Zebra Technologies (NASDAQ:ZBRA) Director Janice Roberts Sells 3,000 Shares of Stock

Posted by on May 16th, 2026

Zebra Technologies Corporation (NASDAQ:ZBRA – Get Free Report) Director Janice Roberts sold 3,000 shares of Zebra Technologies stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the completion of the transaction, the director owned 6,183 shares in the company, valued at approximately $1,542,905.82. This trade represents a 32.67% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website.

Zebra Technologies Stock Up 0.5%

Shares of ZBRA opened at $259.35 on Friday. The firm has a market cap of $12.76 billion, a PE ratio of 31.36 and a beta of 1.62. The company’s fifty day moving average is $219.88 and its two-hundred day moving average is $240.33. Zebra Technologies Corporation has a fifty-two week low of $199.05 and a fifty-two week high of $352.66. The company has a quick ratio of 0.58, a current ratio of 0.96 and a debt-to-equity ratio of 0.69.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last issued its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 EPS for the quarter, beating analysts’ consensus estimates of $4.21 by $0.54. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. The business had revenue of $1.50 billion for the quarter, compared to the consensus estimate of $1.48 billion. During the same quarter last year, the firm posted $4.02 EPS. The business’s revenue for the quarter was up 14.3% compared to the same quarter last year. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. Analysts forecast that Zebra Technologies Corporation will post 15.21 earnings per share for the current year.

Wall Street Analysts Forecast Growth

A number of brokerages have recently commented on ZBRA. Robert W. Baird raised their target price on shares of Zebra Technologies from $300.00 to $310.00 and gave the company an “outperform” rating in a research note on Wednesday. KeyCorp raised shares of Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price on the stock in a research note on Wednesday. Barclays raised their target price on shares of Zebra Technologies from $330.00 to $345.00 and gave the company an “overweight” rating in a research note on Wednesday. UBS Group reissued a “buy” rating and issued a $335.00 target price on shares of Zebra Technologies in a research note on Friday, February 13th. Finally, BNP Paribas Exane raised their target price on shares of Zebra Technologies from $365.00 to $370.00 and gave the company an “outperform” rating in a research note on Wednesday. Eight analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. According to MarketBeat.com, Zebra Technologies currently has an average rating of “Moderate Buy” and a consensus price target of $319.00.

View Our Latest Research Report on Zebra Technologies

Institutional Investors Weigh In On Zebra Technologies

Several hedge funds and other institutional investors have recently added to or reduced their stakes in ZBRA. Ameriflex Group Inc. purchased a new stake in Zebra Technologies during the 3rd quarter worth $26,000. Garner Asset Management Corp acquired a new position in Zebra Technologies during the 4th quarter worth $30,000. Johnson Financial Group Inc. grew its holdings in Zebra Technologies by 330.3% during the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock worth $34,000 after acquiring an additional 109 shares in the last quarter. SBI Securities Co. Ltd. grew its holdings in Zebra Technologies by 164.8% during the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock worth $35,000 after acquiring an additional 89 shares in the last quarter. Finally, CYBER HORNET ETFs LLC acquired a new position in Zebra Technologies during the 2nd quarter worth $39,000. Hedge funds and other institutional investors own 91.03% of the company’s stock.

About Zebra Technologies

(Get Free Report)

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.

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