ServiceNow (NYSE:NOW) Trading 5.1% Higher – Should You Buy?

Posted by Brenda Bartman on May 15th, 2026

ServiceNow, Inc. (NYSE:NOW – Get Free Report) traded up 5.1% on Friday . The stock traded as high as $96.67 and last traded at $95.1530. 34,220,771 shares changed hands during trading, an increase of 58% from the average session volume of 21,641,699 shares. The stock had previously closed at $90.50.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: ServiceNow announced a new global multi-year partnership with Experian to embed trusted decisioning and autonomous AI agents into ServiceNow workflows, starting with employee onboarding and third-party risk management. Experian Partners With ServiceNow to Scale Trusted Decisioning to Agentic AI
Positive Sentiment: ServiceNow and Accenture launched a forward-deployed engineering program to move agentic AI projects from pilots into full enterprise deployment, which could accelerate monetization of AI-driven workflows. ServiceNow AI Partnerships Aim To Turn Pilot Projects Into Core Workflows
Positive Sentiment: ServiceNow expanded its partnership with FedEx Dataworks to integrate logistics data into Source-to-Pay workflows, strengthening its enterprise automation use cases and visibility into supply-chain operations. FedEx advances ServiceNow partnership with procurement integration
Positive Sentiment: ServiceNow deepened ties with Boomi and launched the Workflow Data Network Passport Program to improve real-time data activation across enterprise systems, supporting its AI control-tower strategy. ServiceNow And Boomi Deepen Ties To Power AI Control Tower Ambitions
Neutral Sentiment: Recent commentary highlighted that ServiceNow’s subscription revenue grew 22% and that strong cRPO provides good revenue visibility, which supports the long-term growth case but is already consistent with the company’s existing AI momentum. Can an Expanding Clientele Boost ServiceNow’s Top-Line Growth?
Neutral Sentiment: Some market commentary notes that ServiceNow’s stock has been under pressure and that bearish traders are positioning for further downside, reflecting lingering valuation and momentum concerns. See ServiceNow Stock Heading Lower? This Trade Profits From Further Downside.

Analyst Upgrades and Downgrades

Several equities research analysts have recently weighed in on the company. KeyCorp set a $85.00 target price on ServiceNow and gave the stock an “underweight” rating in a research report on Thursday, April 23rd. Wells Fargo & Company cut their target price on ServiceNow from $185.00 to $160.00 and set an “overweight” rating on the stock in a research report on Thursday, April 23rd. The Goldman Sachs Group cut their target price on ServiceNow from $188.00 to $163.00 and set a “buy” rating on the stock in a research report on Thursday, April 23rd. Benchmark assumed coverage on ServiceNow in a research report on Wednesday, April 1st. They set a “buy” rating and a $125.00 target price on the stock. Finally, Citigroup raised their target price on ServiceNow from $154.00 to $158.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Two analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow has an average rating of “Moderate Buy” and a consensus target price of $144.71.

Get Our Latest Stock Report on ServiceNow

ServiceNow Stock Performance

The company has a market cap of $98.10 billion, a price-to-earnings ratio of 56.71, a price-to-earnings-growth ratio of 1.54 and a beta of 0.82. The firm has a 50-day simple moving average of $100.89 and a 200 day simple moving average of $129.31. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting the consensus estimate of $0.97. The company had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The firm’s revenue was up 22.1% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.81 earnings per share. On average, sell-side analysts predict that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

Insider Activity at ServiceNow

In other ServiceNow news, insider Jacqueline P. Canney sold 8,927 shares of ServiceNow stock in a transaction that occurred on Friday, April 24th. The stock was sold at an average price of $89.60, for a total value of $799,859.20. Following the transaction, the insider directly owned 29,531 shares in the company, valued at approximately $2,645,977.60. This trade represents a 23.21% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction that occurred on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the transaction, the insider owned 11,757 shares in the company, valued at $1,245,419.01. This trade represents a 45.06% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 22,415 shares of company stock worth $2,210,933. 0.34% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently modified their holdings of the stock. Cohen Klingenstein LLC boosted its stake in shares of ServiceNow by 400.0% in the fourth quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock valued at $1,532,000 after buying an additional 8,000 shares in the last quarter. World Investment Advisors boosted its stake in shares of ServiceNow by 411.7% in the fourth quarter. World Investment Advisors now owns 47,955 shares of the information technology services provider’s stock valued at $7,346,000 after buying an additional 38,583 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. boosted its stake in shares of ServiceNow by 385.9% in the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after buying an additional 2,064,440 shares in the last quarter. Torray Investment Partners LLC boosted its stake in shares of ServiceNow by 390.5% in the fourth quarter. Torray Investment Partners LLC now owns 40,629 shares of the information technology services provider’s stock valued at $6,224,000 after buying an additional 32,345 shares in the last quarter. Finally, Jennison Associates LLC boosted its stake in shares of ServiceNow by 280.1% in the fourth quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock valued at $1,291,758,000 after buying an additional 6,213,762 shares in the last quarter. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

ServiceNow Company Profile

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.