is C$91.57 and its 200 day simple moving average is C$87.86.

Sun Life Financial (TSE:SLF – Get Free Report) (NYSE:SLF) last posted its quarterly earnings results on Wednesday, May 6th. The financial services provider reported C$1.89 EPS for the quarter. The business had revenue of C$8.73 billion during the quarter. Sun Life Financial had a net margin of 9.12% and a return on equity of 12.98%. Equities research analysts expect that Sun Life Financial Inc. will post 6.9230769 earnings per share for the current fiscal year.

Sun Life Financial Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, June 30th. Stockholders of record on Tuesday, June 30th will be issued a dividend of $0.96 per share. This is an increase from Sun Life Financial’s previous quarterly dividend of $0.92. This represents a $3.84 dividend on an annualized basis and a dividend yield of 3.9%. The ex-dividend date is Wednesday, May 27th. Sun Life Financial’s dividend payout ratio is 67.04%.

About Sun Life Financial

(Get Free Report)

Sun Life Financial is one of Canada’s Big Three life insurance companies along with Great-West Lifeco and Manulife. Sun Life provides insurance, retirement, and wealth-management services to individual and corporate customers in Canada, the United States, and Asia. It also owns MFS Investment Management, a Boston-based asset-management firm. Sun Life generates about a third of its profit from asset-management operations.