Viant Technology (NASDAQ:DSP) Downgraded to Hold Rating by Wall Street Zen

Posted by Geri Gentry on May 17th, 2026

Wall Street Zen cut shares of Viant Technology (NASDAQ:DSP – Free Report) from a buy rating to a hold rating in a report published on Saturday.

DSP has been the topic of a number of other research reports. B. Riley Financial boosted their target price on Viant Technology from $17.00 to $18.00 and gave the company a “buy” rating in a research note on Tuesday, May 12th. Weiss Ratings downgraded Viant Technology from a “hold (c)” rating to a “sell (d+)” rating in a research note on Wednesday. DA Davidson boosted their target price on Viant Technology from $16.00 to $16.50 and gave the company a “buy” rating in a research note on Tuesday, May 12th. Rosenblatt Securities restated a “buy” rating and issued a $20.00 target price on shares of Viant Technology in a research note on Thursday, April 16th. Finally, Loop Capital set a $14.50 target price on Viant Technology in a research note on Tuesday, March 10th. Two equities research analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, Viant Technology currently has a consensus rating of “Buy” and a consensus target price of $18.00.

Read Our Latest Analysis on DSP

Viant Technology Trading Up 1.1%

NASDAQ:DSP opened at $10.55 on Friday. The firm has a market capitalization of $668.34 million, a price-to-earnings ratio of 29.31 and a beta of 1.00. Viant Technology has a 1-year low of $8.11 and a 1-year high of $16.25. The business’s fifty day moving average price is $11.00 and its 200 day moving average price is $10.86.

Viant Technology (NASDAQ:DSP – Get Free Report) last posted its quarterly earnings results on Monday, May 11th. The company reported ($0.03) earnings per share for the quarter, missing the consensus estimate of $0.08 by ($0.11). Viant Technology had a net margin of 2.51% and a return on equity of 2.40%. The business had revenue of $88.54 million for the quarter, compared to analyst estimates of $50.13 million. Equities analysts forecast that Viant Technology will post -0.12 earnings per share for the current year.

Insider Transactions at Viant Technology

In other news, CFO Larry Madden sold 17,297 shares of the company’s stock in a transaction dated Monday, May 11th. The stock was sold at an average price of $11.42, for a total transaction of $197,531.74. Following the completion of the sale, the chief financial officer owned 517,864 shares in the company, valued at approximately $5,914,006.88. This represents a 3.23% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Timothy Vanderhook sold 2,796 shares of the company’s stock in a transaction dated Wednesday, April 22nd. The stock was sold at an average price of $10.74, for a total value of $30,029.04. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 214,118 shares of company stock worth $2,300,692. 29.40% of the stock is owned by corporate insiders.

Institutional Trading of Viant Technology

Hedge funds have recently added to or reduced their stakes in the business. Russell Investments Group Ltd. boosted its stake in Viant Technology by 86.9% during the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock valued at $32,000 after purchasing an additional 1,228 shares during the period. CWM LLC boosted its stake in Viant Technology by 431.0% during the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock valued at $34,000 after purchasing an additional 2,267 shares during the period. Caitong International Asset Management Co. Ltd boosted its stake in Viant Technology by 620.8% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock valued at $35,000 after purchasing an additional 2,483 shares during the period. State of Alaska Department of Revenue bought a new stake in Viant Technology during the 4th quarter valued at approximately $64,000. Finally, BNP Paribas Financial Markets boosted its stake in Viant Technology by 433.7% during the 3rd quarter. BNP Paribas Financial Markets now owns 7,942 shares of the company’s stock valued at $69,000 after purchasing an additional 6,454 shares during the period. Institutional investors own 11.38% of the company’s stock.

About Viant Technology

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.