Clorox (NYSE:CLX – Get Free Report) and National Vision (NASDAQ:EYE – Get Free Report) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.
Earnings and Valuation
This table compares Clorox and National Vision”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Clorox | $7.10 billion | 1.54 | $810.00 million | $6.16 | 14.69 |
| National Vision | $1.99 billion | 0.70 | $29.60 million | $0.37 | 47.16 |
Institutional & Insider Ownership
78.5% of Clorox shares are held by institutional investors. 0.6% of Clorox shares are held by company insiders. Comparatively, 2.4% of National Vision shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares Clorox and National Vision’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Clorox | 11.18% | 443.64% | 14.32% |
| National Vision | 2.31% | 6.41% | 2.81% |
Risk and Volatility
Clorox has a beta of 0.59, suggesting that its share price is 41% less volatile than the S&P 500. Comparatively, National Vision has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and price targets for Clorox and National Vision, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Clorox | 5 | 11 | 1 | 0 | 1.76 |
| National Vision | 0 | 6 | 7 | 0 | 2.54 |
Clorox presently has a consensus target price of $103.73, indicating a potential upside of 14.66%. National Vision has a consensus target price of $29.23, indicating a potential upside of 67.51%. Given National Vision’s stronger consensus rating and higher probable upside, analysts plainly believe National Vision is more favorable than Clorox.
Summary
Clorox beats National Vision on 8 of the 14 factors compared between the two stocks.
About Clorox
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. It sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The Clorox Company was founded in 1913 and is headquartered in Oakland, California.
About National Vision
National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer in the United States. The company operates in two segments, Owned & Host and Legacy. It offers eyeglasses and contact lenses, and optical accessory products; provides eye exams through its America’s Best, Eyeglass World, Vista Optical, Fred Meyer, and Vista Optical military, as well as Vision Center branded stores; and offers health maintenance organization and optometric services. National Vision Holdings, Inc. was founded in 1990 and is headquartered in Duluth, Georgia.
Receive News & Ratings for Clorox Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Clorox and related companies with MarketBeat.com's FREE daily email newsletter.
